|
1.Airbnb. (2020) airbnb. https://th.airbnb.com/ 2.Badarou, N.S. (2021). Impact of Customer Satisfaction on Purchasing Decision. Journal of Business & Management. 3.Beldad, A., De Jong, M., & Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in human behavior, 26(5), 857-869. 4.Bitner, M. J., Faranda, W. T., Hubbert, A. R., & Zeithaml, V. A. (1997). Customer contributions and roles in service delivery. International journal of service industry management. 5.Botsman, R., & Rogers, R. (2010). What’s mine is yours. The rise of collaborative consumption, 1. 6.Cartoon, T. (2020, December 24) Case Study: Airbnb. thegrowthmaster. https://thegrowthmaster.com/case-study/airbnb 7.Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93. 8.Cheawnawin. (2010). Different travel behaviors affecting evaluation of different service marketing mixes of high-price resort hotel. Marketing Management, Thammasat University. (In Thai) 9.Chen, Y. H., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial management & data systems. 10.Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. psychometrika, 16(3), 297-334. 11.Curry, D. (2022, May 4) Airbnb Revenue and Usage Statistics. Businessofapps. https://www.businessofapps.com/data/airbnb-statistics/ 12.Daunorienė, A., Drakšaitė, A., Snieška, V., & Valodkienė, G. (2015). Evaluating sustainability of sharing economy business models. Procedia-Social and Behavioral Sciences, 213, 836-841. 13.Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in human behavior, 61, 47-55. 14.Ferrinadewi, E., & Djati, S. P. (2004). Upaya mencapai loyalitas konsumen dalam perspektif sumber daya manusia. Jurnal Manajemen dan kewirausahaan, 6(1), 15-26. 15.Fratu, D. (2011). Factors of influence and changes in the tourism consumer behaviour. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 4(1), 119. 16.Guttentag, D. (2016). Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts. 17.Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24. 18.Henning-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet. Journal of interactive marketing, 18(1), 38-52. 19.Henry, A., & Dietz, T. (2011). Information, networks, and the complexity of trust in commons governance. International Journal of the Commons, 5(2). 20.IMKUMNERD, W., & Sirikutta, S. (2020). FACTORS INFLUENCING DECISION-MAKING ON BOOKING ACCOMMODATIONS VIA AIRBNB AMONG EMPLOYEES WORKING IN THE BANGKOK METROPOLITAN AREA. 21.Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning. 22.Jalilvand, M. R., Esfahani, S. S., & Samiei, N. (2011). Electronic word-of-mouth: Challenges and opportunities. Procedia Computer Science, 3, 42-46. 23.Jongwattanamontree, V. (2015). Factors affecting the choice of Airbnb rentals in Thailand. Bangkok: Thammasat University. (In Thai) 24.Khan, F., Rasli, A., Yusoff, R., & Isa, K. (2015). Impact of trust on online shopping: A systematic review of literature. Journal of Advanced Review on Scientific Research, 8(1), 1-8. 25.Kirmani, J. A., Yousuf, A., & Bhat, S. M. (2017). Rental Housing Management System. International Journal of Computer Science and Mobile Computing, 6(7), 1-4. 26.Kotler, P., & Armstrong, G. (2004) Principles of marketing. 10th edition Prentice Hall. 27.Kotler, P. (1997). Marketing Management Analysis, Planning, Implementation And Control, Practice Hall International. Inc. Upper Saddle River, New Jersey. 28.Kotler, P. (1999). Marketing management: the millennium edition (Vol. 199). Upper Saddle River, NJ: Prentice Hall. 29.Kramer, R. M., & Tyler, T. R. (Eds.). (1995). Trust in organizations: Frontiers of theory and research. Sage Publications. 30.Lee, B. T., & Yoo, B. J. (1999, December). Internalization of electronic auction market and information asymmetry in electronic commerce. In 11th Workshop on Information Systems and Economics (WISE 1999), Charlotte, NC. 31.Mahliza, F. (2020). Consumer trust in online purchase decision. EPRA International Journal of Multidisciplinary Research (IJMR), 6(2), 142-149. 32.Marketing Mix 7Ps (2018) research-system. https://www.research-system.siam.edu/images/independent/2561_IMBA/5617190037/6.2Chapter2.pdf 33.Matzler, K., Grabner‐Kräuter, S., & Bidmon, S. (2008). Risk aversion and brand loyalty: the mediating role of brand trust and brand affect. Journal of product & brand management. 34.Menfors, M., & Fernstedt, F. (2015). Consumer trust in online reviews: a communication model perspective. 35.Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries–a case of (UAE). Journal of Islamic Marketing. 36.Oskam, J., & Boswijk, A. (2016). Airbnb: the future of networked hospitality businesses. Journal of tourism futures. 37.Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information systems research, 15(1), 37-59. 38.Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS quarterly, 115-143. 39.Putra, B. A. P. W., Rochman, F., & Noermijati, N. (2017). The effect of trust, risk, and web design on consumer intention by means of consumer attitude to purchase online. Jurnal Aplikasi Manajemen, 15(3), 472-479. 40.Raghunathan, R., & Irwin, J. R. (2001). Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product. Journal of Consumer Research, 28(3), 355-368. 41.Ratsamimala, T. (2016). Perception, attitude, and influential factors of travelers towards AirBNB in Thailand. Bangkok: Faculty of Commerce and Accountancy, Thammasat University.(In Thai).. Bangkok: Faculty of Commerce and Accountancy, Thammasat University. (In Thai) 42.Rimer, R. S. (2017). Why do people choose to stay with Airbnb. Modul Vienna University. 43.Saddique, J., Qureshi, I., & Shabbir, A. (2017). Effects of Social Media Brand Reviews on Trust and Brand Perception: An Experimental Study on Facebook in Pakistani context. Jinnah Business Review, 5(2), 22-35. 44.Sakveeradechkul, I. (2017). Social Media, Location of Accomodation, E-service Quality and E-satisfaction Affecting Intention to Book Hotels through Airbnb Application of Customers in Bangkok and Its Vicinity. (In Thai) 45.Schiffman, L. G., & Kanuk, L. L. (1994). Consumer behavior, Englewood-Cliffs, N, J. J Prentice-Hall. 46.Schoorman, F. D., Mayer, R. C., & Davis, J. H. (2007). An integrative model of organizational trust: Past, present, and future. Academy of Management review, 32(2), 344-354. 47.Schor, J. B., & Fitzmaurice, C. J. (2015). Collaborating and connecting: the emergence of the sharing economy. In Handbook of research on sustainable consumption (pp. 410-425). Edward Elgar Publishing. 48.Sharing Economy. (2019) wha-group. https://www.wha-group.com/th/news-media/company-news/415/sharing-economy 49.Simangunsong, B., Sitompul, D., & Sadalia, I. (2018). The Effect of Marketing Mix on Loyalty Through Customer Satisfaction in PT. Merck Tbk Cabang Medan. KnE Social Sciences. 50.Srisakorn, N. (2019). ทัศนคติและพฤติกรรมของนักท่องเที่ยวไทยต่อการให้บริการของ Airbnb= THE STUDY OF BEHAVIOR AND ATTITUDE OF AIRBNB SERVICE. 51.Sorasuchat, P. (2019). A study of factors affecting online booking decision. Information Technology and Management, Bangkok University. pp. 110. 52.The Academy. (2019, July 8) Northstar Research Partner. Marketeeronline. https://marketeeronline.co/archives/112732 53.Tran, V. D., Nguyen, M. D., & Lương, L. A. (2022). The effects of online credible review on brand trust dimensions and willingness to buy: Evidence from Vietnam consumers. Cogent Business & Management, 9(1), 2038840. 54.Tussyadiah, I. P. (2015). An exploratory study on drivers and deterrents of collaborative consumption in travel. In Information and communication technologies in tourism 2015 (pp. 817-830). Springer, Cham. 55.Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80. 56.Utz, S., Tanis, M., & Vermeulen, I. (2012). It is all about being popular: The effects of need for popularity on social network site use. Cyberpsychology, Behavior, and Social Networking, 15(1), 37-42. 57.Veerapeindee, S. (2017). Factors Influencing Intention to Book Accommodations on Airbnb. Bangkok: Thammasat University. (In Thai) 58.Wongrujirawanij, P., Ratdeeprasertwong, K., & Rakkhumkaew, S. (1997). Survey of hotel usage behavior of people in Bangkok (TX911. 2. p 626 2540) (Doctoral dissertation, Faculty of Commerce and Accountancy, Thammasat University). (In Thai) 59.Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22. 60.Zeithaml, V. A., & Bitner, M. J. (2000). Instructor's Manual to Accompany Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill. 61.Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54(5), 687-705. 62.Zhu, F. & Zhang, X., 2010. Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), pp. 133-148.
|