臺灣博碩士論文加值系統

現在人因工作繁忙凡事追求便利，加以科技迅速發展以及智慧型手機的盛行，使得外送平台各種服務越來越盛行，不僅外送平台種類增多，使用外送平台的人數也逐漸上升。近年來，外送平台的市場日益競爭，因此，本研究外送平台為例，探討服務品質與科技接受模式對消費者使用外送平台意願之影響。本研究以便利抽樣方法針對消費者進行問卷調查蒐集資料。問卷施測總計有410份，有效問卷數量為400份，後續資料分析則採用敘述姓統計、獨立樣本T檢定、單因子變異數分析、Pearson積差相關分析以及迴歸分析等統計方式，利用SPSS統計套裝軟體進行分析，本研究之主要結論指出: 服務品質、科技接受模式與消費意向，兩兩之間均呈現顯著中度相關，此外，服務品質與科技接受模式對消費意向均有顯著正向預測力。

Nowadays, due to busy work, people pursue convenience in everything, coupled with the rapid development of technology and the prevalence of smart phones, various services of food delivery platforms are becoming more and more popular. Not only the types of food delivery platforms have increased, but the number of people using food delivery platforms has also gradually increased. In recent years, the market of food delivery platforms has become increasingly competitive. Therefore, this study takes food delivery platforms as an example to explore the impact of service quality and technology acceptance mode on consumers' willingness to use food delivery platforms. This study collects data by conducting a questionnaire survey on consumers by means of convenience sampling. There are a total of 410 questionnaires, and the number of valid questionnaires is 400. Follow-up data analysis adopts statistical methods such as descriptive statistics, independent sample T-test, single-factor variance analysis, Pearson product difference correlation analysis, and regression analysis. The main conclusion of this study is that there is a significant moderate correlation between service quality, technology acceptance mode and consumption intention. In addition, service quality and technology acceptance mode have a significant positive prediction on consumption intention force.

摘要....i
Abstract....... ii
誌 謝.. iii
目錄....iv
表目錄.. .vi
圖目錄.. .vii
第一章 緒論....1
1.1 研究背景與動機....1
1.2 研究目的.... 1
1.3 研究流程.... 1
第二章 文獻探討...3
2.1 外送平台.... 3
2.2 服務品質....4
2.2.1 服務品質的定義.... 4
2.2.2 服務品質的界定.... 5
2.2.3 服務品質的衡量.... 6
2.3 科技接受模式....7
2.4 消費意向.... 9
2.4.1 消費者行為.....9
2.4.2 消費意向之內涵....9
第三章 研究方法....11
3.1 研究架構.... 11
3.2 研究假設.... 11
3.3 研究對象與抽樣方式....12
3.3.1研究對象....12
3.3.2抽樣方式....12
3.4 問卷設計.... 12
3.4.1個人基本資料....13
3.4.2服務品質量表....13
3.4.3科技接受模式量表....13
3.4.4消費意向量表....15
3.5問卷前測....15
3.5.1項目分析....15
3.5.2因素分析....16
3.5.3服務品質量表預式分析....16
3.5.4 科技接受模式量表預式分析....19
3.5.5 消費意向量表預式分析....20
第四章 研究結果與分析.... 22
4.1資料蒐集與分析方法.... 22
4.1.1受訪者基本資料....22
4.1.2服務品質信度分析....23
4.1.3科技接受模式信度分析....24
4.1.4消費意向信度分析....25
4.2各研究變項之因素分析....26
4.2.1服務品質量表之因素分析....26
4.2.2科技接受模式量表之因素分析....28
4.2.3消費意向量表之因素分析....29
4.3 不同背景變項的各研究變項之差異情形.... 30
4.3.1不同性別的各構面因素之差異情形....30
4.3.2不同年齡的各構面因素之差異情形....30
4.3.3不同教育程度的各構面因素之差異情形....31
4.3.4不同婚姻狀況的各構面因素之差異情形....32
4.3.5不同子女數的各構面因素之差異情形....33
4.3.6不同居住地區的各構面因素之差異情形....34
4.3.7不同月收入的各構面因素之差異情形....35
4.3.8不同使用熊貓外送平台購買商品的次數的各構面因素之差異情形....37
4.4各研究變項之相關分析....37
4.4.1 服務品質與科技接受模式構面之相關情形....37
4.4.2 服務品質與消費意向構面之相關情形....38
4.4.3 科技接受模式與消費意向構面之相關情形....38
4.4.4 服務品質、科技接受模式與消費意向構面之相關情形....39
4.5 各研究變項之迴歸分析....39
4.5.1 服務品質與科技接受模式對消費意象之影響....39
第五章 研究結論與建議.... 40
5.1 研究結論.... 40
5.2 研究建議.... 42
5.2.1 實務上之建議....42
5.2.2 未來研究建議....42
參考文獻....44
附錄一：問卷.... 47
英文論文大綱.... 50

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