臺灣博碩士論文加值系統

摘要

在網路普及與資訊科技的巨大浪潮下，因應民眾的需求、追求效率等，政府開啟電子化的服務，邁入數位治理的新時代。其中「里」是行政體系中最基層的組織，協助政府推動貼近民眾日常生活的政策，針對里民服務除了傳統機制外，也自發性的增加新科技媒體的運用，「AI永康」便應運而生，里長藉由科技的便利性，將最近資訊或活動能更立即、清楚、完整地傳送至每位里民手上。
研究資料係採LINE後臺數據和問卷方式，以高雄市永康里之里民為研究對象進行調查，以有效問卷240份，使用SPSS作為分析工具；分別針對LINE後臺數據及問卷結果二種資料來源，與實務狀況進行實證分析。以探討里民服務應用程式系統的現況和里民持續使用意圖之間的關聯性為依據，再提出未來服務品質的提升及推廣應用的重點方向。


關鍵字：里民服務應用程式、動機、機會、能力、知覺有用性、滿意度、持續使
用意圖

ABSTRACT
Followed by the expansion of the Internet and information technologies, in response to the public needs and the pursuit of efficiency, the government has launched digital services, ushering in a new era of digital governance. "Li, " specifically, is the most fundamental structure in the administrative system that assists the government in promoting policies relevant to the daily life of the public. In addition to the existing traditional mechanisms, new media and technology are actively applied to serve residents at the “Li” level. The digital service named “AI-Yongkang” was introduced, which allows Li residents to receive the latest information or activities from the head of the “Li” in a timely, clear, and comprehensive manner.
The back-end data in LINE and a questionnaire of residents of Yongkang Li in Kaohsiung City were employed in the study. A total of 240 valid questionnaires were analyzed using SPSS. An empirical analysis was conducted on two sources, namely the back-end data in LINE and the questionnaire results, with reference to the real situations. Based on the the relationship found between the Li residents’ current use of the service App and the Li residents’ intention of continuing using the App, the researcher proposed key directions for quality improvement and promotion in the future.

Key words: Li residents’ service App、motivation、opportunity、ability、perceived usefulness、satisfaction、intention of continuous use

目錄
摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
1.1　研究背景與動機 1
1.2　研究目的 3
1.3　研究流程 3
第二章 文獻探討 4
2.1 MOA模型 4
2.1.1 動機 4
2.1.2 機會 5
2.1.3 能力 6
2.2 IS接受後持續採用模式 6
2.2.1 期望確認理論 6
2.2.2 IS接受後持續採用模式 7
第三章　研究架構與方法 11
3.1 研究架構 11
3.2.1 動機 11
3.2.2 機會 12
3.2.3 能力 12
3.2.4知覺有用性 13
3.2.5滿意度 13
3.2.6 持續使用意圖 14
3.3 研究變數與衡量 14
3.4 資料蒐集 16
3.4.1系統後臺數據 16
3.4.2問卷設計 17
第四章　資料分析 18
4.1後臺資料分析 18
4.1.1用戶基本資料分析 18
4.1.2年齡層資料分析 19
4.1.3居住地資料分析 20
4.1.4 貼文串資料分析 21
4.2問卷資料分析 22
4.2.1基本資料分析 22
4.2.2 第一次下載「AI永康」之原因分析 24
4.2.3 第一次下載「AI永康」交叉分析 25
4.2.4 研究變項基本分析 27
4.2.5 信度分析 30
4.2.6 效度分析 30
4.2.7 迴歸分析 33
第五章 結論與建議 37
5.1結論 37
5.2實務建議 38
5.3研究限制與未來展望 39
參考文獻 40
附錄一 44
附錄二 47

 
表目錄
表 1構念衡量題項來源 14
表 2動機衡量題項 15
表 3機會衡量題項 15
表 4能力衡量題項 15
表 5知覺有用性衡量題項 15
表 6滿意度衡量題項 16
表 7持續使用意圖衡量題項 16
表 8 109年9月永康里戶口數統計 16
表 9好友用戶統計資料 18
表 10使用「AI永康」的性別比例 19
表 11使用「AI永康」年齡與性別對照 20
表 12「AI永康」使用者的所在地區 20
表 13「AI永康」貼文串後臺內容(1) 21
表 14「AI永康」貼文串後臺內容(2) 22
表15 問卷樣本基本資料 24
表16 第一次下載「AI永康」之原因 25
表 17 性別與第一次下載「AI永康」之原因交叉分析 26
表 18年齡與第一次下載「AI永康」之原因交叉分析 26
表 19教育程度與第一次下載「AI永康」之原因交叉分析 27
表 20研究各構面之敘述性統計資料表 28
表 21研究各構面之信度分析表 30
表 22研究變數之收斂效度分析 31
表 23動機與知覺有用性之簡單線性迴歸分析表 33
表 24機會與知覺有用性之簡單線性迴歸分析表 34
表 25能力與知覺有用性之簡單線性迴歸分析表 34
表 26知覺有用性與滿意度之簡單線性迴歸分析表 35
表 27知覺有用性與持續使用意圖之簡單線性迴歸分析表 35
表 28知覺有用性與滿意度之簡單線性迴歸分析表 36
 
圖目錄

圖 1擁有社群媒體或即時通訊帳號的比例 1
圖 2研究流程 3
圖 3 期望確認理論ECT整體架構圖 7
圖 4 IS接受後持續採用模式整體架構圖 8
圖 5科技接受模式TAM整體架構圖 9
圖 6研究架構圖 11

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