臺灣博碩士論文加值系統

本研究延續了Shiu and Yang (2017)所提出，企業的社會責任投入可以在企業發生負面事件時帶來類保險效果的研究。探討在公司發生不同嚴重程度的負面事件時，CSR投入帶來的類保險效果是否會有差異。進行實證分析時，是以各國政府訂定的食安風險分級來衡量負面事件的嚴重程度，實證的結果發現，CSR投入確實會對企業價值產生類保險效果。但是，嚴重程度越高的負面事件，會降低CSR投入對企業價值所產生的類保險效果。因此，對企業經營者而言，CSR投入會對企業價值帶來保障，不過，仍須注意企業的經營管理，如果發生輕微程度的負面事件，CSR投入的類保險效果可以減少公司價值的損失。但是，若發生嚴重的負面事件，CSR投入的類保險效果將會減小，公司價值仍會承受重大損失。

This study continues the research proposed by Shiu and Yang (2017) that engagement in corporate social responsibility (CSR) can bring about insurance-like effects when a company has a negative event. Explore whether there will be differences in the insurance-like effects brought about by CSR investment when negative events of different severity. In the empirical analysis, the severity of adverse events is measured by the food safety risk classification set by the governments of various countries. The empirical results found that CSR investment does have an insurance-like effect on corporate value. However, the higher the severity of the negative events, the lower the insurance-like effect of CSR investment on corporate value. Therefore, for business operators, CSR investment will protect the value of the company. However, it is still necessary to pay attention to the operation and management of the company. If a slight negative event occurs, the insurance effect of CSR investment can reduce the loss of company value. However, if a serious negative event occurs, the insurance-like effect of CSR investment will be reduced, and the company's value will still suffer heavy losses.

目錄
摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 v
圖目錄 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究架構 3
第二章 文獻回顧 5
第一節 企業社會責任定義 5
第二節 類保險效果 8
第三節 企業社會責任與類保險效果 8
第四節 不同嚴重程度的食安負面事件 11
第三章 研究方法 19
第一節 事件研究法 19
第二節 研究對象 24
第三節 資料來源 24
第四節 負面事件風險等級之衡量 25
第四章 實證結果與分析 27
第一節 負面事件對公司股價影響程度 27
第二節 變數與模型設定 38
第三節 實證模型 41
第四節 實證討論 44
第五章 結論與建議 45
第一節 結論 45
第二節 建議 46
參考文獻 47
附錄 54
附錄一 54
附錄二 56
附錄三 59


表目錄
表2-1企業社會責任對各類別利害關係人之影響 7
表2-2食品安全事件風險分級 12
表2-3各國食品安全與風險監管機構 16
表2-4食品安全事件風險分級法規 18
表3-1食品安全事件風險分級之百分比分佈狀況 26
表4-1事件研究分析前與分析後樣本總數 27
表4-2台灣樣本異常報酬 29
表4-3中國樣本異常報酬 32
表4-4香港樣本異常報酬 34
表4-5異常報酬顯著性檢定結果 38
表4-6食品安全事件風險等級嚴重程度設定數值 40
表4-7各變數的名稱、定義及資料來源 40
表4-8食安負面事件嚴重程度是否影響此保護效果大小之分析 41
表4-9較為嚴重的負面事件發生時CSR保護效果分析 42
表4-10較為輕微的負面事件發生時CSR保護效果分析 43


圖目錄
圖1-1研究流程圖 4
圖3-1事件日與估計期間關係圖 20

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