臺灣博碩士論文加值系統

過往許多社會科學及行為財務等各類與心理相關的研究中，常運用人格特質作為研究主軸，進而了解各種心理因素及個人特質，在面臨各項事物時的反饋是否截然不同。行為財務近期逐漸受到重視，在主流的財務學術與實務金融期刊中，時常與行為財務相關的學術與實務研究進行配合及分析。市場上投資標的物有許多種類，不論是股票、基金、房地產、期貨、選擇權等，可供投資者進行投資。本研究透過人格特質、性別及教育背景探討投資人之投資決策，調查投資人們的投資習慣，以及當投資者在市場面對虧損或是獲利時的處理方式是否會因為不同的因素，而影響最終的投資決策。並採用MBTI 16種人格測驗，此測驗將人格化分為16種人格，以此人格測驗了解每種人格較傾向何種投資方式，也經由問卷調查進行瞭解每位投資人取得投資訊息的方式、觀看資訊角度、承擔風險及投資習性迥然有別的地方為何。本研究結果可發現多數投資者在進行投資時，會繼續持有以虧損的標的物，而拋售以獲利的標的物，進而賺取利潤。投資者也會因為是男性而更勇於投入市場進行交易，相較於男性，女性則是更傾向選擇穩定成長的標的物，穩定投入資金。外(內)向性的投資者會因為自身的人格特質不同，在投資時的投入市場資金也會有所不同。

In the past, in many social sciences and behavioral finance and other psychological-related research, personality traits were often used as the main research topic ,so as to understand various psychological factors and personal characteristics, and whether the feedback when facing various things was completely different. Behavioral finance has gradually received attention recently. In mainstream financial academic and practical financial journals, academic and practical research related to behavioral finance is often coordinated and analyzed. There are many types of investment objects on the market, whether it is stocks, funds, real estate, futures, options, etc., which are available for investors to invest.
This research explores the investment decisions of investors through personality traits, gender and educational background, investigates the investment habits of investors, and whether investors’ handling of losses or gains in the market will be affected by different factors the final investment decision. The MBTI 16 personality test is used. This test divides the personality into 16 personality types. This personality test is used to understand which investment method each personality prefers. It also uses questionnaires to understand how each investor obtains investment information. What are the differences in information angle, risk-taking and investment habits?
The results of this research show that when investing, most investors will continue to hold the subject matter at a loss and sell the subject matter at a profit to make a profit. Investors will also be more courageous to enter the market for trading because they are men. Compared with men, women are more inclined to choose stable growth targets and invest steadily. Outward (inward) investors, because of their different personality traits, invest in different market capital when investing.

中文摘要..................i
英文摘要..................ii
誌謝......................iv
目錄......................vi
表目錄....................viii
圖目錄....................ix
第一章　緒論.................1
1-1研究動機..................1
1-2研究目的..................2
1-3研究架構..................3
第二章　文獻探討..............4
2-1投資行為..................4
2-2影響投資決策的因素.........6
2-2-1性別與人格特質...........6
2-2-2資訊來源與教育背景.......7
2-3人格特質..................8
第三章　研究方法...............18
3-1研究架構與研究假設..........18
3-1-1研究架構.................18
3-1-2研究假說.................19
3-2研究對象與問卷設計..........20
3-2-1研究對象.................20
3-2-2問卷設計.................20
3-3資料分析方法與工具..........20
第四章　實證資料分析...........21
4-1基本資料統計...............21
4-1-1性別....................21
4-1-2年齡....................22
4-1-3教育程度................23
4-1-4教育背景................23
4-1-5個人年收入..............24
4-1-6可支配所得..............25
4-2受試者投資決策相關統計.....26
4-2-1投資工具................26
4-2-2資訊來源................26
4-2-3投資經驗與交易頻率.......28
4-2-4可供投資資金百分比.......30
4-3人格特質統計...............31
4-4人格特質與投資決策分析......33
4-5性別與投資決策分析..........36
4-6教育背景與投資決策分析......38
第五章　結論與討論.............40
5-1研究結論...................40
5-2研究建議...................41
5-3研究限制...................42
參考文獻......................43
附錄一　問卷內容...............49
EXTENDED ABSTRACT.............55

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