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With the rapid development of technology in the era, our planet has also accelerated its warming due to the development of various industries. It was not until recent years that people gradually realized the importance of the environment. Therefore, many businesses now advocate green protection awareness and use current technology to develop green products. However, due to the fierce competition in the current consumer market, product management is also more important. In this society with developed information circulation, enterprises can promote their products through various social media, allowing consumers to judge the most suitable consumption conditions.
At present, car manufacturers are gradually raising awareness of environmental protection and developing hybrid and electric vehicles. Most households nowadays own cars, and the majority of households purchase gasoline vehicles. However, a few households choose hybrid vehicles as a means of transportation due to environmental awareness or limited mileage.
This paper aims to investigate the product exploration of respondents through questionnaire design and Q&A. Taking gasoline and hybrid vehicles as examples, the study explores the structure of environmental factors, information quality, value factors, product image factors, and purchasing factors involved in the product, and explores the respondents' views and empirical analysis results on gasoline and hybrid vehicles.
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