一、中文部分
何浚豪(2017)。品牌形象、服務品質、價格促銷、顧客滿意與再購意願關係之探討,未出版之碩士論文,國立高雄第一科技大學行銷與流通管理系,高雄市。吳萬益(2005)。企業研究方法(2版)。台北市:華泰書局。
林宛蓉(2017)。服務品質、信任對線上購物顧客忠誠影響之探討,東吳大學企業管理學系碩士論文,台北市。林偉智(2010)。國立台灣大學綜合體育館服務品質、服務滿意度與再購意願之研究,台北師範大學碩士論文。陳欽雨、張書豪、雷菀甯(2014)。產品創新、說服溝通及知覺利益對再購意願之影響──以購車為例,創新與管理,10(4),27-66。
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鄭文清(2002)。台灣壽險業顧客滿意度、信任、承諾及其與購買意願間的關聯性研究,東吳大學商學院企業管理學系碩士論文。
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