臺灣博碩士論文加值系統

近年來智慧家居產業為因應消費者需求將過去為娛樂導向的「數位家庭」漸進轉型以服務導向的「智慧家居」為目標，然而產業因趨勢脈絡發展必須轉型之外，更讓產商衍生重新考量如何經由服務創新模式為產業獲得擴展市場的新商機並可促進自身品牌價值之提升。所以本研究試圖以「數位家庭」切入探索當前最熱絡「智慧居家」其價值之驅動力，一方面可以幫助當前「智慧居家」產業來檢視居家設備的價值之驅動力;另一方面可讓更多經營數位產業的產商明瞭哪些是轉型「智慧居家」之成功關鍵要素，並藉此擬定適宜的「智慧居家」轉型策略，此外本研究探究消費者對於智慧家居應用的需求，進一步歸納出消費者對於智慧家居的服務創新與服務需求偏好，並引入服務創新與市場機會之創新機會模式(Innovation-Opportunity Analysis，IOA)，深入探索那些關鍵要素適用於新的服務創新模式來拓展市場商機，然而此關鍵要素必將是未來智慧家居發展的新商機，此外研究亦將運用網路關聯圖(Network Relation Map，NRM)來分析評估智慧家居系統中的驅動要素與要素之間的關聯性進行深入了解，進而採行更有效益的服務創新策略，並藉此可為居智慧家居產業獲取新的市場價值。

An increasing number of traditional industrial enterprises began to transform gradually production-oriented manufacturing plants to service-oriented tourism factory in recent years. This trend not only promotes industrial transformation, but also helps industrial operators rethink how to create the corporation value through service innovation and determine the future development direction for the manufacturing industry. Thus, this study attempts to determine the driving force of tourism factory based on industrial tourism views. On the one hand, this study can help operators of tourism factory review their value driving forces while on the other hand, it can help industrial operators understand the critical success factors for industrial transformation and determine the appropriate tourism transformation strategy. Additionally, this study explores tourists’ needs for tourism factory and integrates the tourists’ preference of service innovation and service needs for tourism factory. This study provides the IOA-NRM model (Innovation-Opportunity Analysis- Network Relation Map model), integrating the IOA technique and NRM technique. This study uses two analytic axles, which are service innovation axle (SII) and market opportunity axle (MOI), to build the IOA model. The IOA model can help decision makers determine the state of critical factors (aspects/criteria) and improve the innovation opportunity gap of critical factors. Besides, this study also uses the NRM (Network Relation Map) technique to understand the structure of the relationship between critical factors (aspects/criteria) and determine the critical driving factor in the network relation map. The IOA-NRM model can help decision makers determine the service innovation strategies and aid traditional industrial enterprises to find the new market value.

第一章 緒論
第一節 研究背景與動機
第二節 研究範圍與目的
第三節 研究架構與方法
第四節 研究內容與流程
第二章 智慧型居家系統價值創造因素探討
第一節 智慧型居家系統
第二節 智慧型居家系統發展現況
第三節 智慧型居家系統應用模式/架構
第四節 智慧居家系統之遠端照護服務
第五節 智慧居家系統之智能居家功能
第六節 智慧居家系統之安全保全功能
第七節 智慧居家系統之休閒娛樂服務
第三章 智慧型居家系統服務模式建構
第一節 研究設計
第二節 服務創新與市場機會狀態(Innovation-Opportunity Analysis, IOA)分析
第三節 網絡關聯圖(Network Relation Map, NRM)分析
第四章 實證分析
第五章 結論與建議
第一節 研究結果與建議
第二節 研究限制與未來發展
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