臺灣博碩士論文加值系統

本研究分析影響越南電子錢包使用動機因素包括:有用性,方便性,社會影響力,交易安全性,可信任性,與其他付款方式比較等.回收528份問卷進行資料分析.使用回歸分析及單因子變異數分析和多重比較分析來檢測假說.研究結果顯示只有可信任性假說不顯著被拒絕其他假說均為顯著正向影響越南電子錢包使用動機,本研究進一步使用線性結構關係模式(LISREL)進行驗證性因素分析發現拒絕了所有假說並提出新的柯能原因,經比較迴歸分析及線性結構模式的建構效度及殘差選擇建構效度較高及殘差較小的線性結構模式作為較佳的模式來進行結論與建議

This study presents the factors influences on using intention of e-wallets in Vietnam, including: perceived usefulness, easy to use, social influence, transaction security, perceived trust, and comparing to other payment. 528 survey samples were collected to serve the data analysis process as well as all hypotheses were examined by using STATISTIC 10 ver., LISREL 8.8 with Covariance Matrix, and Regression analysis, ANOVA test, and LISREL model. This paper showed that perceived usefulness, easy to use, social influence, transaction security, and comparing to other payment, and significantly positively influences on using intention of e-wallets payment while perceived trust have insignificant influence on using intention of e-wallets payment in Vietnam in Regression model. All of the hypotheses were rejected by LISREL model. Comparing with regression model and LISREL model, the LISREL model is better than regression model for higher structural validity and smaller errors. Hence this study based on LISREL model to make the conclusion and suggestion.

摘要......i
Abstract......ii
Acknowledgements......iii
Table of Contents......iv
List of Tables......vi
List of Figures......vii
CHAPTER I - INTRODUCTION......1
1.1 Research Background......1
1.2 Research Purpose......2
1.3 Research structure......2
CHAPTER II - LITERATURE REVIEW......4
2.1 Perceived usefulness......4
2.2 Easy to use......5
2.3 Social influence......5
2.4 Transaction security......6
2.5 Perceived trust......6
2.6 Comparing to other payment......7
2.7 Demographic factors......7
2.8 Electronic wallets (E-wallets)......8
CHAPTER III - RESEARCH METHODOLOGY......10
3.1 Collect data and questionaire......10
3.2 Data analysis......10
3.2.1 Linear structural relations (LISREL)......10
3.2.2 Regression analysis......11
3.2.3 ANOVA test......11
3.3 Descriptive Statistics:......11
CHAPTER IV - RESULTS......13
4.1 Demographic statistics......13
4.2 LISREL testing and Regression analysis......15
4.2.1 Regression analysis......15
4.2.2 LISREL testing......19
4.2.2.1 Covariance matrix......19
4.2.2.2 Hypotheses testing......20
4.3 Comparison of the Regression analysis and LISREL model......22
CHAPTER V - CONCLUSION AND DISCUSSION......24
5.1. Summary of result......24
5.2. Theoretical implications......26
5.3. Practical implications......26
5.4. Limitations and further research......27
References......28
Appendix I – English Questionnaire......30
Appendix II – Vietnamese Questionnaire......37
Appendix III – Submitted Paper......44
Extended Abstract......68

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