臺灣博碩士論文加值系統

本研究發現過去以公會為研究對象之研究不多，本研究主要探討服務行為及關係價值對於會員滿意度之影響性。本研究採用問卷調查法收集資料，以南區高雄市五金同業公會會員為研究對象，回收有效問卷共130份，並以SPSS進行資料分析。研究結果分述如下：(1) 服務行為影響會員滿意度；(2) 服務行為透過關係價值影響會員滿意度。根據研究結果，本研究將提出相關建議以供公會作為參考。

Few studies have targeted the member who had jointed association. Therefore, this study focuses on the effects of service behaviors on member satisfaction via relationship value. A total of 130 valid copies of the questionnaire answered by the member who had jointed Kaohsiung association of hardware were collected. Data was analyzed with SPSS. Empirical results suggest that: (1) Service behaviors has a positive effect on member satisfaction. (2) Relationship value has a mediation effect between service behaviors and member satisfaction. These findings provide significant theoretical contributions and managerial implications for manufacturers' association.

中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 v
圖目錄 vi
第一章　緒論 1
第一節　研究背景 1
第二節　研究動機 2
第三節　研究目的 3
第二章　文獻探討 4
第一節　工商業團體組織定位 4
第二節　會員滿意度 6
第三節　關係價值 8
第四節　服務行為 11
第三章　研究方法 14
第一節　研究架構 14
第二節　研究假設 14
第三節　研究變數與操作化定義 15
第四節　研究流程與對象 17
第四章　研究分析與結果 18
第一節　敘述性統計分析 18
第二節　信度與效度分析 20
第三節　相關分析 22
第四節　差異性分析 22
第五節　中介效果之驗證 24
第五章 結論與建議 26
第一節、研究結論 26
第二節　研究貢獻與管理意涵 28
第三節　研究限制 30
第四節　後續研究與建議 30
參考文獻 32
附錄 37

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