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Due to the low cost of opening a store and minimum manpower are needed, claw machines rise quickly in 2016. At the time in 2017, the amount of stores had reached 1,000 and went all the way up to 7,361 in 2018. Nowadays, it is around 10,000. In addition, the operation method of rental machines, the rise of e-commerce platforms, and the rendenring of social media have set off in Taiwan. However, as the craze receded, claw machine shops can still be seen everywhere, but the number of renters became fewer and fewer. The shop owners had to take back and self-manage their business. Under the circumstances that we are having a strong market competitiveness, that’s the reason why I thought of using this questionnaire to understand customers’ spending intentions.
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