一、中文文獻
王雅蓉 (2012)。休閒效益、體驗價值與幸福感之研究－以台東市山海鐵馬道使用者為例。[未出版碩士論文]。大仁科技大學。王嘉祐 (2016)。服務品質與顧客滿意度關係之研究以台北市SOGO百貨公司為例。中華創新發展期刊，4卷(1)，70-86。
王霞芬 (2023)。真實性、懷舊、體驗價值與滿意度關係之研究—以國立傳統藝術中心宜蘭傳藝園區為例。[未出版碩士論文]。世新大學。申光龍、彭曉東、秦鵬飛 (2016)。虛擬品牌社區顧客間互動對顧客參與價值共創的影響研究—以體驗價值為中介變量。管理學報，12，1808~1816。
向頡華 (2023)。原住民部落文化體驗行銷、服務品質、體驗價值、滿意度及再參與意願。[未出版博士論文]。朝陽科技大學。余淑夏 (2019)。顧客價值，顧客滿意度與顧客忠誠度關聯性之研究-以結夏蔬食餐廳為例。[未出版碩士論文]。亞洲大學。吳沁諭 (2023)。廟宇信眾參與動機、涉入程度、幸福感與忠誠度關係之研究－以苗栗公館玉旨武聖宮為例。[未出版碩士論文]。育達科技大學。吳怡瑱 (2018)。宗教活動參與者參與動機、心流體驗與體驗價值之研究-以東港迎王祭典為例。[未出版碩士論文]。國立屏東大學。吳明隆 (2008)。SPSS統計應用學習實務：問卷分析與應用統計。五南圖書出版股份有限公司。
吳俊南 (2017)。知覺服務品質與顧客參與對體驗價值與行為意圖影響之研究-以便利超商自助服務科技為例。[未出版碩士論文]。國立高雄應用科技大學。吳博祐 (2022)。價值共創導入地方創生之研究：以供需視角探討宜蘭冬山地方創生。[未出版碩士論文]。國立臺灣科技大學。呂宗霖 (2014)。中華民國101學年度大專校院保齡球錦標賽參賽選手知覺賽會 服務品質與賽會滿意度之研究。[未出版碩士論文]。長榮大學。呂彥君 (2018)。水湳洞聚落遊憩體驗價值之研究－以方法目的鏈為例。[未出版碩士論文]。國立臺東大學。李俞麟、呂芳陽、倪兆良 (2010)。中華職棒20年現場觀眾參與行為與觀賞滿意度之研究-以新莊棒球場為例。輔仁大學體育學刊，142(9)，142-162。
李思玉 (2012)。原住民餐廳消費者體驗價值、滿意度與忠誠度相關之研究。[未出版碩士論文]。國立臺灣師範大學。李記鳳 (2018)。SPA美體業服務品質、體驗價值 與顧客滿意度之研究。[未出版碩士論文]。大葉大學。李曉青、陳玉苓、陳鈺瑄 (2014)。企業為消費者營造體驗行銷的策略探討。台灣商學學報，22(1)，1-23。
李麗霞 (2023)。觀光吸引力、遊客滿意度與行為意向關聯性之研究-以龍鳳漁港為例。[未出版碩士論文]。育達科技大學。卓志強 (2022)。從劇場理論觀點探討消費者體驗價值對品牌忠誠之影響：以全聯福利中心為例。[未出版碩士論文]。銘傳大學。周湘苓 (2021)。是價值共創還是價值共毀—以贊助者態度為中介變項。[未出版碩士論文]。靜宜大學。周裕紋 (2022)。當地民眾對節慶活動的服務品質重視度、滿意度及忠誠度關係之研究-以2021新竹光臨藝術節光雕展演為例。[未出版碩士論文]。明新科技大學。林坤宏 (2015)。中華職棒服務品質、體驗價值、滿意度及忠誠度之關係-以統一7-ELEVEn獅隊為例。[未出版碩士論文]。南臺科技大學。林郁軒 (2022)。遊客價值共創、體驗行銷與體驗價值之關係-以國立海洋生物博物館為例。[未出版碩士論文]。南臺科技大學。林家騏 (2018)。從體驗行銷探討遊憩區之體驗價值與遊客滿意度關係－以宜蘭縣礁溪鄉為例。[未出版碩士論文]。國立臺北大學。
林淑卿 (2007)。太魯閣國家公園遊客體驗價值之研究。[未出版碩士論文]。國立東華大學。林瑞益 (2019)。中臺灣鄉村地區發展鄉村旅遊之研究—以旅遊吸引力及旅遊滿意度觀點論之。[未出版碩士論文]。逢甲大學。林榮德、潘倩 (2009)。鄉村旅遊發展與新農村建設的互動模式研究。北京第二外國語學院學報，169(5)，68。
林聶運誠 (2021)。原鄉部落遊客觀光吸引力與體驗價值之研究。[未出版碩士論文]。大仁科技大學。邱皓政 (2003)。結構方程模式：LISREL的理論、技術與應用。雙葉書廊。
柯靜宜 (2022)。霧臺神山線郵輪巴士遊程規劃與服務滿意度調查研究。[未出版碩士論文]。國立屏東科技大學。洪巧如 (2016)。以體驗價值理論探討觀光遊憩活動之研究。[未出版碩士論文]。中原大學。
胡美惠 (2021)。觀光吸引力、體驗價值與忠誠度之相關研究─以旗津為例。[未出版碩士論文]。國立高雄科技大學。范雅鈞 (2023)。美濃休閒農業區人文傳統農村地景。2023年美濃農會農民曆，18-22。
徐永億、李世昌 (2006)。體驗價值對消費者購買意願之影響-以遊樂場為例。觀光研究學刊，12(1)，77-98。
涂鵬斐、林東興、張博能 (2010)。探索大型運動用品專賣店之體驗行銷－捷安特TOGETHER戶外生活館之個案研究。興大體育學刊，10，105-118。
翁詠婷 (2021)。主客互動對價值共創行為之影響：兼論遊客喜悅與旅遊滿意度之中介角色。[未出版碩士論文]。銘傳大學。馬尚文 (2020)。以文化資產觀點探討體驗價值、滿意度與重遊意願關係之研究-以臺南市神農街為例。[未出版碩士論文]。東方設計大學。高秀鳳 (2022)。品酒會顧客體驗價值、滿意度與再消費意願之關聯性研究。[未出版碩士論文]。中國文化大學。高淑芬 (2020)。桃園市節慶活動滿意度之研究–以大溪豐年祭文化路徑活動為例。[未出版碩士論文]。東南科技大學。高詩怡 (2019)。觀光遊憩體驗價值、滿意度、忠誠度與行為意向關聯性之研究－以高雄市三民區高雄港南岸活力區為例。[未出版碩士論文]。南華大學。
張立東 (2021)。客製化與價值共創對顧客滿意與忠誠之研究。[未出版碩士論文]。國立暨南國際大學。張俊男 (2018)。彌陀虱目魚文化節的觀光吸引力、遊客體驗 價值與重遊意願之研究。[未出版碩士論文]。國立高雄應用科技大學。張俊堯 (2023)。遊客體驗價值、客家意象及重遊意願關係之研究－以臺灣客家文化館為例。[未出版碩士論文]。國立聯合大學。許淑芬 (2022)。真誠服務對價值共創影響之研究—兼論服務體驗的中介效果。[未出版碩士論文]。國立高雄餐旅大學。郭子鴻 (2019)。科技準備度與顧客參與對消費者使用意圖之影響─以自助服務科技為例。[未出版碩士論文]。國立高雄科技大學。郭裕吉 (2020)。宗教文化觀光之遊客旅遊動機、滿意度與忠誠度研究：以彰化關帝廟為例。[未出版碩士論文]。明道大學。陳安莉 (2023)。節慶活動之體驗價值與遊客價值對滿意度之影響。[未出版碩士論文]。世新大學。陳明俊 (2020)。大坑休閒農場的體驗行銷、顧客滿意及顧客忠誠度之研究。[未出版碩士論文]。國立屏東科技大學。陳南淇、馬君萍、吳子揚 (2022)。遊客體驗價值、滿意度與幸福感之研究。運動與遊憩評論，10， 79-91。
陳春安、楊蓓涵、江昱仁 (2021)。嘉義板頭社區遊客體驗價值與滿意度之研究。社區永續觀光研究，5(2)，1–10。
陳炳勳 (2018)。節慶遊客好玩程度、體驗價值、滿意度、購買農產品意願與行為意圖之研究-以臺南市農會走馬瀨農場馬車嘉年華為例。[未出版碩士論文]。台灣首府大學。陳淑吟 (2018)。中高齡者健康飲品之體驗行銷對顧客滿意度與顧客忠誠度相關探討-以歐典生機養生黑木耳露為例。[未出版碩士論文]。南開科技大學。陳寬裕、王正華 (2021)。論文統計分析實務：SPSS與AMOS的運用。五南圖書出版股份有限公司。
陶柯方 (2017)。顧客視角下定制旅遊價值共創對顧客忠誠的影響研究。[未出版博士論文]。澳門城市大學。
陸允怡、盧俊吉(2011)。宜蘭遊客旅遊行為與滿意度之研究。農業推廣文彙，56，141-151。
黃妙嫻(2009)。消費者旅遊體驗、體驗價值及再遊意願之研究─以台北市101大樓觀景台為例。[未出版碩士論文]。國立政治大學。
黃宣徨(2015)。遊客參與體驗、體驗價值與回應行為關聯性之研究。[未出版碩士論文]。國立中興大學。
黃微珊(2017)。藉由網路品牌社群對體驗價值、品牌態度與消費意願之研究：以太空咖啡為例。[未出版碩士論文]。國立中山大學。
楊文鴻 (2019)。探討農村旅行吸引力、服務品質與忠誠度之關係-以仁愛國際旅行社經營為例。[未出版碩士論文]。國立虎尾科技大學。楊玉香 (2023)。旅遊體驗活動對遊客價值與忠誠度之影響： 以無尾港水鳥保護地區為例。[未出版碩士論文]。佛光大學。葉小莉 (2019)。文化旅遊過程中遊客體驗價值與忠誠度之研究－以臺南市為例。[未出版碩士論文]。成功大學。
廖敏君 (2020)。江嘉年華會對遊客的吸引力、體驗價值與滿意度之研究。[未出版碩士論文]。國立屏東大學。聞鴻儒 (2012)。鹿港古蹟旅遊涉入程度、體驗價值、地方依附與地方意向的關聯性研究。[未出版碩士論文]。南華大學。歐陽德莊 (2018)。專業能力、服務品質、關係品質與顧客忠誠度之研究–以高雄地區進口車ŠKODA原廠汽車服務廠顧客為例。[未出版碩士論文]。國立高雄科技大學。歐錦屏 (2018)。日本旅遊的觀光意象、滿意度、行為意圖之關係研究。[未出版碩士論文]。國立澎湖科技大學。蔡宛玲 (2021)。共同生產及價值共創之研究—以市場導向觀點。[未出版碩士論文]。國立嘉義大學。鄭元淯 (2021)。遊客對節慶活動體驗、滿意度與認同感之相關研究-以2021彰化月影燈季為例。[未出版碩士論文]。開南大學。鄭瑩、何豔琳 (2018)。鄉村旅遊開發與設計。化學工業出版社。
蕭曉強 (2019)。探討服務品質對瑞豐夜市消費者忠誠度之影響-以體驗為中介變項。[未出版碩士論文]。國立高雄科技大學。賴曉琴 (2022)。免稅商店之服務品質、體驗價值、顧客信任與行為意向之研究-以桃園國際機場為例。[未出版碩士論文]。中華科技大學。薛月蓮 (2015) 從觀光旅遊的角度探討遊客的體驗價值與行為意向。[未出版碩士論文]。國立中山大學。
謝文達 (2014)。體驗行銷觀點下觀光旅遊產品創新之研究。[未出版碩士論文]。國立政治大學。
謝謹如 (2016)。智慧觀光網站之營運模式探討。觀光與休閒管理期刊，4(1)，1-9。
簡翊婷 (2022)。文化創意產業價值共創之探討-以工藝產業為例。[未出版碩士論文]。國立虎尾科技大學。藍前翔 (2020)。顧客旅程設計與價值共創之探討-以Nike為例。[未出版碩士論文]。中國文化大學。顧家菱 (2021)。景點吸引力、體驗價值、產品忠誠度對重遊意願之研究-以茉莉花壇夢想館為例。[未出版碩士論文]。大葉大學。二、英文文獻
Abbott, L. (1995). The quality of the customer experience. Marketing Management, 4(3), 46-48.
Agrawal, R., & Rahman, Z. (2015). Value co-creation in the luxury hotel industry: Examining the antecedents and consequences. Journal of Business Research, 68(9), 1834-1843.
Ahn, T., Ryu, S., & Han, I. (2019). The impact of customers' positive interactive attitude on customer co-creation behaviors: The mediating role of trust in technology. International Journal of Information Management, 44, 87-97.
Alonso, Abel D.; Fraser, Rick A.; Cohen, David A.(2008). Exploring Wine Tourism in New Zealand: The Visitors' Points of Views. Tourism Analysis, 13(2), 171-180(10). https://doi.org/10.3727/108354208785664247
Appiah, D. O., Bonsu, C., & Sarpong, D. (2021). Stakeholder co-creation of value in project-based organizations: A systematic literature review. International Journal of Project Management, 39(1), 70-86.
Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., & Koniordos, M. (2019). Service quality, satisfaction, and behavioral intentions in cultural tourism. Journal of Destination Marketing & Management, 12, 88-97.
Banyte, J., & Dovaliene, A. (2014). Customer participation in value co-creation: Conceptual framework. Procedia - Social and Behavioral Sciences, 156, 493-497.
Bendapudi, N., & Leone, R. P. (2003). Psychological implications of customer participation in co-production. Journal of Marketing, 67(1), 14-28.
Bimonte, S., & Punzo, V. (2016). Value co-creation and innovation in tourism: evidence from Italian destinations. Journal of Destination Marketing & Management, 5(3), 205-211.
Busby, G., & Rendle, S. (2000). The transition from tourism on farms to farm tourism. Tourism Management, 21, 635–642.
Chang-Hua Yen, Hsiu-Yu Teng, & Jiun-Chi Tzeng(2020). Innovativeness and customer value co-creation behaviors: Mediating role of customer engagement. International Journal of Hospitality Management, 88, 102514.
Charla Mathwick, Naresh Malhotra, & Edward Rigdon(2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing.77(1).39-56. https://doi.org/10.1016/S0022-4359(00)00045-2
Chen, C., Cottam, S., & Lin, Y. (2020). Exploring co-creation in tourism experiences: The role of interaction and resource integration. Journal of Travel Research, 59(5), 815-832.
Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research, 295-336.
Cossío-Silva, F. J., Revilla-Camacho, M. Á., Vega-Vázquez, M., & Palacios-Florencio, B. (2016). The effects of co-creation on customer loyalty: Mediating role of customer satisfaction and moderating role of service climate. Journal of Business Research, 69(11), 4893-4898.
Dorfman P. (1979). Incidence and impact of consumer dissatisfaction. Journal of consumer affairs, 13(1), 3-24.
Duarte B.Morais, Michael J.Dorsch, & Sheila J. Backman(2004). Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty. Journal of Travel Research, 42(3). https://doi.org/10.1177/0047287503258832
Edna B. Foa & Uriel G. Foa (2012).Resource theory of social exchange. Critical Issues in Social Justice. Springer, New York, NY. https://link.springer.com/chapter/10.1007/978-1-4614-4175-5_2#Abs1
Etgar, M. (2008). A descriptive model of the consumer co-production process. Journal of the Academy of Marketing Science, 36(1), 97-108.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
González, L., Berenguer, G., & Serra, E. (2019). The role of customer-company interaction in value co-creation and its impact on customer satisfaction. Journal of Retailing and Consumer Services, 50, 101-108.
Gosset, W. S. (1908). The probable error of a mean. Biometrika, 6(1), 1-25.
Grissemann, U. S., & Stokburger-Sauer, N. E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tourism Management, 33(6), 1483-1492.
Grönroos, C. (2008). Service logic revisited: Who creates value? And who co‐creates? European Business Review, 20(4), 298-314.
Gursoy, D., Jurowski, C., & Uysal, M. (2002). Resident attitudes: A structural modeling approach. Annals of Tourism Research, 29(1), 79-105.
Hair, J.F. (2014). Multivariate Data Analysis: Pearson New International Edition, 7th edition. Pearson Education.
Hamidi, N., Li, X., Wang, D., & Alizadeh, T. (2020). Creating value through co-creation in tourism experiences: The role of technology and tourists' involvement. Journal of Destination Marketing & Management, 15, 100398.
Hartman, D., & Spiro, R. L. (2005). Consumer value: A framework for analysis and research. Journal of Business Research, 58(10), 1274-1283.
Heere, B., & Dickson, G. (2008). Measuring attitudinal loyalty: Separating the terms of affective commitment and attitudinal loyalty. Journal of Sport Management, 22(2), 227-239.
Holbrook, M. B. (1994). The nature of customer value: An axiology of services in the consumption experience. Service quality: New directions in theory and practice, 21-71.
Holbrook, M. B. (1996). Customer value-a framework for analysis and research. Advances in consumer research, 23(1), 138-142.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
Homburg, C., & Giering, A. (2001). Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—An empirical analysis. Psychology & Marketing, 18(1), 43-66.
Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2020). Co-creation practices: Their role in customers' love and loyalty. Journal of Business Research, 116, 623-633.
Janet D. Neal & DoganGursoy(2008). A Multifaceted Analysis of Tourism Satisfaction. Journal of Travel Research, 47(1) ,53-62. https://doi.org/10.1177/0047287507312434
Jenny (Jiyeon)Lee, Gerard Kyle, & David Scott(2012).The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination. Journal of Travel Research, 51(6). https://doi.org/10.1177/0047287512437859
Johnston, R., & Clark, G. (2008). Service operations management: improving service delivery. Pearson Education.
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99.
Kim, S. S. (2015). Understanding the relationships among attributes of tour guides, tourists’ emotional experiences, and their satisfaction. Journal of Travel Research, 54(4), 469-482.
Kimmy, Chi, & Simon(2010). Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures. Journal of Marketing, 74(3). https://doi.org/10.1509/jmkg.74.3.04
Leone, R., Schiavone, F., Appio, F. P., & Chiao, Y. (2021). Stakeholder engagement and co-creation of value in smart city projects. Journal of Business Research, 132, 20-33.
Levitt, T. (1960). Marketing myopia. Harvard Business Review, 38(4), 45-56.
Lin, C. H., & Chiang, Y. H. (2010). The influence of travel blog on tourists' travel planning behavior. Journal of Hospitality and Tourism Management, 17(2), 119-130.
Lovelock, C. & Gummesson, E. (2004). Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives. Journal of Service Research, 7(1), 20-41.
Martin, C. L. (2003). Consumer loyalty: The meaning of attachment in the development of sport team allegiance. Journal of Sport Management, 17(2), 93-117.
Mathis, E.F., Kim,H.(Lina), UysalM., Sirgy, J.M., & Prebensen,N. K.(2016). The effect of co-creation experience on outcome variable. Annals of Tourism Research, 57, 62-75. https://doi.org/10.1016/j.annals.2015.11.023
Mathwick, C., Malhotra N., & Rigdon E. (2001). Experiential value: Conceptualization, measurement, and application in the catalog and Internet shopping environment. Journal of retailing, 77(1), 39-56.
Menet, J., & Szarucki, M. (2020). Customer co-creation in value creation processes: A systematic literature review and future research directions. Journal of Service Theory and Practice, 30(5), 606-629.
Moghadamzadeh, S., Abdollahi, M., Shams, S., & Nourani, M. (2020). Value co-creation in tourism experience: An analysis of tourists' perception of value through the Instagram platform. Journal of Destination Marketing & Management, 16, 100434.
Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. Irwin/McGraw-Hill.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33-44.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison standard in measuring service quality: Implications for further research. Journal of marketing, 58(1), 111-124.
Parker, C. & Mathews, B.P. (2001). Customer satisfaction: contrasting academic and consumers’ interpretations. Marketing Intelligence & Planning, 19 (1), 38-44.
Payne, A., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83-96.
Perez, J. G., & Nadal, J. R. (2005). Building customer loyalty through quality service: The role of ethical values. Journal of Business Ethics, 61(4), 359-374.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97-105.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.
Prahalad, C.K., & Ramaswamy, V. (2004) The Future of Competition: Co-Creating Unique Value with Customers. Harvard Business School Press, Boston.
Ranaweera, C., & Prabhu, J. (2003). On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth. Journal of Targeting, Measurement and Analysis for Marketing, 12(1), 82-90.
Ranjan, K. R., & Read, S. (2016). Value co-creation: concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290-315.
Reichheld, F. F. (2001). The loyalty effect: The hidden force behind growth, profits and lasting value. Cambridge, MA: Harvard Business Press.
Richard L. Oliver. (1999) Whence Consumer Loyalty? Journal of Marketing, 63, 33-44.
Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2015). Conceptualising customer-to-customer value co-creation in tourism. Tourism Management, 50, 174-186.
Ritchie, J. R. B., & Hudson, S. (2009). Understanding and meeting the challenges of consumer/tourist experience research. International Journal of Tourism Research, 11(2), 111-126.
Ritchie, J. R., & Hudson, S. (2009). Understanding and meeting the challenges of consumer/tourist experience research. International Journal of Tourism Research, 11(2), 111-126.
Schmitt, B. H., Brakus, J. J., & Zarantonello L. (2015). From experiential psychology to consumer experience. Journal of Consumer Psychology, 25(1), 166-171.
Sfandla, A., & Björk, P. (2013). Tourist experience and the importance of authenticity in destination branding. Scandinavian Journal of Hospitality and Tourism, 13(1), 72-89.
Sfandla, E., & Bjork, P. (2013). Value creation and co-creation in tourism experiences: A case study of Umea as a European Capital of Culture. Scandinavian Journal of Hospitality and Tourism, 13(2), 160-177.
Sharpley, R. (2014). Tourism and development: Concepts and issues. Channel View Publications.
Shaw, G., Bailey, A., & Williams, A. (2011). Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry. Tourism Management, 32(2), 207-214.
Sheth, J. N., Newman, B.I., & Gross B.L. (1991). Consumption values and market choices: Theory and applications. South-Western Pub. Co.
Thusyanthy V. & Senthilnathan S. (2012). Customer Satisfaction in Terms of Physical Evidence and Employee Interaction. The IUP Journal of Marketing Management, XI (3), 7-24.
Tingting Zhang, Can Lu, Edwin Torres & Po-Ju Chen. (2018). Engaging customers in value co-creation or co-destruction online. Journal of Services Marketing, 32(1), 57-69.
Tse, D. K., & Wilton, P. C. (1988). Models of consumer satisfaction formation: An extension. Journal of Marketing Research, 25(2), 204-212.
Tuan, Y. C., Rajendran, S., Rowley, C., & Khai, L. K. (2019). Value co-creation in rural tourism: The role of visitor-resident interactions. Journal of Sustainable Tourism, 27(6), 586-604.
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1-10.
Vega-Vazquez, M., Revilla-Camacho, M. A., & Cossío-Silva, F. J. (2013). Collaborative practices between hotels and online reviews: Benefits and drawbacks. Journal of Hospitality and Tourism Management, 20, 1-8.
Woratschek, H., Horbel, C., & Popp, B. (2020). Creating value together: A systematic review and implications for sport management. European Sport Management Quarterly, 20(1), 1-34.
Xiaonan Fan & Yuting Luo. (2020).Value Co-Creation: A Literature Review. Open Journal of Social Sciences, 8(2). https://doi:10.4236/jss.2020.82008.
Ye Chena , Ed Cottam,& Zhibin Lin (2020). The effect of resident-tourist value co-creation on residents’ well-being. Journal of Hospitality and Tourism Management, 44, 30-37.
Yi Zhang, Yue Liu , & Wenxia Tao (2022).The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism. Organizational Psychology.
Yi-Hsuan Lee, Chan Hsiao, & Yee-Chen Chen (2017). Linking positive psychological capital with customer value co-creation. International Journal of Contemporary Hospitality Management, 29(4) ,1235-1255.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
Zhang, J., Lu, L., Torres, A., & Chen, Y. (2018). The effect of customer-perceived value co-creation behavior on customer satisfaction: The mediating role of positive emotions. Journal of Hospitality Marketing & Management, 27(8), 917-939.
Zhang, T., Lu, C., Torres, E., & Chen, P. (2020). Engaging customers in value co-creation or co-destruction online. Journal of Interactive Marketing, 50, 62-78.
三、網站文獻
2021年臺灣旅遊狀況調查（2022年8月1日）。取自：交通部觀光局行政資訊網頁：https://admin.taiwan.net.tw/businessinfo/FilePage?A=14644&Id=0&Q=2021&PI=30&P=1
2030年觀光政策白皮書（2020年9月17日）。取自：交通部觀光局行政資訊網頁：https://admin.taiwan.net.tw/zhengce/FilePage?a=213
Tourism2020—臺灣永續觀光發展方案（2018年）。107年臺灣觀光年報。取自：2018中華民國交通部觀光局網頁：https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/04-1_Outlook.html
UNWTO (2022, Deptembery 20). Best Tourism Villages: a new global initiative to support rural development through tourism. Retrieved Deptember 15, 2023, from General Accounting Office Reports Online via GPO Access: https://www.unwto.org/news/best-tourism-villages-of-2022-named-by-unwto
UNWTO. (2020, Septembery). UNWTO Recommendations on Tourism and Rural Development – A Guide to Making Tourism an Effective Tool for Rural Development. (ISBN:978-92-844-2217-3 | ISBN:978-92-844-2216-6). Retrieved Deptember 15, 2023, from General Accounting Office Reports Online via GPO Access: https://www.e-unwto.org/doi/book/10.18111/9789284422173
日本的主要永續發展旅遊目的地。民112年2月23日，取自：日本觀光局網頁：https://www.japan.travel/tw/sustainable/leading-sustainable-destinations-japan/
王金偉（2022年12月23日）。中國第一本鄉村旅遊綠皮書《中國鄉村旅遊發展報告（2022）》在京發佈。取自：北京第二外國語學院網頁：https://www.bisu.edu.cn/art/2022/12/23/art_18952_307731.html
行政院農業委員會（2022年7月1日）。高雄市美濃區辦理111年度推動優良農地整合加值利用計畫。高雄市：高雄市美濃區農會。民111年7月1日，取自：https://agri.kcg.gov.tw/FileDownload/Activities/20220725094514671651205.pdf
林品君（2023年1月10日）。美濃農會聲明「白玉蘿蔔」商標權專家：不主張恐遭撤銷。聯合新聞網。取自：https://udn.com/news/story/7327/6900917
侯秉賦（2018年9月）。白玉蘿蔔友善栽培綜合防治管理。高雄區農業專訊。取自：https://pse.is/43p3sh
秋天美濃的滋味-白玉蘿蔔（無日期）。高雄市美濃區農會。民111年11月18日，取自：http://meinung-whitejaderadish.blogspot.com/p/blog-page_3859.html
特別企劃／觀光局2019小鎮漫遊年走入小鎮風景裡（2019年1月7日）。新傳媒。取自：https://blog.xinmedia.com/article/160460
鄉村旅遊的發展現狀與趨勢是什麼樣的？（2022年11月4日）。雲野科技。取自：https://www.163.com/dy/article/HLAOJ7AO053871NO.html
農業農村部關於印發《全國鄉村產業發展規劃(2020-2025年)》的通知（2022年7月9日）。取自：中華人民共和國中央人民政府網頁：http://www.gov.cn/zhengce/zhengceku/2020-07/17/content_5527720.htm
黎育如（2021年8月6日）。【永續觀光】疫情之下，觀光成為偏鄉永續發展的推進器。NPOst公益交流站。取自：https://npost.tw/archives/62927
歡迎光臨燦爛的美濃品牌時代（無日期）。2021年美濃農會農民曆。民111年11月16日，取自：高雄市美濃區農會網頁https://ec.meinong.org.tw/Library/