1886年Karl Friedrich Benz發明汽車，在人類的歷史上劃下跨時代的刻痕，汽車發展至今日，已在社會中扮演不可取代的地位，隨著經濟的成長，台灣每戶家庭平均擁有1.5輛自用汽車，汽車普及率相當高，而隨著車輛的生產日與俱增，伴隨而來的便是廢機動車輛的增加，而汽車的組成零件數成千上萬，並非隨著車輛壽命的終結便代表這些零件也不堪使用，許多堪用的零件隨著車輛的報廢而被迫銷毀，實屬浪費地球資源；然而在汽車零件市場這類的二手零件早已基於非環保的理由自成一種營銷模式，二手零件或再生零件的市場秩序隨著時代的演進，也逐漸成形，然而即便這個市場早已成熟，學界卻無人研究。隨著全球人口成長，資源有限的情況下，如何提高消費者對這些堪用零件的購買意願，便是本研究的重點，在無前例的情況下，本研究以價格意識及知覺品質為切入點，來探討汽車中古零件的購買意願。
本研究結果顯示：
1.消費者對中古零件的價格意識會正向顯著影響購買意願。
2.消費者對中古零件的產品涉入對價格意識影響購買意願具有部分調節效果。
3.消費者對中古零件的知覺品質對購買意願無顯著關係。
4.消費者對中古零件的知覺風險對購買意願無顯著關係。

In 1886 Karl Friedrich Benz invented the automobile, in the history of mankind to cut the mark of the cross-era, the development of the automobile has played an irreplaceable position in society, with the growth of the economy, a family has more than two cars has become very common, but with the increase of vehicles of production daily, This is accompanied by an increase in the number of waste motor vehicles, and the thousands of component parts of the car, not with the end of the life of the vehicle to mean that these parts are also useless, many of the useful parts with the end of the vehicle forced to destroy, is a waste of earth resources; (Such as price, parts to obtain pipes or parts recycling re-trafficking, etc. ) into a marketing model, second-hand parts or recycled parts of the market order with the evolution of the times, but gradually take shape, but even if the market has long been mature, the academic community has no one to study.
With the growth of the global population and limited resources, how to increase consumers' willingness to purchase these available parts is the focus of this study. In the unprecedented case, this study takes price awareness and perceived quality as the starting point to explore the intention to used parts of automobiles.
The results of this study show that:
1.Consumers' price awareness of used parts will be significantly affecting the willingness to buy.
2.Consumers involved in the products of used parts involved in the price awareness of the impact of the purchase intention has a partial intermediary effect.
3.The perceived quality of the consumer's perception of the used parts has no significant relationship to the willingness to buy them.
4. The perceived risk of consumers to used parts has no significant relationship to the willingness to buy them.

目錄
摘要 i
Abstract ii
誌謝 iii
目錄 IV
圖目錄 VI
表目錄 VII
一、緒論 1
1-1研究背景及動機 1
1-2研究目的 2
1-3名詞定義 2
1-4研究流程 4
1-5研究限制 4
二、 文獻探討 6
2-1知覺品質 6
2-2價格意識 7
2-3產品涉入 7
2-4知覺風險 8
2-5購買意願 9
2-6車型選擇 10
三、 研究方法 13
3-1研究架構與假設 13
3-2研究對象與進行方式 14
3-3研究工具及效度、信度之檢定 19
3-4資料處理與分析 27
四、研究結果與討論 29
4-1研究對象之基本特性 29
4-2汽車中古零件購買意願各構面及各題項敘述性統計分析 31
4-3汽車中古零件購買意願各構面之獨立樣本T檢定 33
4-4汽車中古零件購買意願各構面之單因子變異數分析 34
4-5研究對象購買意願、知覺品質、價格意識、產品涉入、知覺風險相關分析 41
4-6汽車中古零件購買意願各構面迴歸分析 41
五、 結論與建議 43
5-1結論 43
5-2建議 45
參考文獻 47
附錄 50
附錄一 以知覺品質及價格意願探討影響汽車零件市場之購買意願因素汽車維修業者質性訪談表 50
附錄二 各題項鑑別力分析 51
附錄三 各題項信度分析 54
附錄四 以知覺品質及價格意識探討影響汽車零件市場之購買意願問卷表 56
附錄五 專家效度名單 60

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