本研究以綠色印刷技術與電動機車配件市場結合，藉由綠色印刷技術、產品加值化與綠色設計來發展綠色的產品設計概念，並依據使用者需求為導向的情境互動設計，與販售Gogoro外觀配件之廠商伊洛克國際有限公司 (ELK) 產學合作共同開發研究，本研究主要以ELK彩繪車身防刮套進行研究與探討，並因應現在市場需求及喜好，共同設計多款以Gogoro電動車為出發點的外觀件。期望利用Gogoro電動機車綠色載具與綠色產品結合，達到產品加值化之雙綠色技術模式，並且融合藝術、材料、技術等多元面向設計元素，應用環保材料與綠色數位印刷技術，達成減廢目標，提升整體製程效能，創造循環經濟模式。經過兩年多的設計到分析結果，我們發現彩繪車身防刮套的市場有明顯的成長趨勢，並且沒有因市場機車銷售量銳減而影響車套銷量，是正向的過程。這些研究所創造出的多樣化產品與附加價值，未來也可延伸產品上下游供應鏈，進行跨技能領域產品設計整合。

Nowadays, the trend of green consumption has become an important issue of public concern. When purchasing products, consumers will consider how to minimize the impact on the environment. From the analysis of the sales of electric scooters in Taiwan in recent years, riding electric scooters has gradually become mainstream. Take Gogoro smart scooter, a well-known brand in Taiwan, as an example. Most of the products of traditional commercial accessories are designed and sold by the original manufacturer, but the type is fixed, less choice, and will be limited by the cost or technology's ability to use stickers or, screen printing method, etc. Traditionally, the coating used for printing or spraying on the product surface requires multiple coats and several hours of the baking process. If a defective product is produced during the printing or painting process, the surface coating cannot be removed directly, resulting in product materials that cannot be recycled. Moreover, it can cause a lot of environmental pollution and waste. Therefore, customers who choose Gogoro tend to choose non-original standard accessories with green design style, uniqueness, difference, diversity, and low environmental impact. This study combines green printing technology with the electric motorcycle accessory market by combining green printing technology with product design, product value-add, and Social Media Marketing. The products will integrate diverse design-oriented elements such as art, materials, and technology, apply special eco-friendly materials and digital printing technology to achieve waste reduction goals, improve overall process efficiency, realize a green product production model, and create a circular economy model. Judging from the sales performance of accessories that are both design and functional, the diversified products and added value created by these can also extend the upstream and downstream supply chain of products in the future and integrate product design across technical fields.

目錄
中文摘要 i
英文摘要 ii
致謝 iii
目錄 iv
表目錄 vii
圖目錄 viii
一、緒論 1
1.1 研究背景 1
1.2 研究動機與目的 2
二、文獻探討 3
2.1 綠色產品設計 3
2.1.1 綠色設計方法 4
2.1.2 產品加值化 6
2.2.3 市場定位及差異 6
2.2.4 OEM、ODM、OBM 7
2.2.5 B2B 與 B2C 9
2.2 綠色印刷技術 12
2.2.1 環保墨水 13
2.2.2 數位印刷 14
2.2.3 綠色數位印刷技術應用 14
2.3 社群行銷與電商平台 15
2.3.1 社群行銷 15
2.3.2 電商平台 16
三、研究方法 17
3.1 研究架構與流程 18
3.2 綠色產品設計與接單服務流程 20
3.3 研究重要性及預期影響性 21
四、產品開發與設計 22
4.1 不同材料試作與評估 22
4.2 產品加值化評估 24
4.2.1 利用個性化產品吸引客戶和潛在客戶 24
4.2.2 少量且多樣的市場需求大增 24
4.2.3 產品市場區隔 24
4.3 產品設計 26
4.3.1 設計步驟 26
4.3.2 各車款之車身防刮套印刷外框建立 27
4.3.3 黑色PU人造皮革模擬與實作 28
4.3.4 白色PU人造皮革模擬與實作 29
4.3.5 車身防刮套實作成品 30
4.4 綠色數位印刷技術分析 31
4.4.1 綠色技術分析 33
4.4.2 數位印刷技術 33
4.4.3 設備特性與技術分析 33
4.4.4 綠色印刷技術指標 36
4.4.5 綠色印刷技術應用於異質材料設計服務 37
4.4.6 印刷材料實際測試 38
五、社群行銷與電商平台建置與執行 40
5.1 初期現有電商平台應用 40
5.2 企業網站與電商平台建置 43
5.2.1 企業網站與電商平台架構 43
5.2.2 電商平台後台管理系統分析 45
5.2.3 實際企業網站與電商平台介面 46
5.2.4 實體電商平台之產品銷售頁面 48
5.2.5 模擬電商訂單流程 49
5.3 電商平台顧客回饋 50
5.3.1 顧客回饋-定性分析 50
5.3.2 顧客回饋-定量分析 56
六、成果與建議 58
6.1 對產業及學術發展的貢獻 58
6.2 後續建議 58
七、參考文獻 59
附錄 64

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