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In recent years, Chinese domestic tourism has shown a strong interest in outdoor leisure activities, especially parent-child interactive, experiential tourism. Rural festival tourism experience activities provide rich landscape facilities and bring tourists more diversified ecological learning interaction and colorful folk culture understanding. Given this, the primary purpose of this study was to explore the current situation of the attractiveness, five-sense experience, and leisure benefits of the Meinong White Radish Festival in rural festivals. We aimed to analyze the differences in activity attractiveness, five-sense experience, and leisure benefits according to tourists with different background variables and then to understand the correlation between activity attractiveness, five-sense experience, and leisure benefits. The study was conducted as a questionnaire tested by experts for validity and sampled by non-probabilistic intention sampling between February and March 2023. Visitors who participated in the Meinong White Radish Festival were the main research participants and distributed questionnaires, and a total of 352 copies were recovered. The questionnaire's content includes basic personal background information, activity attractiveness, five senses experience, leisure benefits, and other aspects and questions. Data analysis was carried out by SPSS 26.0 statistical software, and descriptive statistical analysis, reliability analysis, independent sample t-verification, single-factor multivariate variation, Pearson performance difference correlation analysis, regression analysis, and other methods were used to perform statistical analyses. The results show that: 1. Through the analysis of demographic variables, it is known that the proportion of tourists who participated in the Meinong White Radish Festival was middle-aged, married with children, with higher education, middle income, and living in the southern region. The occupations are primarily military and public education personnel, and the distribution of male and female tourists is mainly male. 2. There was no significant difference in the attractiveness of activities, five senses experience, and leisure benefits of tourists with different personal background variations. 3. The result revealed a significant positive correlation After analyzing the correlation between the attractiveness, five senses experience, and leisure benefits of the Meinong White Radish Festival. Finally, the results of this study would provide a reference for the design and planning of the White Jade Radish Festival for the subsequent development of Meinong District."
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