臺灣博碩士論文加值系統

創意翻譯近年來應用於遊戲在地化和遊戲翻譯的研究，但是這類研究多以敘事性遊戲為主。因此，本研究選擇線上卡牌遊戲《爐石戰記》的卡牌文字作為研究資料，並且以此遊戲的大陸和臺灣在地化版本進行分析和比較，檢視卡牌文字是否能運用創譯性策略，以瞭解兩個版本的相同和相異處。
本研究一共使用六個創譯性策略，其中四個由瑪吉隆(Mangiron)和歐哈更(O’Hagan)提出，另外二個由范歐斯(van Oers)根據前兩位學者的研究所提出。這六個創譯性策略分別是改名、以增詞進行脈絡化、重造文字遊戲、刻意使用地方用語、補償和創譯；並且使用四個以來源語為導向的翻譯策略篩除不適合的研究資料，這類翻譯策略分別是直譯、官方翻譯、闡釋和音譯。
分析結果發現，兩個目標語版本皆使用到六個創譯性策略，最常使用和最少使用的皆為創譯和改名策略。兩個版本的相同之處在於，皆從流行文化和知名人士獲得靈感並融入翻譯中；差異之處在於，大陸版本偏向使用排比句型並改寫中國文學中的固定用語，臺灣版本則傾向在翻譯中加入遊戲裡的虛構名稱，讓翻譯能與目標受眾產生關聯。

The applicability of transcreation has led to a number of researches dedicated to game localization and translation. However, they often focus on narrative-based games, leaving some room for other types of games. Therefore, this study chose Hearthstone, an online card game, to examine whether transcreative strategies are applicable to card texts in the Chinese (ZH-CN) and Taiwanese (ZH-TW) localized versions and to identify the similarities and differences between them.
The transcreative strategies borrowed from Mangiron and O’Hagan (2006) and van Oers (2014) include re-naming, contextualization by addition, re-creation of play-on-words, deliberate use of regional expression, compensation, and transcreation. They were used to conduct a textual analysis of the two target text versions. Four source oriented-strategies, which are literal translation, official translation, explicitation, and transliteration, were utilized to rule out unsuitable research materials.
The result shows that all six transcreative strategies were applied in the two TT versions. The most frequently used and the least frequently used strategies are transcreation and re-naming in both TT versions. The similarity is that elements were drawn from popular cultures or famous people and adapted into translations. For the differences, the ZH-CN version preferred using parallel structure and adapting the fixed expressions from Chinese literature, while the ZH-TW counterpart tended to add fictional names from the game to make the translation relevant to the target audience.

摘要 i
Abstract ii
Acknowledgements iii
Table of Content iv
List of Figures and Tables vi
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Aim 3
1.3 Research Questions 4
1.4 Outline of the Thesis 5
Chapter 2 Literature Review 6
2.1 Game Localization and Relevant Issues 6
2.1.1 Linguistic Issue 7
2.1.2 Cultural Issue 8
2.1.3 Technical Issue 10
2.2 Transcreation in Translation Practices 11
2.3 Transcreation in Game Localization 15
2.4 Concepts of Skopos Theory 19
Chapter 3 Research Methodology 23
3.1 Research Materials 23
3.1.1 Card Components 23
3.1.2 Flavor Text 25
3.2 Data Collection 27
3.3 Categorization of Translation Strategies 31
Chapter 4 Data Analysis 34
4.1 Re-naming 34
4.2 Contextualization by addition 37
4.3 Re-creation of play-on-words 41
4.4 Deliberate use of regional expressions 43
4.5 Compensation 46
4.6 Transcreation 49
Chapter 5 Conclusion 53
5.1 Summary of the Findings 53
5.2 Significance of the Research 55
5.3 Limitations and Suggestions 56
References 58
Appendix 61

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