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Yancheng District is also the earliest commercial and political center in Kaohsiung. Due to its early development, the tourism and industrial culture in this area are quite diverse. However,with the gradual population loss, it even becomes the administrative area which has the smallest population. But the government and local people jointly promote community building and build many public buildings, hoping to reproduce the former glory of Yancheng District. The purposes of this research are: 1. Analyze the history, culture, and development status of Yancheng District. 2. Analysis and discussion of the attractiveness in Yancheng District. 3. Use Evaluation Grid Method to analyze the charm of different ethnic groups in Yancheng District. 4. Use the questionnaire to verify the attractiveness factors of Yancheng District. 5. Assist the young in the future to engage in entrepreneurial development in Yancheng District, or to invest in local industries, as well as a reference for tourism and cultural promotion.
This research adopts Document Analysis to collect literature materials, and then uses Interview Survey to conduct interviews with high-involvement people, including local residents, businessmen, promoters, and tourists. Besides, it adopts Evaluation Grid Method as well as KJ method to draw its evaluation structure map, analyze and extract the attractiveness factors of the area. Among them, there are six original evaluations, seven abstract feelings and ten concrete conditions, including “Yancheng District is rich in cultural characteristics.”, “Yancheng District is a well-planned place.”, “Yancheng District is undergoing continuous transformation.”, “Yancheng District has many attractions.”, “Yancheng District is a leisurely place.” and “There is the Pier-2 Art Center in Yancheng District.”
This research mainly extracts the attractive factors of Yancheng District, and distributes questionnaires by Survey Method for verification and analysis. The collection of 101 relevant documents shows that the culture, tourism, and planning of Yancheng District are all rich in attractiveness. In the planning part, the public believes that the transportation in Yancheng District is very convenient. The cultural and tourism part, the Pier-2 Art Center is an important area for the cultural and creative industries. Moreover, the public has a very high evaluation of the scenic spot,
and its planning activities can attract tourists which bring business opportunities and
tourism benefits. In addition, merchants in Yancheng District have begun to transform digitally, mainly to make the payment methods of local consumers more diverse and convenient. The environmental conditions in Yancheng District are very rich. If we can make full use of the local characteristic attractions, analyze the tourist trends of tourists visiting Yancheng, and strengthen the unique style of the place, young people can use and combine the rich characteristics of the place to conduct business evaluation and planning. If the government also draws up relevant bills for the local youth’s business subsidies, development planning of the commercial area, landscape construction and renovation. It is believed that it can make outstanding contributions to the development of the local economy and industry, as well as the vital function of the local residents.
Keywords: Yancheng District; Tourism; Attractiveness Factor; Evaluation Grid Method (EGM)
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