臺灣博碩士論文加值系統

隨著人工智慧（AI）技術的快速發展，ChatGPT成為了人們關注的熱門領域之一。ChatGPT不僅可以應用於智能助手、客服機器人等領域，還能在教育、娛樂、醫療等領域提供智能服務和支持，帶來了創新的技術和互動體驗。本研究通過便利抽樣問卷調查法收集數據，總共回收問卷273份，其中無效問卷31份，有效問卷回收率為88.64%。並利用 SPSS統計套裝軟體進行分析，探討大眾對ChatGPT的資訊品質、確認程度、認知有用性、滿意度及持續使用意願之間的影響。
研究結果顯示，大眾對ChatGPT之「資訊品質」、「確認程度」、「認知有用性」、「滿意度」及「持續使用之意願」皆呈正向影響。如下所示:
1.「資訊品質」與「滿意度」之間呈正向影響。
2.「資訊品質」與「認知有用性」之間呈正向影響。
3.「確認程度」與「滿意度」之間呈正向影響。
4.「確認程度」與「認知有用性」之間呈正向影響。
5.「認知有用性」與「滿意度」之間呈正向影響。
6.「認知有用性」與「持續使用之意願」之間呈正向影響。
7.「滿意度」與「持續使用之意願」之間呈正向影響。
根據上述的研究結果，提出結論與建議供ChatGPT經營決策之參考。

As artificial intelligence (AI) technology rapidly advances, ChatGPT has become a popular area of interest. ChatGPT is not only applicable in the fields of intelligent assistants and customer service robots but also provides intelligent services and support in education, entertainment, and healthcare, while offering innovative technologies and interactive experiences. This study collected data through a convenience sampling survey method, with a total of 273 questionnaires returned. Among them, 31 were invalid, resulting in an effective questionnaire recovery rate of 88.64%. The data were analyzed using SPSS statistical software to explore the impact of information quality, confirmation level, perceived usefulness, satisfaction, and continued usage intention of ChatGPT among the general public.
The research results show that the public's perceptions of ChatGPT’s "Information Quality," "Confirmation Degree," "Perceived Usefulness," "Satisfaction," and "Intention for Continued Use" all have positive impacts. As follows:
1."Information Quality" positively impacts "Satisfaction."
2."Information Quality" positively impacts "Perceived Usefulness."
3."Confirmation Degree" positively impacts "Satisfaction."
4."Confirmation Degree" positively impacts "Perceived Usefulness."
5."Perceived Usefulness" positively impacts "Satisfaction."
6."Perceived Usefulness" positively impacts "Intention for Continued Use."
7."Satisfaction" positively impacts "Intention for Continued Use."
Based on the above research results, conclusions and recommendations are proposed as references for ChatGPT business decision-making.

摘要............i
Abstract............ii
誌謝............iii
目錄............iv
表目錄............vii
圖目錄............viii
第一章 緒論............1
1.1 研究背景與動機............1
1.2 研究目的............1
1.3 研究流程............1
第二章 文獻探討............3
2.1 人工智慧AI............3
2.1.1 人工智慧AI的發展............3
2.1.2 生成式AI............4
2.2 自然語言處理NLP............5
2.2.1 自然語言理解NLU............5
2.2.2 自然語言生成NLG............6
2.3 ChatGPT............7
2.3.1 認識Prompt............7
2.3.2 ChatGPT的應用............9
2.4 資訊系統接受後持續採用模式............11
2.4.1 期望確認理論............11
2.4.2 科技接受模型............11
2.4.3 資訊系統接受後持續採用模式............12
2.5 資訊系統成功模式............13
第三章 研究方法............15
3.1 研究架構............15
3.2 研究假設............15
3.2.1 資訊品質對滿意度之影響............15
3.2.2 資訊品質對認知有用性之影響............15
3.2.3 確認程度對滿意度之影響............16
3.2.4 確認程度對認知有用性之影響............16
3.2.5 認知有用性對滿意度之影響............16
3.2.6 認知有用性對持續使用之意願之影響............16
3.2.7 滿意度對持續使用之意願之影響 ............17
3.3 研究變數操作型定義............17
3.4 研究對象與問卷設計............18
3.4.1 研究對象............18
3.4.2 問卷設計與量測方式............18
3.5 資料蒐集與問卷回收............19
3.6 資料分析方法............20
3.7 前測分析............20
3.7.1 項目分析............21
3.7.2 因素分析............22
3.7.3 信度分析............23
第四章 資料分析............25
4.1 敘述性統計分析............25
4.1.1 年齡............25
4.1.2 性別............25
4.1.3 教育程度............26
4.1.4 使用ChatGPT的頻率............26
4.1.5 各變項平均數與標準差............27
4.2 相關分析............28
4.3 迴歸分析............29
4.3.1 資訊品質對滿意度的影響............29
4.3.2 資訊品質對認知有用性的影響............29
4.3.3 確認程度對滿意度的影響............30
4.3.4 確認程度對認知有用性的影響............30
4.3.5 認知有用性對滿意度的影響............31
4.3.6 認知有用性對持續使用意願的影響............31
4.3.7 滿意度對持續使用意願的影響............32
4.4 研究假說之驗證............32
第五章 結論與建議............34
5.1 研究結論............34
5.2 建議............34
5.3 研究限制............35
5.4 未來方向............35
參考文獻............36
附錄............40
Extended Abstract............43

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