臺灣博碩士論文加值系統

台灣是非 OIC（伊斯蘭合作組織）國家穆斯林旅遊的第三大熱門目的地，旅遊企業必須了解清真食品對穆斯林遊客需求的重要性。本研究的目的是利用計劃行為理論（TPB）找出影響台灣國際穆斯林學生選擇清真食品的因素。本研究採用了目的抽樣和混合方法。數據收集是通過使用來自居住在台灣 4 個不同城市的 384 名國際穆斯林學生的在線問卷來完成的：雲林縣、嘉義市、台中市和高雄市。採用SPSS 26. 0軟件進行數據分析。研究結果表明，清真食品的供應對於台灣的國際穆斯林學生來說非常重要。本研究亦證明，台灣穆斯林留學生對清真食品的選擇與四個變量（態度、感知行為控制、主觀規範和宗教信仰）有很強的相關性。研究期間取得的成果將支持台灣旅遊業在那些很難找到清真食品的地區為穆斯林遊客提供清真食品。結果還可能會提高企業界對與台灣穆斯林國際學生髮展積極關係對於旅遊業更令人鼓舞的未來的重要性的認識。

Taiwan is third most popular place for Muslims from non-OIC (Organization of Islamic Cooperation) countries to travel and tourism businesses must understand the significance of Halal food for the needs of Muslim tourists. This study aim is to find those factors which influence international Muslim students in Taiwan in choosing Halal food by using the Theory of Planned Behavior (TPB). Purposive sampling and a mixed-method approach were used for this study. Data collection is done by using online questionnaires from 384 international Muslim students residing in 4 distinct cities in Taiwan: Yunlin County, Chiayi City, Taichung City, and Kaohsiung City. SPSS 26.0 software has been used for data analysis. The findings of the study show that availability of Halal food is very important for international Muslim students in Taiwan. This study also proved that there is a strong correlation between the choice of Halal food for Muslim international students in Taiwan and the four variables (Attitude, perceived behavior control, and subjective norm and Religiosity). The results achieved during the study will support Taiwan tourism industries to provide Halal food for Muslim tourists in those areas where finding Halal food is very difficult. The results might also raise awareness among corporate sectors about the importance of development positive relationships with Muslim international students in Taiwan for a more encouraging future in the tourism industry.

摘要.....i
Abstract.....ii
Acknowledgements.....iv
Table of Contents.....v
List of Tables.....vii
List of Figures.....viii
CHAPTER 1 Introduction.....1
1.1. Research background.....1
1.2 Halal Certification and logo.....5
1.3 Halal food healthy nutrition and hygiene.....6
1.4 Halal food availability at destination.....9
1.5 Purpose of Study.....10
1.6 Research structure.....11
CHAPTER 2 Literature Review.....12
2.1 Halal food in Taiwan.....12
2.2 Theoretical Framework: TPB.....13
2.3 Attitude: Attitude of Muslim international students towards Halal food.....14
2.4 Subjective Norms: Subjective Norms of Muslim international students for choosing Halal food.....15
2.5 Perceived behavioral control: Perceived behavioral control of Muslim international students for choosing Halal food.....16
2.6 Religiosity: International Muslim students’ religiosity can influence their intention for buying Halal food......17
2.7 Intention: Intention of Muslim international students for choosing Halal food.....18
2.8 Research Framework.....19
CHAPTER 3 Methods.....20
3.1. Study site.....20
3.2 Data collection.....21
3.2 Instrument.....22
3.3 Data analysis.....22
3.5 Qualitative Data analysis method.....23
3.6 Defining and naming themes.....25
CHAPTER 4 Results.....27
4.1 Demographic Information.....27
4.2 Reliability Test.....30
4.3 Correlation estimates.....35
4.4 Linear Regression.....36
4.5 Qualitative Data analysis.....38
4.6 Summary.....42
CHAPTER 5 Conclusion.....44
5.1 Main Findings.....44
5.2 Implications.....46
5.3 Limitations and Future Research.....46
References.....48
Appendix.....57
Extended Abstract.....63

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