論文旨在深入了解在台灣就讀的越南大學生的日常消費行為，並對其消費模式進行了全面的探討。並對龍華科技大學越南學生在住宿、交通、飲食、衣物、娛樂和教育等方面的消費行為進行細緻分析，本研究揭示了以下幾點重要發現：
一、消費行為的多樣性: 越南學生在台灣的消費行為展現出顯著的多樣性，這不僅體現在對住宿和飲食的選擇上，更在於他們如何平衡經濟與舒適度的需求。
二、文化差異的影響: 文化差異對越南學生的消費行為產生了深遠的影響。越南學生在衣物選擇上的文化差異體現在他們如何融合自身文化與台灣流行趨勢。他們在尋找能夠表達個人風格同時適應台灣氣候的服裝時，會選擇那些既有越南元素又不失時尚感的服飾。
三、經濟考量與消費決策: 經濟考量在越南學生的消費決策中起著關鍵作用。他們在日常消費中也展現出高度的價格敏感性，會利用各種折扣和優惠，以最大化預算的使用效率。
四、社交網絡的作用: 社交網絡對越南學生的消費選擇有著不可忽視的影響。這種社交網絡不僅提供了實用的消費建議，也是他們社交互動和文化交流的重要平台。
五、對服務的期望與需求: 越南學生對學校提供的服務有明確的期望。他們希望學校能夠提供更多符合其文化習慣的服務。
通過本研究，我們不僅對越南學生在台灣的消費行為有了更深入的了解，也為學校和社會提供了促進跨文化理解和學生融合的實際建議。這些建議的實施將有助於提升越南學生的生活質量，並為創造一個更加開放和包容的校園環境做出貢獻。

The paper aims to deeply understand the daily consumption behavior of Vietnamese college students studying in Taiwan and comprehensively discuss their consumption patterns. And make a detailed analysis of the consumption behavior of Vietnamese students of Longhua University of Science and Technology in terms of accommodation, transportation, diet, clothing, entertainment and education. This study reveals the following important findings:
1. Diversity of consumption behavior: The consumption behavior of Vietnamese students in Taiwan shows significant diversity, which is not only reflected in the choice of accommodation and food, but also in how they balance the needs of economy and comfort.
2. The impact of cultural differences:Cultural differences have a profound impact on the consumer behavior of Vietnamese students. Cultural differences in Vietnamese students' clothing choices are reflected in how they integrate their own culture with Taiwanese fashion trends. When they are looking for clothing that expresses their personal style while adapting to Taiwan's climate, they choose clothing that has Vietnamese elements without sacrificing fashion.
3. Economic considerations and consumption decisions:Economic considerations play a key role in Vietnamese students’ consumption decisions. They also show a high degree of price sensitivity in their daily consumption and will take advantage of various discounts and offers to maximize the efficiency of budget use.
4. The role of social networks: Social networks have a significant impact on Vietnamese students’ consumption choices. This social network not only provides practical consumer advice, but is also an important platform for their social interaction and cultural exchange.
5. Expectations and demands for services: Vietnamese students have clear expectations for the services provided by the school. They hope that schools can provide more services that are consistent with their cultural habits.
Through this study, we not only have a deeper understanding of the consumption behavior of Vietnamese students in Taiwan, but also provide practical suggestions for schools and society to promote cross-cultural understanding and student integration. The implementation of these suggestions will help improve the quality of life of Vietnamese students and contribute to creating a more open and inclusive campus environment.

摘要 i
ABSTRACT ii
誌謝 iv
目錄 v
圖目錄 vii
1. 緒論 1
1.1 背景與動機 1
1.1.1 背景 1
1.1.2 動機 1
1.2 研究問題與目的 2
1.2.1 研究問題 2
1.2.2 研究目的 3
1.3 研究方法與研究架構 3
1.3.1 研究方法 3
1.3.2 研究架構與流程 4
2. 越南大學生在台消費行為之文獻探討 7
2.1 越南在台大學生飲食之探討 7
2.2 越南在台大學生穿衣之探討 10
2.3 越南在台大學生住宿之探討 12
2.4 越南在台大學生交通之探討 15
2.5 越南在台大學生娛樂之探討 17
2.6 越南在台大學生教育之探討 20
2.7 小結 22
3. 個案研究 25
3.1 個案介紹研究方法 25
3.1.1 龍華科技大學越南學生現狀介紹 25
3.1.2 問卷設計 25
3.2 個案問卷內容分析 26
4. 結論與建議 62
4.1 結論 62
4.2 建議 63
參考文獻 67
附錄一 研究問卷 69

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