中文部分
王伶心（2016）轉換意圖、轉換成本與服務創新 對顧客滿意度與忠誠度之探討以合作金庫行動銀行為例，碩士論文，行銷與物流研究所，明道大學。林南宏、何幸庭（2009），顧客價值與顧客關係管理績效之研究：來自台灣銀行業的顧客觀點，Journal of Customer Satisfaction, 5（2）, 1-36.
林育亘（2017）服務品質、知覺價值、顧客滿意度與顧客忠誠度關係之研究以美甲業為例，碩士論文，企業管理學系研究所，南華大學。李澤源 （2006）服務品質、供貨條件、人際關係對轉換成本的影響-以瓦斯分裝場與瓦斯行之間關係為例，碩士論文，行銷與流通管理研究所，國立高雄第一科技大學。余依咿（2012）銀行服務品質、顧客知覺價值對顧客忠誠度影響之研究-以消費金融為例，碩士論文，財務金融系研究所，正修科技大學。吳萬益（2005），企業研究方法，台北 : 華泰書局。
黃柏彰（2003）廠商行銷方案對顧客滿意度、知覺價值、忠誠度影響之研究-以行動通訊產業為例，碩士論文，交通管理科學研究所，成功大學。黃麗美（2010）服務品質、推廣策略、知覺價值、顧客信任與顧客滿意的關係—以臺北縣政府稅捐稽徵處納稅義務人為例，碩士論文，管理科學研究所，真理大學。黃珮茹（2016）探討服務品質、知覺價值、滿意度與忠誠度之關聯-以近視雷射手術為例，碩士論文，健康政策與管理研究所，國立台灣大學。黃盈洲（2016）服務品質、知覺價值與顧客滿意度關係之研究—以中華郵政自動櫃員機為例，論文，經營管理研究所，崇右技術學院。
黃秋霞（2016）服務品質、品牌形象、知覺價值與顧客滿意度關係之研究－以中華郵政公司高雄地區郵局的顧客為例，碩士論文，企業管理研究所，國立高雄應用科技大學。邱富煌（2013）企業對往來銀行之知覺價值對轉換成本的直接與間接效果以關係品質為中介變數，碩士論文，企業管理系研究所，國立高雄應用科技大學。胡凱傑、任維廉（2007）。以知覺價值理論為基礎建構客運乘客搭乘意願模式-以長途客運與市區公車知實證。運籌研究期刊，6（1），19-39。
張雅蓉（2002）顧客知覺價值與忠誠度之研究，碩士論文，企業管理所，國立臺灣科技大學。袁嘉涓 （2016）性別對於線上服飾網站之忠誠度探討-滿意度及轉換成本為中介，碩士論文，企業管理研究所，國立中央大學。陳彥君 （2010）服務品質、轉換成本、顧客知識與顧客忠誠度的關聯性研究，碩士論文，企業管理學系研究所，國立臺北大學。陳維菁（2014）民宿服務品質、知覺價值、顧客滿意度與顧客忠誠度關係之研究-轉換成本的干擾效果，碩士論文，企業管理學系，國立成功大學。陳雅蘋（2016）探討「知覺價值」與「涉入」對於顧客忠誠度行為的影響以宜蘭縣蘭陽博物館為例，碩士論文，行銷與流通管理研究所，醒吾科技大學。劉姿廷（2009）景觀咖啡廳意象、知覺價值與忠誠度—轉換成本的干擾效果，碩士論文，旅遊事業管理研究所，南華大學。鄭紹夫（2011）網路購物市場轉換障礙對再購意圖之影響，碩士論文，流通
與行銷管理研究所，嶺東科技大學。
蕭文傑（2002），顧客價值與顧客忠誠度之關係研究：以 T 連鎖餐廳為例，碩士論文，行銷與流通管理研究所，國立高雄第一科技大學。賴盈存（2015）知覺價值、服務品質對顧客滿意度與顧客忠誠度影響之研究以好市多量販店為例，企業管理研究所，南華大學。
顧萱萱、陳怡如（2005）探討模組化系統性產品抵價促銷策略與消費者產品
置換決策:消費者知覺取向，台大管理論叢，第16卷第1期，133-154。
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