一、中文文獻
1.謝育秦(2019)。臉書好友分享的貼文讓我更熱心公益? — 涉入、關係連結強度與社會背書之探討。國立雲林科技大學企業管理學系碩士論文。2.葉昱呈(2011)探討網路口碑傳播與社會關係連結對於線上購物意願之影響。國立台灣大學資訊管理學系碩士論文。3.陳怡君(2016)部落格網路口碑影響因素之研究。國立中山大學企業管理學系碩士論文。4.陳禹辰、尚榮安、簡嘉信(2008)。網路消費者再購意圖之研究:轉換成本觀點之分析。電子商務學報,10(2),465-490。
5.尚育台 (2022)。飯店服務品質、品牌形象、顧客滿意度與再購意願之關聯性研究-以南科贊美酒店為例。遠東科技大學餐飲經營與安全管理碩士論文。6.陳昭華、陳汶樺 & 陳玟蓉 (2019)。行動商務消費者再購意願之實證研究。東海管理評論,21(1),37-69。
7.李維貞(2012)。社會網絡、社區意識與社區參與觀光發展之研究-以大甲溪流域社區為例。逢甲大學土木及水利工程博士學位學程。8.李國瑋(2014)。從實體銀行到網路銀行—關係慣性與滿意度的雙干擾效果。
電子商務學報, 16(1), 17-52.
9.洪世峰(2012)。大台南市量販店之服務品質、顧客滿意度與顧客忠誠度相關性之研究-以信任與關係慣性為干擾變數。南台科技大學企業管理系碩士論文。10.陶蓓麗、程瑞南(2006)。網路購物顧客價值對顧客關係品質的影響之實証研究。中山管理評論, 14(2), 517-549。
11.張桂禎(2014)。關係慣性與顧客忠誠之探討:以中華電信為例。東吳大學企業管理學系碩士論文。12.林佩蓉(2019)。保險經紀人的連結強度、顧客參與對再購意願的影響-以顧客滿意度為中介變數。國立高雄科技大學企業管理系碩士論文。二、英文文獻
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