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Most recently, the rapid growth of the internet drives booming trend in industry of the electronic commerce. Using a sample of the electronic commerce concept stocks listed on TWSE during the recent years (2016-2018), this paper examines the operating performance and stock returns, as well as the seasonal effect for the electronic commerce concept stocks. Results of our paper have two ways. First, we find that the operating performance and stock returns for the electronic commerce concept stocks in Taiwan have grown steadily in recent three years. Second, based upon the analysis of the seasonal effect, we find that the returns for the electronic commerce concept stocks exhibit the major breakthroughs in January, February, July, August, and December.
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