臺灣博碩士論文加值系統

現代的生活中科技產品已成為不可分離在我們生活中， Facebook是全球好幾十億人都必然有使用過的社群軟體，Facebook是網路社群平台，主要的創立初衷是讓用戶可以通過此社交平台，讓人們可以分享照片和視頻來與朋友、家人和同事保持聯繫。分享生活中的重要時刻及歲月成長經歷用戶可以通過標記朋友，在貼文中留言和聊天及通話等方式來互動。Facebook也結合全球資訊用戶，可透過Facebook來獲取全球資訊，個人可追蹤自已有感興趣的大眾傳播媒體機構、公眾人物和粉絲專頁及社會組織的事件並與其他網友討論相關時事議題，來了解最新的社會事件和全球社會趨勢。Facebook也相當注重使用者的隱私和安全意識保護在Facebook上的個人貼文、照片及影音。整體來說，Facebook 在人類生活中扮演著多種角色，不僅是一個社交平台，還是一個資訊和娛樂來源，以及商業和教育的工具之一。
因此本研究目的為以Facebook使用者為例探討創新擴散模式、科技接受模式與自我效能三者之間的關聯性。研究對象以有使用Facebook的使用者為施測對象，以問卷調查法作為資料收集，問卷發放703份，將回收的問卷資料整理後，有效問卷共計686份。透過SPSS 21.0統計軟體對樣本資料進行分析，分析方法預試問卷分析方法使用專家內容效度、項目分析、因素分析、信度分析，正式問卷分析則使用敘述性統計、信度分析、單因子變異數、獨立樣本T檢定、Pearson積差相關分析、迴歸分析。
研究結果如下:
1.Facebook使用者個人基本資料對創新擴散模式有顯著差異研究結果為部分成立。
2.Facebook使用者個人基本資料對科技接受模式有顯著差異研究結果為部分成立。
3.Facebook使用者個人基本資料對自我效能有顯著差異研究結果為部分成立。
4.創新擴散模式與科技接受模式間有顯著正向相關。
5.科技接受模式與自我效能間有顯著正向相關。
6.創新擴散模式與自我效能間有顯著正向相關。
7.創新擴散模式與科技接受模式對自我效能具有顯著預測力。

Over the past twenty years, Facebook has become a social networking platform used by billions of people worldwide, allowing users to share photos and videos to stay connected with friends, family, and colleagues. The purpose of this study is to investigate the relationship between Facebook users' perceptions of the innovative diffusion model, technology acceptance model, and self-efficacy in using the Facebook platform. The study surveyed Facebook users, collecting 686 valid responses, using a questionnaire as the data collection method. The data was analyzed using SPSS, with preliminary analysis including expert content validity, item analysis, factor analysis, and reliability analysis, and formal analysis including descriptive statistics, reliability analysis, one-way ANOVA, independent samples t-test, Pearson correlation analysis, and regression analysis.
The main findings of the study are as follows:
1. The basic personal information of Facebook users has significant differences in the innovation diffusion model. The research results are partially established.
2. There are significant differences in technology acceptance patterns among Facebook users’ personal profile. The research results are partially established.
3. There is a significant difference in the self-efficacy of Facebook users’ basic personal information. The research results are partially established.
4. There is a significant positive correlation between the innovation diffusion model and the technology acceptance model.
5. There is a significant positive correlation between technology acceptance mode and self-efficacy.
6. There is a significant positive correlation between innovation diffusion model and self-efficacy.
7. Innovation diffusion model and technology acceptance model have significant predictive power on self-efficacy.

中文摘要 ............................................................... i
Abstract............................................................... ii
誌謝....................................................................iii
目錄....................................................................iv
表目錄.................................................................. vi
圖目錄.................................................................. viii
第一章 緒論............................................................. 1
1.1 研究背景與動機.......................................................1
1.2 研究目的.............................................................2
1.3 研究範圍與對象........................................................2
1.4 研究流程..............................................................2
第二章 文獻探討............................................................4
2.1 創新擴散模式...........................................................4
2.1.1 創新擴散模型階段......................................................5
2.1.2 創新採用者人格特質....................................................5
2.2 科技接受模式..........................................................6
2.3 自我效能..............................................................8
第三章 研究方法..............................................................9
3.1 研究架構...............................................................9
3.2 研究假設...............................................................9
3.3 研究對象與測量工具......................................................11
3.3.1 研究對象...............................................................11
3.3.2 測量工具...............................................................11
3.4 專家效度...............................................................16
3.4.1 預試問卷...............................................................17
3.4.2 項目分析...............................................................17
3.4.3 因素分析...............................................................22
3.4.3.1 創新擴散模式量表之因素分析.............................................22
3.4.3.2 科技接受模式量表之因素分析.............................................24
3.4.3.3 自我效能量表之因素分析.................................................26
3.4.4 信度分析..............................................................28
3.5 資料分析方法..........................................................28
第四章 資料分析與結果.........................................................29
4.1 樣本特性蒐集與方法.......................................................29
4.2 敘述性統計分析...........................................................29
4.3 敘述性統計與信度分析.....................................................31
4.3.1 創新擴散模式敘述統計與信度分析............................................31
4.3.2 科技接受模式敘述統計與信度分析............................................33
4.3.3 自我效能敘述統計與信度分析................................................35
4.4 單因子變異數分析.........................................................36
4.4.1 創新擴散模式差異分析.....................................................36
4.4.2 科技接受模式差異分析.....................................................46
4.4.3 自我效能差異分析.........................................................57
4.5 相關分析................................................................62
4.6 迴歸分析................................................................64
第五章 結論與建議..............................................................65
5.1 研究結果...............................................................65
5.2 研究限制與研究建議......................................................67
5.2.1 實務上建議.............................................................68
5.2.2 未來研究建議...........................................................68
參考文獻 中文部分..............................................................69
參考文獻 英文部分..............................................................70
附錄一 專家效度問卷..........................................................73
附錄二 專家效度審查意見整理...................................................83
附錄三 預試問卷..............................................................89
附錄四 正式問卷..............................................................95
Extended Abstract............................................................101

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