中文部分
1.丁志成，（民91）。線上和電腦遊戲玩家參與行為之探討，行銷與流通管理所碩士論文，國立高雄第一科技大學，高雄市。2.王慧群，（民91）。由顧客轉換行為探討服務公司之顧客組成－以ISP公司為例。資訊管理研究所論文，國立中央大學，中壢市。3.李恩東，（民87）。國內外網路遊戲型態與相關服務探討。教學科技與媒體，37，41-54。4.林生傳，（民85）。教育心理學，台北市：五南出版社。
5.張淑芬，（民83）。電腦遊戲軟體消費者行為之研究－以台北地區大專生為例。企業管理研究所碩士論文，國立中央大學，中壢市。6.陳慶峰，（民90）。從心流(flow)理論探討線上遊戲參與者之網路使用行為。資訊管理學系碩士班論文，南華大學，嘉義縣。7.陳怡安，（民91a）。線上自我與角色扮演。南華大學社會所電子期刊。
8.陳怡安，（民91b）。線上遊戲之魅力。資訊社會研究。3，183-213。9.張意珮，（民91）。線上遊戲使用者轉換因素之研究。資訊管理學系碩士班論文，私立元智大學，中壢市。10.許熾榮、楊景棠，（民86）。「電視、電腦遊戲產品專題研究」。經濟部產業技術資訊服務推廣計畫，工研院電通所ITIS計畫。
11.黃瓊慧，（民89）。從沈浸(flow)理論探討台灣大專學生之網路使用行為。傳播所論文，國立交通大學，新竹市。12.傻呼嚕同盟，（民91）。線上遊戲：漫談線上遊戲獨特迷人的世界。台北市：藍鯨出版，城邦文化發行。
13.傅鏡暉，（民92）。線上遊戲產業Happy書：帶領你深入瞭解On-l-Line Game產業。台北市：遠流。
14.傅鏡暉，（民93）。數位內容：虛擬與真實交界的產業。台北市：典藏。
15.楊鎮豪，（民87）。個人電腦遊戲軟體消費者購買涉入與消費行為之研究。管理科學研究所碩士論文，國立交通大學，新竹市。16.董家豪，（民90）。網路使用者參與網路遊戲行為之研究。資訊管理學系碩士班論文，南華大學，嘉義縣。17.蘇芬媛，(民85)。網路虛擬社區的形成：MUD 之初探性研究。傳播研究所碩士論文，國立交通大學，新竹市。
英文部分
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9.Csikszentmihalyi, M. & LeFevre, J. (1989). Optimal experience in work and leisure. Journal of Personality and Social Psychology, 56(5), 815-822.
10.Csikszentmihalyi, M. (1988). Introduction to part IV. In M. Csikszentmihalyi, & I. S. Csikszentmihalyi (Eds.), Optimal experience:Psychological studies of flow in consciousness. New York: Cambridge University Press.
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12.Churchill, G. A. Jr.,（1995）, Marketing Research: Methodological Foundations, 6th ed., New York: The Dryden Press.
13.Engel James F., Blackwell. Roger D., and Miniard, Paul W, (1995), Consumer Behavior, 7th edition, the Dryden Press.
14.Fornell, Claes, (1992), A National Customer Satisfaction Barometer: The Swedish Experience, Journal of Marketing, 56.
15.Ghani, A. J., & Deshpande, P. S. (1994). Task characteristics and the experience of optimal flow in human-computer interaction. The Journal of Psychology, 128(4), 381-391.
16.Ganesh, Jaishankar, Mark J. Arnold and Kristy E. Reynolds, (2000), Understanding the Customer Base of Service Provider: An Examination of the Differences Between Swtichers and Stayers, Journal of Markering, p65-87.
17.Hoffman, L. D., & Novak, P. T. (1996). Marketing in hypermedia computer-mediated environments conceptual foundations. Journal of Marketing, 60(July), 50-68.
18.Holbrook, M.B. and K.P. Corfman (1984), Quality and Value in theConsumption Experience: Phaedrus Rides Again, in Perceived Quality, J. Jacoby and J. Olson, eds. Lexington, MA: Lexington Books, pp.31-58.
19.Hoffman, L. D., Kalsbeek, D. W., & Novak, P. T. (1996). Internet and web use in theU.S. Communications of The ACM, 39(12), 36-46.
20.Inman, Jeffrey J., James S. Dyer and Jianmin Jia, (1997), A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation, Marketing Science, Vol. 16, No. 2, p97-111.
21.Jodness, D., Pitegoff, B. E., & Sautter, E. T., (1993), From customer to competitor: Consumer cooption in the service sector. Journal of Service Marketing, 7(3), 18-25.
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網路部分
1.遊戲基地：http://www.gamebase.com.tw
2.巴哈姆特站：telnet://bahamut.twbbs.org
3.資策會資訊資料服務中心：http://www.cisc.iii.org.tw
4.資策會市場情報中心：http://mic.iii.org.tw