臺灣博碩士論文加值系統

一般廣泛“桌遊”的定義，包含撲克牌、跳棋、象棋、大富翁、麻將與西洋棋等等遊戲。然而，網路普及以及科技進步，在面對3C產品的衝擊之下，“桌遊”如何能夠在遊戲市場上生存，是引起本研究探討的動機所在?本研究主要在探討桌遊所帶來的效益，以及探討桌遊產業的關鍵成功因素。而研究對象則以雲林縣地區的桌遊店的消費群為主。本研究利用擬定好的「半結構式」訪談大綱，此種半結構式訪談的優點在於能讓受訪者自由的表達自已的想法與觀點，但又不至於讓受訪者太過無拘束的情況下提出許多與研究無相關的看法。再以KJ法將蒐集的資料作編碼與分類，進而以歸納合併找出桌遊產業之所以能夠存在之關鍵成功因素。
研究結果顯示大多數的受訪者認為，桌遊內容豐富、店內軟硬體設備佳、認識朋友與聚會好場所以及玩遊戲同時能顧到肚子為主要關鍵成功因素。其中，遊戲內容豐富方面，大多數認為多樣化能帶來不同的樂趣。店內軟硬體設備方面，大多數受訪者環境舒適而放鬆同時能玩遊戲。再者，認識朋友兼聚會好地方方面，大多數受訪者認為能與朋友歡樂跟互動性，以及與朋友間面對面聚會休閒的好地方。最後，在玩遊戲時能顧肚子方面，桌遊店內同時提供熱食且價格合理，能夠不用為吃飯而傷腦筋。

Generally, the definition of "board games" includes poker, Chinese checkers, Chinese chess, monopoly, mahjong and chess. However, under the impact of 3C products, the popularity of the Internet and the advancement of science and technology, how can the "tabletop game" survive in the game market is the motivation that caused this study to explore? This study mainly discusses And the key success factors of the board game industry. The research object is mainly the consumer group of board game shops in Yunlin County. This study uses a well-developed "semi-structured" interview outline. The advantage of this kind of semi-structured interview is that it allows the interviewees to express their ideas and opinions freely, but does not make the interviewees too unrestrained. In the circumstances, many opinions that are not relevant to the research are put forward. Then use the KJ method to encode and classify the collected data, and then use induction to merge and find out the key success factors for the board game industry.
The results show that most respondents believe that board games are rich in content, have good hardware and software in the store, meet friends and parties, and play games while taking care of their stomachs as the key success factors. Among them, in terms of rich game content, most believe that diversity can bring different fun. In terms of hardware and software equipment in the store, most respondents were comfortable and relaxed while playing games. Furthermore, in terms of meeting friends and meeting places, most of the interviewees thought they could be fun and interactive with friends, and face to face with friends. Finally, when playing games, you can take care of your stomach. At the same time, the board game store provides hot food at reasonable prices, which can save you the trouble of eating.

中文摘要 .................................................................................................................................... i
英文摘要 .................................................................................................................................... ii
誌謝 ........................................................................................................................................... iv
目錄 ............................................................................................................................................ v
表目錄 ...................................................................................................................................... vii
圖目錄 ..................................................................................................................................... viii
第一章 緒論 ........................................................................................................................... 1
1.1 研究背景與動機 ........................................................................................................... 1
1.2 研究目的 ..................................................................................................................... 2
1.3 研究流程 ..................................................................................................................... 2
第二章 文獻探討 ................................................................................................................... 3
2.1 桌遊 ................................................................................................................................ 3
2.2 關鍵成功因素 ............................................................................................................... 6
2.3 KJ 法 .......................................................................................................................... 12
第三章 研究方法 ................................................................................................................... 14
3.1 資料蒐集方式與選取 ............................................................................................... 14
3.2 研究對象 ................................................................................................................... 14
3.3 訪談大綱 ................................................................................................................... 16
第四章 研究結果與分析 ..................................................................................................... 19
4.1 個案之關鍵成功因素： ............................................................................................. 19
4.2 現階段經營遭遇到的瓶頸與挑戰： ......................................................................... 25
第五章 結論與建議 ............................................................................................................. 34
5.1 研究結論 ................................................................................................................. 34
5.2 研究建議 ................................................................................................................. 35
參考文獻 ................................................................................................................................. 37
附錄一 逐字稿 ....................................................................................................................... 39
Extended Abstract ................................................................................................................... 59

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