臺灣博碩士論文加值系統

臺灣以扣件產業揚名全球，甚至有「螺絲王國」之盛名，但隨著經濟發展產業模式也隨之改變。經過與扣件產業廠商訪談發現扣件產業三種轉型模式，分別為產業間的策略聯盟，透過產業中各種不同類型之企業，形成產業策略聯盟，為顧客提供更好的服務；第二種轉型模式為中上游廠商工廠的轉型，在企業中新增設立貿易部門，為了拓增業務，不只為本身企業接單，更可以替其他企業服務；第三種轉型模式則為貿易商往上游發展新增工廠自行生產扣件，這樣的轉型為最容易成功之轉型模式。
因轉型為企業需要長時間的觀察與發展，才能夠了解企業策略實施之影響，並且在轉型的過程中，企業轉型的過程中會面臨的問題都需要深入探討，本研究利用以Osterwalder與Pigneur提出九項構成要素的商業模式圖為理論架構基礎，與扣件廠商深度訪談了解其企業轉型所需的關鍵成功因素，之後使用資料分析做為研究工具，探討三種扣件產業轉型模式。
透過資料分析進行轉型前與轉型後的商業模式圖比較中得出形成策略聯盟的企業以各成員間的產能、資源、技術互補作為關鍵資源；代工廠增設貿易部門以自身生產製造扣件技術作為優勢；貿易商新增代工廠重要目的在於強化顧客信任，再加上貿易專業人員對於市場整合及市場趨勢的優勢，提高企業競爭力。綜合以上三種轉型模式商業模式圖比較，企業在轉型時須注重企業關鍵資源的透析，了解本身關鍵資源，並能利用關鍵資源進行企業強化的功能，進而使企業長期處於競爭優勢。

Taiwan is famous for the fastener industry and even considered as “kingdom of screw fasteners’’. The use of fastener can be seen as an indicator of the level of national industrial development. However, the industrial model has been changing with the development of economic. Through interviewing the fastener industry manufacturers, we found three types of fastener enterprise transformation, including strategic alliances, the transformation of upstream industry, and the transformation of downstream industry. Strategic alliances between industries are the methods of establishing industrial strategic alliances through different types of businesses in the industry to provide better services to customers. The second type of transformation is to convert factories in the middle and upper levels of the company. The new department of trading is established in the enterprise. To expand the business, not only businesses can order merchandise but also they can serve other businesses. The third transformation type is letting traders develop new factories to self-produce screws and this is the most successful transformation model.
Carrying out transformation requires businesses to continuously observe and develop for a long time, thus, we are able to grasp the impact of implementing the businesses’ strategies. Besides, the problems encountered in the transformation process need to be deeply discussed further. In this study, we adopted the Business Model Canvas (BMC) as the foundation for analyzing. In addition, the method of in-depth interviews with fastener manufacturers was applied to find out the Key success factors (KSF) in enterprise transformation, then we used data analysis method to investigate three models of fastener enterprise transformation.
Comparing to the results of transformations, we found the most important resources of three models of fastener enterprise transformation. In the process of transforming, the business must pay attention to screening the main resources of the business, comprehending its main resources and use the main resources to enhance the functions of the business, which results in a long-term competitive advantage of the business in the developing process.

摘要...............................................i
Abstract..........................................ii
誌謝...............................................iv
目錄................................................v
表目錄..............................................vii
圖目錄..............................................viii
第一章 緒論........................................1
1.1研究背景.........................................1
1.2研究動機與目的....................................2
1.2.1 研究動機......................................2
1.2.2 研究目的......................................3
1.3 研究流程........................................3
第二章 文獻探討....................................4
2.1 臺灣扣件產業概況.................................4
2.1.1 螺絲扣件產品介紹...............................4
2.1.2 螺絲扣件產業上中下游結構........................4
2.1.3 螺絲扣件加工製程流程、技術......................5
2.1.4 螺絲扣件產業概況...............................6
2.2 企業轉型.........................................6
2.3 關鍵成功因素.....................................7
2.4 商業模式.........................................8
第三章 研究方法.....................................13
3.1 個案研究.........................................13
3.2 深度訪談.........................................15
3.3 研究工具.........................................17
3.4研究設計..........................................17
3.4.1 訪談對象.......................................17
3.4.2 訪談地點.......................................18
3.5資料分析..........................................18
第四章 研究結果.....................................20
4.1 扣件產業中形成策略聯盟............................20
4.2 代工廠往下游新增貿易部門..........................24
4.3 貿易商往上游設立代工廠............................28
4.4 小結............................................32
第五章 結論與建議...................................33
5.1 結論.............................................33
5.2 研究限制..........................................34
5.3 後續研究建議......................................34
參考文獻..............................................36
附錄-訪談摘要..........................................39
Extended Abstract.....................................53

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