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Abstract
With the economic development and income increase, the willingness of the people engaged in leisure increase. The number of tourists who go to Qing-jing farm is up to millions each year. In this study, we select the indigenous selling station of Renai Township as the caset, and then analyze the superiorities and inferiorities of the indigenous selling station. After that, we carry on PEST environmental analysis, SWOT analysis and business models.
The results show that the indigenous selling station owns nine strengths, eight weaknesses, six opportunities and four threats. According to the contents of the SWOT matrix, this study plans three strategies for the indigenous selling station. After that, we also add two groups of target customers, two value propositions, two kinds of customer relationships, two types of channels, two kinds of key partners, three key resources and four key activities to the existing business model. With the help of the adjustment and innovation, we hope to enhance the competitiveness of the indigenous selling station in order to facilitate the operation in the future.
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