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三、網路參考資料
楊伶雯(2014),iPhone 6 + 中階機熱銷 IDC:台灣Q3手機總量255萬支季增10%,2015年2月6日。取自http://news.cnyes.com/Content/20141127/20141127200044054164710.shtml
MBA智庫百科,產品進化策略,2015年2月6日。取自http://wiki.mbalib.com/zh-tw/%E4%BA%A7%E5%93%81%E8%BF%9B%E5%8C%96%E7%AD%96%E7%95%A5
Nic(2014),iPhone演進看蘋果策略-StockFeel,2015年2月6日。
取自http://www.stockfeel.com.tw/iphone%e6%bc%94%e9%80%b2%e7%9c%8b%e8%98%8b%e6%9e%9c%e7%ad%96%e7%95%a5/