一、中文部分
1.朱俐穎(2007)。「手感如何經濟-台灣創意市。集的消費、經營及其問題」。碩士論文,臺灣大學建築與城鄉研究所,台北。2.金玉梅、李仁芳、吳昭怡、陳俊良(2006)。手感經濟。台北:天下雜誌股份有限公司。
3.黃淑琴、賴志松(2008)。「手感產品之價值與利益評價力分析」。聯大學報,第五卷,第1期,第 159-179頁。4.祝鳳岡(1998),廣告策略之研討-系統建構觀點,廣告學研究,第十集,國立政治大學廣告系。5.陳正男、丁學勤(2001)。「融入技術服務、功能服務於顧客滿意度模式之研究」。交大管理學報,第21卷第2期,第113-146頁。6.呂玉華(1990)。「產品特質」、「資訊價值」與「企業行銷策略」關係之研究。碩士論文,國立政治大學企管研究所。台北。7.今川淳(1989)。「感性消費、理性消費─你是哪一種消費者?」,鄭美秀譯業強出版社。
8.湯重熹、曹瑞忻(1999)。「設計力就是競爭力-品設計理念與實務」,淑馨出版社。
9.黃俊霖 (2001),「產品設計、美感價值與消費者反應階層模式間關係之研究」。碩士論文,第一科技大學行銷與流通管理學研究所, 高雄。10.陳定國(1992)。「行銷管理導論」,五南圖書出版。
11.鄭兆龍(2000)。「消費價值與設計風格偏好性之研究-以家具為例」。碩士論文,大葉大學工業設計研究所,彰化。12.林素吟(2005)。產品保證與品牌知名度對顧客忠誠度的影響之研究,中華管理評論國際學報,第8卷,第1期,第1-19頁。13.宋伊可(2002)。「消費者對產品外觀價值感認知差異之研究-以行動電話為例」。碩士論文,國立台北科技大學創新設計研究所,台北。14.古庭諭、陳建宇(2007)。「網路商店與實體商店開店決策」。2007決策分析研討會,元智大學工業工程與管理學系,桃園。
15.秦兆瑋(2002),「製造來源國形象、消費者心理認知與知覺價格對消費者購買行為之影響─以兩岸都會區消費者為例」。碩士論文,長榮管理學院經營管理研究所,台南。16.張峻榮(2002)。「擔保可信度、保證明確度對產品保證效用與購買意願之影響—考慮產品類別及產品知識之干擾效果」。碩士論文,國立政治大學企業管理學系,台北。17.林連宗(2002)。「連鎖經營與影響顧客消費相關因素之調查研究」。碩士論文,大葉大學事業經營研究所,彰化。18.李振妮(1999)。「網路消費者購買決策行為之研究」。碩士論文,國立中山大學企業管理學系研究所碩士論文。高雄。19.鄭力嘉(1998)。「影響網路使用者採行線上購物因素之研究」。碩士論文,國立屏東大學資訊管理研究所,屏東。20.袁平成(1997),經營網路購物成功的法則,貿易週刊,1772期,第10-11頁。21.張紹勳(2001),企業對消費者電子商務之關係品質模式,廣告學研究,16集,第55-81頁。22.楊宙航(2002)。「產品品牌造形風格之識別研究-以行動電話為例」。碩士論文,銘傳大學設計管理研究所,台北。23.李奇勳(2001) 。「價格、保證及來源國形象對產品評價與購買意願的影響」。碩士論文,國立成功大學企業管理學系,台南。24.鄧振源、曾國雄 (1989)。「層級分析法(AHP)的內涵特性與應用(上)」。中國統計學報,第二十七卷,第六期,第5-22 頁。25.鄧振源、曾國雄 (1989)。「層級分析法(AHP)的內涵特性與應用(下)」。中國統計學報,第二十七卷,第七期,第1-20 頁。二、英文部分
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