臺灣博碩士論文加值系統

休閒體驗會影響生活品質，也就是說，消費者透過休閒體驗，產
生認知效益或是休閒滿意度，進而提升生活滿意度。休閒體驗除了休
閒前的準備以及休閒中的體驗之外，休閒之後的分享與心得整理，也
會影響生活品質。近年來因為經濟漸漸從快速成長轉而趨緩，網路及
電子產品的成熟，促成了宅經濟的興起，旅遊及分享的型態漸漸轉
變。在宅經濟的影響之下旅遊之配比及型態亦將漸漸轉向電子化，例
如事先的涉入，從紙本雜誌被網路搜尋取代，事後的回憶及分享從紙
本相本被光碟儲存及網路硬碟取代，因此休閒後行為對整個主觀生活
品質的影響便值得討論。
本研究探討休閒體驗與休閒後行為對主觀生活品質影響，並以休
閒動機及休閒涉入為干擾變數。本研究針對曾經從事休閒活動之民眾
進行調查，問卷共計回收259份。資料分析的結果得知，休閒體驗影
響休閒後行為，休閒後行為正向影響主觀生活品質，而休閒動機及休
閒涉入對於休閒體驗及休閒後行為之關係沒有干擾效果。本研究針對
上述結論進行管理意涵之討論，同時對於休閒業者如何與消費者互
動，以提升休閒品質，提出具體的建議。

Leisure experience is an important factor of life quality. During the
leisure experience, consumers will perceive some benefits and
satisfaction, and the life quality will be improved. The processes of
leisure experience include pre-leisure, in-leisure, and after-leisure stages.
The activities of after-leisure stages include sharing and memorizing,
which will contribute to consumers’ life quality. Recently, the rapid
economic growth has slowed down gradually. The development of
Internet and electronic products activate the so-called Otaku Economy
which has already led to the transformed styles of traveling and sharing
information by degrees. Meanwhile, with the influence of Otaku
Economy, the distribution ratio and styles tend to use more electronic
operations. For instant, the prior involvement has replaced by Internet
searching engine form the newspaper and magazines. In addition, the
after-leisure sharing of memory is not preserved in photo albums, but in
the Internet hard-disk. As a result, the effect of after-leisure activities on
the subjective life quality is worthy to investigate.
This research aims to investigate the relationships among the leisure
experience, after-leisure behaviors and the subjective life quality. We also
consider the leisure motivation and leisure involvement as the moderating
variables. The questionnaires have been sent to people who have
participated on the leisure activities and the total numbers of effective
responses are 259. Based on the data analysis, we conclude that the
after-leisure behaviors do affect the subjective living quality positively.
Moreover, the leisure motivation and leisure involvement do not have any
moderating effects. According to above conclusion, the managerial
implications are discussed, and useful suggestions concerning consumer
interaction are also provided.

目錄
摘要............................................................................................................. I
Abstract ......................................................................................................II
致謝...........................................................................................................III
目錄.......................................................................................................... IV
表目錄...................................................................................................... VI
圖目錄.....................................................................................................VII
第壹章 緒論...............................................................................................1
第一節 研究背景................................................................................1
第二節 研究動機與目的....................................................................2
第三節 研究流程................................................................................2
第貳章 文獻回顧......................................................................................5
第一節 休閒動機................................................................................5
第二節 休閒體驗..............................................................................13
第三節 休閒後行為..........................................................................17
第四節 休閒涉入(involvement).......................................................18
第五節 休閒滿意度與生活品質.....................................................21
第參章 研究方法....................................................................................27
第一節 研究架構..............................................................................27
第二節 研究假說..............................................................................28
第三節 變數的操作型定義與問卷設計.........................................31
第四節 研究對象..............................................................................36
第五節 資料分析方法......................................................................37
第肆章 研究結果與分析........................................................................40
第一節 正式問卷樣本結構分析.....................................................40
第三節 因素分析..............................................................................44
第四節 迴歸分析..............................................................................50
第伍章 結論與建議................................................................................54
一、結論............................................................................................54
二、建議............................................................................................54
三、後續研究建議............................................................................55
參考文獻............................................................................................55
附錄一：問卷...........................................................................................62


表目錄
表3-1 休閒遊憩動機各構面操作型定義之整理...................................31
表3-2 遊憩體驗各構面操作型定義之整理...........................................32
表3-3 持續涉入量表...............................................................................33
表3-4 休閒後行為量表...........................................................................34
表3-5 主觀生活品質構面操作型定義之整理.......................................35
表3-6 主觀生活品質構面之衡量問項...................................................35
表4-1 樣本結構屬性...............................................................................41
表4-2 正式量表之信度分析...................................................................43
表4-3 KMO 統計量值.............................................................................44
表4-4 休閒涉入之因素分析...................................................................45
表4-5 休閒動機因素分析.......................................................................46
表4-6 休閒體驗因素分析.......................................................................47
表4-7 休閒後行為因素分析...................................................................48
表4-8 主觀生活品質因素分析...............................................................49
表4-9 休閒體驗與休閒涉入對休閒後行動之多元階層迴歸分析.......51
表4-10 休閒體驗與休閒動機對休閒後行動之多元階層迴歸分析.....52
表4-11 休閒體驗與休閒動機對休閒後行動之簡單迴歸分析.............53


圖目錄
圖1-1 研究流程圖.....................................................................................4
圖3-1 本研究之研究架構.......................................................................28

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