中文文獻
孔方正、張超銘（2012）。消費者產品涉入、產品知識對購買意願之影響－以替代能源車為例。休閒與社會研究，5，37 -50。
王文妤（2003）。來源國效應、國族主義與產品知識差異對購買意願的影響之比較研究—以兩岸大學生評價行動電話為例（未出版之碩士論文）。朝陽科技大學，台中市。王思蒨（2006）。國民中學教師工作壓力、生涯承諾對工作滿意度之關聯性研究─以台北縣市為例（未出版之碩士論文）。銘傳大學，台北市。王蓉莉（2001）。消費者對組合產品的知覺評估— 以產品知識、產品涉入為調節變數（未出版之碩士論文）。義守大學，高雄市。古佳蓉（2009）。企業社會責任表現對消費者消費意向之影響（未出版之碩士論文）。國立中山大學，高雄市。吳明隆 (2011)。 SPSS統計應用學習實務:問卷分析與應用統計。新北市：易習。
吳明隆（2009）。結構方程模式：AMOS的操作與應用。台北：五南。
李新鄉（1993）。國小教師教育專業承諾及其相關因素之研究（未出版之博士論文）。國立政治大學，臺北市。周國銀、張少標（2002）。SA8000:2001社會責任國際標準實施指南。深圳市:海天出版社。
林文玲、傅鍾仁（2009）。企業社會責任之揭露對會計資訊價值攸關性－以台灣資訊電子業上市公司為例。商管科技季刊，12（2），209-229。
林陽助、李宜致、林吉祥、林婉婷（2009）。折扣幅度、促銷方式與品牌知名度對消費者品牌評價及購買意願之影響—以行動電話為例。東吳經濟商學學報，67，1-46。
林宜諄、高希均（2008）。企業社會責任入門手冊。台北市：天下遠見。
林南宏、王文正、邱聖媛、鍾怡君（2007）。產品知識及品牌形象對購買意願的影響－產品類別的干擾效果。行銷評論，4（4），481-504。林隆儀、鄭君豪（2005）。產品品質外在屬性訊號、產品知識與顧客滿意之整合分析－以台北市筆記型電腦消費者為例」。輔仁管理評論，12（1）。邱榮基、畢璐鑾（2005）。台灣地區馬拉松賽會服務品質與滿意度之研究。臺灣體育運動管理學報，6，1-20。張在山（1991）。非營利事業的策略性行銷。臺北市：授學。
張孝銘、邱姿菁（2011）。影響運動賽會觀光客運動觀光參與行為因素之研究-以金門國家公園馬拉松路跑賽為實證。休閒產業管理學刊，4（2），57-76。
張偉豪（2011）。論文寫作SEM不求人。台北市：鼎茂圖書公司。
梁瑞安（1996）。國民中小學教師生涯承諾及其相關因素之研究（未出版之博士論文）。國立高雄師範大學，高雄市。陳宜民、鍾道詮（2002），醫師的社會責任養成教育之我見，應用倫理研究通訊：21。陳薇先、邵于玲（2004）。2004 ING台北國際馬拉松參賽者涉入程度、滿意度及再參加意願之研究。北體學報，14，146-156。黃文星（2007）。企業贊助活動對企業品牌權益影響之研究－以兄弟象棒球隊為例。朝陽商管評論，6，25-46。黃正忠（2001）。企業社會責任-滿足變遷中的期望。臺北:社團法人中華民國企業永續發展協會。
黃怡翔（2008）。決戰CSR－改變世界的企業社會責任力，台北，鳴鳳國際智識。
黃芳銘（2004）。社會科學統計方法學：結構方程模式。台北：五南。
廖淑珍（2002）。教育改革中的教師生涯承諾之質化研究（未出版之碩士論文）。教育大學，屏東市。盧瑞山、陳弘慶（2004）。2004澎湖首屆世界華人馬拉松賽之服務品質實證研究。台灣體育運動管理學報，5，236-259。蕭文龍（2007）。多變量分析最佳入門實用書。台北市：碁峰。
蕭嘉惠（1995）。運動組織與企業組織經理人對贊助運動考量因素比較研究（未出版之博士論文）。國立臺灣師範大學體育，台北市。蕭嘉惠（2001）。運動賽會贊助管理個案研究--以中華汽車盃國際體操邀請賽為例（未出版之博士論文）。國立臺灣師範大學體育，台北市。顏君彰（2008）。2006年全國大專校院運動會現場觀眾對贊助企業團體認知效果、態度與購買意願之研究。嘉大體育，7，69-79。顏君彰、陳鎰明（2007）。運動贊助對企業組織發展之影響。休閒運動期刊，6，37-40。魏文欽、莊怡萱（2009）。企業社會責任、企業形象、消費者態度與行為意向關係之實證研究。International Journal of Lisrel,2（2），1-21。
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