臺灣博碩士論文加值系統

本研究旨在探討單一供應商及單一零售商之二階層虛擬電子市場通路及實體傳統市場通路，透過寄售契約與營收分享協調之利潤最佳決策。本研究設定製造商扮演通路之追隨者，決定生產數量及產品零售價格，並保有產品所有權；零售商扮演通路之領導者，提供營收分享合約，待零售商售出產品，部分營收歸屬零售商，其餘部分是歸屬於製造商。本文將寄售合約及營收分享協調機制運用於零售商為中心之B2B電子市場，零售商先決定加入電子市場進行交易，留在傳統實體市場之製造商，為了要能繼續和零售商交易，製造商也會進入電子市場。零售商為了要留住製造商繼續在電子市場交易，會提供製造商補貼。本研究最後進行數值分析，發現已協調之虛擬電子通路績效會優於已協調之實體傳統通路績效。

The purpose of this paper is to investigate two kinds of channel performance, including electronic markets and traditional markets, under consignment contract with revenue sharing. The manufacturer acting as a follower, chooses how many units of the product to produce and the retail price, and retains ownership of the goods. The retailer acting as a leader, offers the manufacturer a revenue sharing contract, which specifies the percentage allocation of sales revenue between herself and the manufacturer. For each item sold, the retailer deducts a percentage from the selling price and remits the balance to the manufacturer. This paper is coordinating the supply chain in buyer centric B2B electronic markets under consignment contract with revenue sharing. Because of the emergence of electronic markets, the retailer switches to electronic markets and stops buying goods from the manufacturer in traditional markets. After losing the retailer, the manufacturer has to decide to join electronic markets and to win the retailer’s order back. The retailer can pay the manufacturer a premium to induce manufacturer stay in the electronic markets. The numerical results show that the solution generated by the electronic markets outperforms that by the traditional markets in maximizing profits of channel, retailer and manufacturer.

中文摘要 I
英文摘要 II
誌謝 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 2
1.3 研究目的 3
1.4 研究架構 4
第二章 文獻探討 7
2.1 報童問題 7
2.2 營收管理 9
2.3 寄售契約與營收分享 11
2.4 上架費 13
2.5 電子市場 14
2.6 交易成本 15
第三章 通路模型 19
3.1 虛擬/實體集中式通路模型 22
3.2 分散式通路模型 25
3.2.1 實體傳統市場分散式已協調通路 25
3.2.2 虛擬電子市場分散式已協調通路 29
第四章 數值研究 35
4.1 數值分析 35
4.2 敏感度分析 36
4.2.1 、 範圍分析 37
4.2.2 對虛擬電子通路之影響 38
4.2.3 交易成本 及 對實體傳統通路模型之影響 40
4.2.4 對虛擬電子通路模型之影響 45
4.2.5 及 對利潤之敏感度分析 46
4.2.6 對利潤之敏感度分析 48
第五章 結論與未來研究方向 50
參考文獻 52
附錄 59
附錄A 59
附錄B 61
附錄C 64

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