一、中文部分
方慈霞(2011)。領導風格、工作動機對工作投入之影響-以組織公平為調節變項(未出版碩士論文)。國立中山大學人力資源管理研究所,高雄市。李文瑞、陳世傑、張瑞晃、廖豐斌(2011)。企業內部行銷機制對組織成員之組織承諾的影響-工作滿足中介效果之檢定。北商學報,19,1-20。
沈進成、楊琬琪、郭振生(2006)。內部行銷、組織承諾、工作滿意與學校效能影響關係之研究-以台南地區國民小學為例。人力資源管理學報,6(1),47-74。吳啟絹、廖述賢、胡大謙、羅文彬(2011)。組織承諾, 知識分享與組織公民行為關聯性之研究:台灣半導體產業為例。人力資源管理學報,11(1),77-101。何建文(2010)。國民小學教師心理契約對教學信念之影響-以領導者與部屬關係及組織公平為調節變項(未出版碩士論文)。國立台南大學教育經營與管理研究所,台南市。林佳錦(2011)。社會賦閒與團隊成員交換關係對心理契約滿足的影響:任務互依性與組織公平的調節效果(未出版碩士論文)。國立屏東商業技術學院經營管理研究所,屏東縣。林忠家(2005)。內部行銷知覺、工作滿足與服務導向組織公民行為關係之研究-以壽險業為例(未出版碩士論文)。真理大學管理科學研究所,新北市。施智婷、林鉦棽(2012)。領導成員交換關係、心理契約滿足與組織公民行為理論模型驗證:資源配置與社會資本觀點。管理學報,29(1),6-21。
張德儀、李欣怡(2008)。旅館業內部行銷對於服務導向組織公民行為之影響:以心理依附之觀點。觀光休閒學報,14(1),29-57。張基成、陳哲緯(2012)。企業應用線上社群推廣內部行銷對組織公民行為展現之影響-線上社群參與程度的調節作用。人力資源管理學報,12(3),23-50。
黃淑娟(2012)。教師組織承諾與教師組織公民行為關係之後設分析。學校行政,78,80-96。
曾信超、黃先鋒(2009)。內部行銷與組織效能之關連性-以組織承諾與工作滿意爲中介變項。商管科技季刊,10(2),291-326。邱鴻森(2009)。內部行銷應用於臺北市市民運動中心之經營管理。大專體育,104,59-67。
陳筱華、劉柏妤(2012)。內部行銷、組織承諾、工作投入及工作滿意對工作績效之影響-以台灣老人服務機構為例。行銷評論,9(3),277-301。
蔡明達(2010)。內部行銷與運動休閒服務業人力資源管理。大專體育,106,77-82。
蔡雅芳、吳世望、張肅婷(2008)。教學醫院內部行銷與組織承諾關係之探討。醫務管理期刊,9(3),188-204。廖婉鈞(2006)。內部行銷對組織公民行為的影響(未出版碩士論文)。國立成功大學企業管理研究所,台南市。廖述賢、張文榮、胡大謙(2010)。推廣教育之市場導向與組織績效關聯性研究:內部行銷與組織承諾之中介角色。人力資源管理學報,10(4),55-82。
樓永堅、方世榮(譯)(2006)。行銷管理學(原作者:Kotler, Philip and Keller, Kevin Lane),第十二版。台北:東華書局。(原著出版年:2005)
劉慶洲、黃建榮(2008)。流通產業內部行銷、關係品質與服務導向組織公民行為之關係。高應科大人文社會科學學報,5,183-207。謝庭華(2003)。組織公民行為與顧客滿意關係之研究。文大商管學報,8(1),79-89。羅煥鉅、陳端容(2008)。組織公平性認知與放射科醫師健康相關性之研究以付出回饋失衡與程序公平為例。中華放射線醫學雜誌,33(4),239-252。
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三、網路部分
守寍寍(2005)。星巴克靠服務員工壯大規模。商業週刊,928。取自
http://www.businessweekly.com.tw/KWebArticle.aspx?id=20949&pnumber=3
吳凱琳(2010)。如何留住好人才。Cheers雜誌。取自
http://www.cw.com.tw/article/article.action?id=5005385&page=8