全球化、數位化的來臨，對於傳統產業帶來相當大的衝擊，環境越來越多變，再加上各種的行動通訊設備，無線網路技術的進步，帶起許多行動的服務以及使用，使得早期的電子商務逐漸演變成行動商務(Mobile Commerce, MC)。而在行動商務文獻的引用常被用為評估學術研究成果的指標，其對學術界的重要性不言可喻。為了尋找更貼近研究的文獻，引用的作者以及期刊尤其重要，由於提供檢索的資料庫以及系統越來越多，要如何才能更快速更準確的找到與相關研究更貼近的文獻，也漸漸成為重要的研究之一。為了促進行動商務的發展在學術上以及實務上的研究更是日益增加，本研究著重在學術上並以WOS檢索與灰色理論探討行動商務相關文獻間的關聯性；除藉由文獻探討外，採用Web Of Science(WOS)資料庫檢索透過歸納整理後所得出的數據加以分析並利用灰色理論試圖找出文獻內最為重要的索引因子，以便後續研究做為參考。為達到研究目的，本研究第一部分利用WOS(web of science)文獻資料庫進行文獻搜尋並利用四個理論做為搜尋之關鍵字分別為行動商務(Mobile Commerce)、媒體豐富性(Media Richness)、沉浸理論(Flow Theory)以及科技接受模式(TAM)。第二部份則接續第一部分WOS檢索結果經過整理以及歸納套用至灰色系統理論(Grey System Theory)的灰關聯排序進行後續的分析以及整理。

The rise of globalization and digitalization has great impact on traditional industries. Increasingly changing environments, the progress of various mobile communication devices, and wireless internet technology, have led to the development of many mobile services and their use. As a result, early e-commerce has evolved into Mobile Commerce (MC). In addition, MC-related literature is frequently cited as an indicator for assessing research achievements, making their academic importance apparent. When seeking literature that closely reflects studies, cited authors and journals are particularly important. As there are increasing numbers of databases and systems that provide information searches, how to rapidly and accurately determine literature that closely reflects relevant studies has become a topical subject. There have been increasing academic and practical studies conducted in order to promote the development of MC. This study focuses on academic literature, and used the WOS index and gray theory to investigate the correlation among MC -related literature. Moreover, this study uses the Web of Science (WOS) database to analyze the data obtained after data collation, and applies the gray theory to try to determine the most important index factors in literature as reference for follow-up studies. To achieve the research purpose, Part 1 of this study uses the WOS database to find the literature, and uses four theories as keywords for search, including MC, media richness, flow theory, and technology acceptance model (TAM). Part 2 of this study continues with the WOS index search results of Part 1, and applies the collated data to the gray system theory for subsequent analysis and collation of the gray correlation order.

目錄
摘要 I
致謝 II
目錄 IIV
表目錄 VII
圖目錄 VIII
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機與目的 2
1.3 研究架構 3
第二章 文獻探討 5
2.1 行動商務(Mobile Commerce) 5
2.1.1 行動商務的背景 5
2.1.2行動商務服務 6
2.1.3 行動商務應用 7
2.1.4 行動商務定義 8
2.2 媒體豐富性理論(Media richness theory, MRT) 10
2.2.1媒體豐富性定義 10
2.3沉浸理論（Flow Theory） 12
2.3.1沉浸理論定義 12
2.4科技接受模式(Technology acceptance model, TAM) 13
2.4.1科技接受模式定義 13
2.4.2科技接受模式相關研究 14
2.5 Web Of Science資料庫檢索(WOS) 16
2.5.1用資訊系統與文獻被引用次數 16
2.5.2 Web of Science之收錄情況 17
2.6 灰色理論 19
2.6.1 灰色理論之起源與形成 19
2.6.2 灰色理論之概念 20
2.6.3 灰色理論之研究範疇 21
2.6.4 灰色理論之優劣 23
2.6.5 灰色理論之相關研究 24
第三章 研究方法 27
3.1 Web Of Science檢索 27
3.2 灰關連排序 29
第四章 資料分析與討論 33
4.1 Web Of Science檢索 33
4.1.1 研究設計與衡量 33
4.1.2 資料分析 34
4.1.3 結果 36
4.2灰關聯排序 36
4.2.1 研究設計與衡量 36
4.2.2資料分析 37
4.2.3結果 43
第五章 結論與建議 44
5.1研究結論 44
5.2後續研究之建議 45
參考文獻 46
附錄 50

表目錄
表4 1 作者被引用次數 34
表4-2 期刊被引用次數 35
表4 3文獻與文獻內文資料的原始資料表 38
表4 4 正規化後之數據 40
表4 5 灰關聯之差序列 42
表4 6 灰關聯係數灰 43
表4 7 灰關聯度與排序 44



圖目錄
圖 1 1 研究流程 4
圖 2-1科技接受模式(TAM) 14
圖 3 1 WOS資料庫介面 27
圖 3 2 WOS資料庫檢索結果 28

參考文獻
中文文獻
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3.林秀惠，從期刊文獻的引用分析學科領域的內涵與影響-以資訊科學為例，2007。
4.蔡明月，引文索引與引文分析之探討，2005。
5.石秋霞、黃鴻珠，學術論文被引用次數之分析研究-以 Science Citation Index Expanded 及 Scopus 為例，2006。
6.鄧聚龍，灰色系統理論與應用，高立出版，2000。
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網站及網路資料
1.WOS資料庫檢索http://apps.webofknowledge.com/UA_GeneralSearch_input.do?product=UA&;search_mode=GeneralSearch&;SID=V2JlaOP3O@D1AJDh8cN&;preferencesSaved=