第一部分 中文文獻
1.王正華、陳寬裕(2010)。論文統計分析實務SPSS與AMOS的應用。台北:五南。
2.江建良(1988)。情境因素與產品涉入對購買意願影響之研究。碩士論文。國立中山大學企業管理研究所,高雄。3.邱炯友(2000)。電子出版的歷史與未來。佛教圖書館館訊,23,16-17。4.范惟翔、莊立民、林忠勳(2006)。品牌聯想、知覺風險對企業主管購買意願之影響研究。經營管理論叢。2(2),21-37。5.時報資訊(2013)。智慧生活應用產業,產值2017年達1.3兆。2013年8月3日摘自https://tw.stock.yahoo.com/news_content/url/d/a/130803/3/3xkwy.html。
6.祝本堯(2014)。2013年數位出版概況。全國新書資訊月刊。182,44。7.國際數據資訊(2012)。國際大廠跨足亞洲電子書市場。2014年1月7日摘自http://www.fbblife.com.tw/other/Preview.aspx?ArticleID=1735。
8.許士軍(1987)。管理學,台北:東華書局。
9.許素梅(2012)。以科技接受模式探討電子書使用與需求之研究。碩士論文。國立台灣師範大學圖文傳播學系研究所,台北。10.陳玉婷、蔡立元(2009)。從科技接受模式觀點探討資訊科技融入學習。台南科大學報。28,217-236。
11.陳順宇(2005)。多變量分析(第四版)。台北:華泰。
12.黃羨文(1997)。紙本書與電子書之比較,台北市:漢美出版社。
13.楊世瑩(2006)。SPSS統計分析實務(初版)。台北:華泰。
14.資策會(2013)。我國網際網路用戶數調查,台北市。
15.趙怡傑(2010)。電子書產品採用意圖影響因素之研究。碩士論文。國立政治大學國際經營與貿易研究所,台北。16.魏文欽、侯耀庭(2008)。消費者產品涉入、知覺風險對有機蔬果購買意願之實證研究。International Journal of Lisrel。1(1),61-72。
第二部分 英文文獻
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9.Cuieford, J. P. (1965). Fundamental Statistics in Psychology and Education (4th ed.). New York: McGraw-Hill.
10.Davis, F. D. & Venkatesh, V. (1996). A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model: Three Experiments. International Journal of Human-Computer Studies, 45 (1), 19-45.
11.Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13 (3), 319-340.
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13.Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1984). Consumer Behavior (6th ed.). New York:The Dryden Press.
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15.Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
16.Greenwald, A. G. & Clark, L. (1984). Audience involvement in advertising:Four Levels. Journal of Consumer Research, 11, 221-240.
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20.Kerlinger, F. N. (1999). Foundations of Behavioral Research (2nd ed.). New Yourk:Holt, Rinehart and Winston.
21.Krugman, H. E. (1965). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29, 349-356.
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27.Sirohie, N., McLaughlin, E. W. & Wittink, D. R. (1998). A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74 (2), 223-245.
28.Taylor, M. B. (1981). Product Involvement and Brand Commitment. Journal of Advertising Research, 21, 51-56.
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30.Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12, 341-352.
31.Zaichkowsky, J. L. (1986). Conceptualizing Involvement. Journal of Advertising, 15 (2), 4-14.
32.Zaichkowsky, J. L. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23, 59-70.
33.Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2-22.