臺灣博碩士論文加值系統

This thesis examines the cultural values, where under globalization, how Facebook influenced the Change in National Culture. Edward Hall and Geert Hofstede’s national culture dimensions in this study. The author aims to know how users interact with friends from different cultures. Additionally in this research, Facebook user’s languages, animations, pictures and icons will analyzed.
This analysis is based on a content analysis and to discover the cultural differences under globalization on Facebook.
The results showed that there co-exists converging trends in Hall’s research for High and Low context cultures. These findings showed that usage of language and emoji changed in Hall’s research, while Individualist and Collectivist cultures corresponded to Hofstede’s research.

This thesis examines the cultural values, where under globalization, how Facebook influenced the Change in National Culture. Edward Hall and Geert Hofstede’s national culture dimensions in this study. The author aims to know how users interact with friends from different cultures. Additionally in this research, Facebook user’s languages, animations, pictures and icons will analyzed.
This analysis is based on a content analysis and to discover the cultural differences under globalization on Facebook.
The results showed that there co-exists converging trends in Hall’s research for High and Low context cultures. These findings showed that usage of language and emoji changed in Hall’s research, while Individualist and Collectivist cultures corresponded to Hofstede’s research.

ABSTACT I
ACKNOWLEDGEMENT II
TABLE OF CONTENT III
LIST OF TABLE V
LIST OF FIGURE VI

CHAPTER 1 : INTRODUCTION
1.1 Research Background 1
1.2 Research Objective and Significance 6
1.3 Research Procedures 7
CHAPTER 2 : LITERATURE REVIEW
2.1 The Integration of Social Network Sites 8
2.2 Dimensions of National Cultures 12
2.2.1 Dimensions of National Cultures - Edward Hall 12
2.2.2 Dimensions of National Cultures – Geert Hofstede 16
2.4 Dynamic, Multi-Level Model Culture 21
2.5 Related Works 24
2.6 Summary 26
CHAPTER 3 : METHODOLOGY
3.1 Content Analysis 27
3.2 Sampling and Data Collection 29
3.3 Characteristics on Facebook 30
3.4 Hypothesis 32
3.5 Research Limitations 34
CHAPTER 4 : RESULTS
4.1 Data Description for Low Context Cultures on Facebook 36
4.2 Data Description for High Context Cultures on Facebook 44
4.3 Data Description for Individualist Cultures on Facebook 52
4.4 Data Description for Collectivist Cultures on Facebook 58
4.5 Low Context versus High Context 65
4.6 Individualist versus Collectivist 67
4.7 Summary 69


CHAPTER 5 : CONCLUSION
5.1Research Conclusion 71
5.2 Implications 72
5.3Recommendation 73
TOC-Bibliography 74

Books

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Communication. Belmont, CA: Wadsworth, 1985.
Fred, Nichols Kerlinger, Foundation of Behavioral Research
New York:Holt,Rinehart Winston, 1986.
Hall, Edward, The Hidden Dimension, New York: Doublelady, 1966.
Hall, Edward, The Silent Language, New York: Doubleday, 1959.
Hofstede, Geert, Cultures and Organizations: Software of the Mind.
New York: McGrew Hill, 2010.
Kripprnforff, k., Content Analysis: An Introduction to Its Methodology, Beverly Hills,
CA: Sage, 2004.
Wimmer, Roger D., Joseph R. Dominick, Mass Media Research: An Introduction.
Australia Belmont, Calif.: Thomson/ Wadsworth, 2006.













Periodicals

Cho, Seong Eun., “A Cross-Cultural Comparison of Korean and American Social
Network Sites: Exploring Cultural Differences in Goals and Self-Disclosure
when Using SNSs.” Social Media Journal, (2013):1-25.
Gudykunst, W. B., Y. Matsumoto, S. Ting-Toomey, T. Nishida, K. Kim, and S.
Heyman, “Influence of Cultural Individualism- Collectivism, Self-construals,
and Individual Values on Communication Style across Cultures,” Human
communication Research 22 (1996) : 510-543
Weber, Robert Philip Basic Content Analysis, Newbury Park, CA:Sage, 1990.
Wurtz, Elizabeth, “A Cross-Cultural Analysis of Websites from High-Context
Cultures and Low-Context Culture”, Journal of Computer-Mediated
Communication, 11 (2005):1-24.
Xue Dou, M.A., “The Influence of Cultures on SNS Usage: Comparing Mixi in Japan
and Facebook in the U.S.”, Public Relations Journal Vol.5, No. 4 (2011): 1-24












Internet
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http://workawesome.com/communication/10-life-changing-benefits-of-the-intern et-age/ (assessed December 2, 2011).
Drori, Gili S., John W. Meyer, and Hokyu Hwang (eds.) “Globalization and
Organization: World Society and Organizational Change”
http://www.stanford.edu/~drori/publications.html (accessed December 10, 2011)

Geert Hofstede,” National culture dimensions,”
http://geert-hofstede.com/dimensions.html (accessed December 6, 2011).
Hofstede’s cultural dimensions “Understanding workplace values around the world”
http://www.mindtools.com/pages/article/newLDR_66.htm
(accessed December 20, 2011)
Hall’s cultural factors
http://changingminds.org/explanations/culture/hall_culture.htm
(accessed December 20,2011)
Hazel G Warlaumont , “Social networks and globalization: Facebook, YouTube and
the impact of online communities on France''s protectionist policies,”
http://www.palgrave-journals.com/fp/journal/v8/n2/full/fp20108a.html
(accessed December 10, 2011)
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http://publib.boulder.ibm.com/infocenter/ieduasst/stgv1r0/index.jsp?topic=/com.ibm.iea.cicsts/cicsts/4.1z/ProgrammingModel/Web20_overview/player.html
(accessed December 20, 2011)
Jeffrey Henning, “Web 1.0 versus Web 2.0”,
http://b;pg.vovici.com/blog/bid18085/Web-1.0-vs-Web-2-0
(accessed December 20, 2011)



Miriam Erez and Efrat Gati “A Dynamic, Multi-Level Model of Culture: From the
Micro Level of the Individual to the Macro Level of a Global Culture”
http://132.68.160.12/~merez/papers/change_paper_APIR.pdf
(accessed January 15, 2012)
Mqieffrey “High context versus Low context communication”
http://mqjeffrey.hubpages.com/hub/High-Context-vs-Low-Context-Communication (accessed December 30, 2011)
Rose India “The characteristics and design of web 2.0”
http://www.roseindia.net/Technology-revolution/web2.0/characteristics-design-web2.0.shtml (accessed December 20, 2011)
Simon Wright & Juraj Zdinak “New communication behaviors in a Web 2.0 world
http://next-generation-communications.tmcnet.com/topics/service-provider/articles/42493-new-communication-behaviors-a-web-20-world-focus.htm
(accessed December 5, 2011)
Steve.W.Raimo,”The Impact of Edward Hall on Cross-cultural leadership
communication,” Emerging leader
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http://www.everyday-wisdom.com/social-networking.html
(accessed December 5, 2011)
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software,” O’Reilly online http://oreilly.com/web2/archive/what-is-web-20.html (accessed December 5, 2011 )
Tim O’Reilly “What is web 2.0?”
http://www.oreilly.de/artikel/web20.html (accessed December 20, 2011)