臺灣博碩士論文加值系統

因地球暖化造成極端氣候、政府環保法規日趨嚴格以及消費者節能減碳意識提升，使企業必須正視綠色供應鏈之重要性。本研究旨在探討單一製造商與單一零售商兩階層通路結構中，在寄售合約下分析被動推行綠色產品供應鏈與積極推動綠色產品供應鏈之績效差異。本研究設定零售商扮演通路領導者，決定營收分享比例；製造商扮演追隨者，決定產品零售價格及生產數量。本研究結果發現，
供應鏈之產品環保設計水準會顯著影響通路之利潤。當積極推動綠色產品供應鏈之產品環保設計水準為被動推行綠色產品供應鏈之兩倍時，積極推動綠色產品供應鏈之利潤高於被動推行綠色產品供應鏈；當積極推動綠色產品供應鏈之產品環保設計水準為被動推行綠色產品供應鏈之四倍時，積極推動綠色產品供應鏈之利潤反會低於被動推行綠色產品供應鏈。同時，本研究也發現，當 A d 0.643 時，積極推動綠色產品供應鏈利潤高於被動推行綠色產品供應鏈；當? A d 0.643 時，積極推動綠色產品供應鏈利潤會低於被動推行綠色產品供應鏈。最後，本研究建議，當政府期望企業能更積極投入環保設計時，應提出適當的獎勵措施與懲罰條款，以激勵企業更積極投入設計環保產品。

The global warming caused by extreme weather, increasingly strict environmental regulations from government, and increased consumer awareness of energy conservation and carbon reduction, has forced enterprises to coordinate and
increase synergies throughout green supply chains. The purpose of this study is exploring the efficiency differences between the analysis of passive and active
promotion of green products in the two layer channel structure of a single manufacturer and single retailer. In this study, the retailer is the leader of a channel. It
determines the ratio of revenue sharing; the manufacturer is the follower that determines the price and quantity of products. This study found that in the supply
chain, profit is considerably affected by eco-friendly design level of products. In other words, when the active promotion of green products eco-friendly design level of
products is twice of passive promotion, the profits as a result of active promotion will be higher than passive promotion. However, passive promotions yield higher profits
when the level of active promotion reaches four times the level of passive promotion. When ?T A d 0.643, the profit of active promotion is higher than passive promotion
and the opposition when ? A d 0.643. Thus, the government should establish adequate reward and penalty measures while anticipating and encouraging businesses to contribute to environmentally friendly design of products.

中文摘要.......................................................................................................... I
英文摘要......................................................................................................... II
誌謝.................................................................................................................III
目錄................................................................................................................ IV
表目錄............................................................................................................ VI
圖目錄...........................................................................................................VII
第一章緒論.................................................................................................1
1.1 研究背景...........................................................................................1
1.2 研究動機...........................................................................................3
1.3 研究目的...........................................................................................6
1.4 研究架構...........................................................................................8
第二章文獻探討......................................................................................10
2.1 報童模式.........................................................................................10
2.2 寄售合約與營收分享.....................................................................11
2.3 綠色供應鏈管理.............................................................................12
2.3.1 供應鏈....................................................................................12
2.3.2 供應鏈管理............................................................................13
2.3.3 綠色供應鏈............................................................................14
2.3.4 綠色產品................................................................................16
2.3.5 綠色供應鏈管理....................................................................17
2.4 延伸生產者責任.............................................................................20
2.5 歐盟環保指令管制.........................................................................24
2.6 碳足跡.............................................................................................26
2.7 水足跡.............................................................................................31
第三章通路模型......................................................................................33
3.1 被動推行綠色產品供應鏈.............................................................36
3.2 積極推動綠色產品供應鏈.............................................................41
第四章數值研究......................................................................................47
4.1 數值分析.........................................................................................48
4.2 敏感度分析.....................................................................................49
4.2.1 a 、c 、? 及Ce 對通路利潤之影響......................................49
4.2.2 A h 、A u 、A d 及n A 對通路利潤之影響...................................51
第五章結論與未來研究方向...............................................................53
參考文獻........................................................................................................56
表目錄
表3-1 本研究模型之情境假設....................................................................34
表3-2 本研究之模型符號............................................................................34
表4-1 參數設定............................................................................................47
表4-2 被動與積極推動綠色產品供應鏈之製造商與零售商決策及利
潤比較( ? 0.2 P d 、? 0.4 A d ) ..............................................................48
表4-3 被動與積極推動綠色產品供應鏈之製造商與零售商決策及利
潤比較( ? 0.2 P d 、? 0.8 A d ) ..............................................................49
圖目錄
圖1-1 本研究架構之流程圖..........................................................................9
圖2-1 綠色供應鏈之架構圖........................................................................15
圖2-2 台灣碳標籤意涵說明圖....................................................................28
圖2-3 台灣產品碳足跡標示圖....................................................................28
圖2-4 碳中和示意圖....................................................................................30
圖2-5 碳足跡管理圖....................................................................................30
圖4-1 需求常數項( a )、每單位生產成本與零售處理成本( c )、零售
商成本佔每單位生產成本與零售處理成本比例(? )及資本支
出(Ce )對通路利潤之敏感度分析...................................................50
圖4-2 積極推動綠色產品供應鏈之調整成本( A h )、每單位回收處理
成本( A u )、參與產品環境友善化設計之水準( A d )及資本支出
佔營收比例( n A )對通路利潤之敏感度分析...................................52

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