臺灣博碩士論文加值系統

本研究探討在零售商為中心之企業對企業(business-to-business)電子交易市場與 傳統交易市場中，綠色商品再製造的合作策略(集中模式：新品與再製品皆由原 始設備製造商(original equipment manufacturer; OEM) 製作)與非合作策略(競爭 模式：新品由OEM 製作，再製品由第三方獨立生產商(third-party independent operator;IO)製作)分散式通路協調決策問題。我們在零售商為領導者、製造商為 追隨者，以及單期規劃與隨機需求的情境下，透過商品寄售合約協調機制，決定 綠色通路最佳訂價、批量和營收分享比率。根據本研究數值分析發現，在寄售合 約下，綠色再製造之競爭策略總通路利潤比合作策略高，並且在電子交易市場發展此策略會有更好績效。

This study examines the problem of optimal green channel decisions: price, quantity, and revenue-sharing allocation for new and remanufacturing goods with stochastic demand under cooperative and competitive settings in retailer-centric business-to-business electronic markets and traditional markets. A retailer, acting as a leader in the green channel, offers a manufacturer (original equipment manufacturer/ third-party independent operator) a consignment contract, which specifies the percentage allocation of sales revenue between her and the manufacturer. The manufacturer, acting as a follower in the green channel, retains ownership of the new and remanufacturing goods and decides the goods quantities and retail prices. The numerical results show that the solution generated by the competitive setting outperforms that by the cooperative setting in maximizing the channel profit under consignment contracts in electronic markets for remanufacturing goods.

摘要 I
Abstract II
誌謝 III
表目錄 VI
第一章 緒論 1
1.1 研究背景 1
1.2. 研究動機 4
1.3. 研究目的 5
1.4. 研究流程 7
第二章 文獻探討 1
2.1 供應鏈管理 1
2.2 綠色供應鏈管理 2
2.3 綠色製造/再製造 5
2.4 通路協調 8
2.5 供應商管理存貨與寄售合約 9
2.6 營收分享 12
2.7 報童問題 14
2.8 電子市場 16
2.9 交易成本 21
2.10 上架費 23
第三章 通路模型 26
3.1 競爭模式 28
3.1.1 傳統交易市場再製造商品之寄售通路 28
3.1.2 電子交易市集再製造商品寄售通路 32
3.2 合作模式 35
3.2.1 傳統交易市集再製造商品之寄售通路 35
3.2.2 電子交易市集之再製造商品寄售通路 38
第四章 數值研究 41
4.1 數值分析 42
4.2 敏感度分析 43
4.2.1 新品製造成本的敏感度分析 44
4.2.2 新品與再製品之間製造成本比率的敏感度分析 49
4.2.3 競爭與合作下的再製造產品製造成本比率的敏感度分析 54
4.2.4 產品替代性的敏感度分析 59
4.2.5 電子平台使用費比率的敏感度分析 64
4.2.6 製造商及零售商於傳統交易市場每單位交易成本的敏感度分析 67
4.2.7 零售商承擔之通路成本比例對各通路的影響 74
4.2.8 上架費對製造商利潤的影響 79
第五章 結論與未來研究方向 83
參考文獻 84
附錄 100
附錄A 100
附錄B 101
附錄C 102
附錄D 104

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