一、中文文獻
1.王崇昱(2010)。影響購買意願之因素探討-以服務涉入為干擾變數。碩士論文,國立高雄應用科技大學企業管理系。
2.白智文、許純碩、賴錦全(2012)。影響通路績效之通路策略因素探討-以台灣資訊產業個案分析為例。南開學報,第九卷第二期,頁29-頁39。3.池文海、張書豪、吳文龍(2009)。服務品質、顧客滿意度、轉換成本與顧客忠誠度之關聯性—以台鐵東部幹線為例。東吳經濟商學學報,六十七期,頁47-頁78。
4.吳淑敏、蔡俊男(2013)。網路購物信任與知覺價值對顧客滿意度之影響 -以大學生為例。中華管理評論,第十六卷第一期,頁41-頁62。5.林仁宗( 2000)。實體通路與虛擬通路競合關係與發展契機之研究—以網路購物市場發展為例。未出版碩士論文,國立臺灣大學商學研究所。6.林淑瓊、陳輝煌、陳海璆、林衛國(2014)。以經營銷售觀點探討配銷商與零售商之服務品質預期與感知對忠誠度的影響。商略學報,6卷1期,頁19-頁38。
7.林陽助、吳旻益(2005)。 服務失誤、服務補救與顧客滿意度關係之研究-以行動電話經銷商為例。東吳經濟商學學報,第五十一期,頁227-268。8.林隆儀、郭乃鼎(2008)。通路策略、服務品質與通路滿意及通路績效的關係之研究。管理與資訊學報,13期,頁1-頁40。9.林隆儀、陳彥芳(2005)。價格促銷、認知價值與商店形象對購買意願影響之研究:以大台北地區3C 連鎖家電為例。管理與資訊學報,10 期,頁51-頁85。10.胡智欽(2011)。關係行銷、顧客知覺價值與顧客再購買意願的關聯性之研究。碩士論文,長榮大學高階管理碩士在職專班。11.張淑絹(2000)。網路使用者在網路上購買電腦或其周邊商品之消費行為研究。未出版碩士論文,淡江大學管理科學研究所。12.梁哲誠(2002)。以交易成本理論分析虛擬與實體通路整合-台灣便利商店在電子商務的優勢。碩士論文,高雄第一科技大學行銷與流通管理系。13.陳永琦(2008)。直接通路與間接通路雙競爭通路下的最佳訂價決策。碩士論文,國立中央大學工業管理研究所。14.陳炳宏(2000)。台灣行動電話服務產業:新興電信產業結構分析與市場集中度初探。中山管理評論,第8 卷第3 期,頁449-頁477。15.陳美惠(2006)。滿意度、信任、關係價值與承諾之關聯性研究-以旅行社通路成員為例。碩士論文,南華大學旅遊事業管理學研究所。
16.鄧瑞兆、陳宇信(2004)。市場結構、廠商行為與營運績效之研究─以我國行動電話服務產業為例。臺灣銀行季刊,第六十卷第三期,頁124-頁151。二、英文文獻
1.Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Rich Lutz, Alan\Sawyer, and Stacey Wood, (1997). Interactive home shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces. Journal of Marketing,Vol. 61, No.3, pp.38-53.
2.Anderson, James C. and James A. Narus. (1984). A Model of the Distributors Perspective of Distributor-manufacturer Working Relationships, Journal of Marketing, pp.62-74.
3.Boyle, Brett, Robert F., Robert A. Robicheaux, and James T. Simpson., (1992).Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures, Journal of Marketing Research, pp.462-473.
4.Bucklin, Louis P. (1966). A Theory of Distribution Channel Structure, Instituted of Business and Economic Research. University of California, Berkeley
5.Cronin, J. J. and S. A. Taylor. (1992) Measuring service quality:
A Reexamination and Eextension, Journal of Marketing, pp. 55-68.
6.Etzel, Michael J. and Ravi S. Achrol. (1998).The Structure of Reseller Goalsand Performance in Marketing Channels, Academy of Marketing Science,
Vol.63, pp.146-163.
7.Frazier, Gary, James Gill, and Sudhir Kale. (1989). Dealer Dependence
Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country, Journal of Marketing, pp.50-69.
8.Frazier, Gary L. and John O. Summers. (1986).Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution, Journal of Marketing Research, pp.169-176.
9.Ghosh, A, and Craig, C.S. (1991) .FRANSYS: A Franchise Distribution System Location Model, Journal of Retailing, Vol. 67, No.4, pp.466-495.
10.Gronholdt, L., A. Martensen, and K. Kristensen. (2000). The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences. Total Quality Management, pp. 509-514.
11.Gronroos, Christian. (1984). A Service Quality Model and Its Marketing Implication, European Journal of Marketing, pp.36-44.
12.Jones, T. O. & W. E. Jr. Sesser. (1995). Why Satisfied Customer Defect, Harvard Business Review, Vol.73, No.6, pp.88-99.
13.Monroe, and R. Krishnan. (1985). The Effect of Price on Subjective Product Evaluation, In Perceived Quality: How Consumers View Stores and Merchandise. Eds. Jacob and Jerry Colton Lexington. MA: Lexington Books, pp.209-232.
14.Parasuraman, A., Valarie A. Zeithaml , and Leonard L. Berry. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, pp. 41-50.
15.Peterson, R. A., Balasubramanian, S., Bronnenberg, B. J. (1997). Exploring the Implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science, pp.16-27.
16.Ruekert, Robert W., and Gilbert A. Churchill. (1984). Reliability and Validity of Alternative Measures of Channel Member Satisfaction, Journal of Marketing Research, pp.226-233.
17.Sasser, W. Earl, Jr., R. Paul Olsen, and D. Daryl Wyckoff. (1978). Management of Service Operation: Text and Cases. Boston.
18.Stern, L. W. & El-Ansary, A. I., (1992). Marketing Channels, Englewood Cliffs, NJ: Prentice-Hall, Inc.
19.Venkatesh, R., Ajay K. Kohli and Gerald Zaltman. (1995).Influence Strategies in Buying Centers, Journal of Marketing, pp.71-82.
三、參考網站
1.1. 國家通訊委員會 http://www.ncc.gov.tw/ 。
2.DIGITIMES http://www.digitimes.com.tw/tw/dt/n/shwnws.asp?CnlID=10&Cat=35&Cat1=&id=369236#ixzz2wTM8VQ9I 。
3.MoneyDJ理財網財經知識庫http://www.moneydj.com/kmdj/wiki/WikiViewer.aspx?KeyID=be65beb8-11d6-42fb-8094-074f938c9993&Version=17#ixzz2wI6tmCr0 。
4.中華電信官方網站 http://www.cht.com.tw/aboutus/ourtelecomsevolve.html。
5.巨思文化股份有限公司 http://www.managertoday.com.tw/?p=1663 。
6.勞動部 http://www.mol.gov.tw/upload/cht/attachment/AG02.PDF。