一、英文文獻
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Kolter, P.(2003), Marketing Management, 11th ed, Prentice-Hall Inc.
Kolter, Philip, and Kevin L. Keller (2009), Marketing Management 13th ed. Englewood Cliffs, NJ: Prentice Hall.
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二、中文文獻
潘明科(2008)。購物中心服務創新影響消費者再購意願之研究-以統一夢時代為例。未出版碩士論文,國立高雄第一科技大學行銷與流通管理所,高雄市。方世榮,駱少康,陳冠樺(譯)(2010)。行銷管理學13/e(原作者:P. Kolter and K. L. Keller)。台北市:台灣培生教育出版股份有限公司。(原著出版年:2009年)。
李偉達、方文昌(2004)。從品牌知名度探討知覺品質和購買意願─以價格來源國形象為調節變數,管理評論,第23卷第四期,頁89-112。
林碧霞(2007)。品牌形象及產品知識對購買意願之影響─價格折扣干擾效果之探討。未出版碩士論文,私立大同大學事業經營研究所,台北市。林偉智(2010)。國立台灣大學綜合體育館服務品質、顧客滿意度與再購意願之研究。未出版碩士論文,國立台灣師範大學體育系,台北市。凌佳瑩(2009)。高雄市大學生對運動用品網路購物服務品質滿意度與再購意願之研究。未出版碩士論文,國立高雄師範大學體育學系,高雄市。呂惠富(2008)。促銷活動對於運動鞋品牌評價及購買意願之影響。休閒暨觀光產業研究,第3卷,第1期,1-14。(期刊)霍淑儀(1997)。銷售促進活動對消費者行為影響之研究。未出版碩士論文,淡江大學國際貿易學系,新北市。黃芳銘(2003),結構方程模式理論與應用,台北:五南。
黃憲仁(1991)。中小企業行銷實務寶典<上冊>,初版,協志文具行,台北市。
江彥樺(2008)。品牌來源國混淆對品牌偏好之影響:以即溶咖啡為例。未出版碩士論文,暨南國際大學國際企業系,南投縣。邱韻雯(2012)。以自行車產業為例探討品牌形象、知覺品質與網路口碑對於再購買意願之關係。未出版碩士論文,國立東華大學企業管理系,花蓮縣。謝依靜、邱瓊惠(2007);航空業促銷方案對顧客利益與顧客行為關聯性之研究, 顧客滿意學刊,第3卷第2期,頁1-30張君儀(2007)。ISO認證知曉程度與認知品質、品牌形象、品牌態度、品牌偏好及購買意圖之關係探討─以旅行社為例。未出版碩士論文,國立勤益科技大學企業管理系,台中市。張重昭、周宇貞、張心馨(2006)。促銷價格標示方式與內部參考價格對消費者行為之影響,管理學報,第23卷第2期,頁209-226。鄭博升(2005)。價格促銷、品牌熟悉度與消費者知覺促銷利益對品牌評價的影響─以台北市連鎖便利商店促銷活動為例。未出版碩士論文,私立真理大學管理科學研究所,新北市。陳澤義,張宏生(2006)。服務業行銷,台北:華泰文化。
葉銘龍(2010)。連鎖式便利商店的促銷活動對經營績效影響之探討-以 7-ELEVEN 及全家便利商店為例。未出版碩士論文,台南科技大學企業管理研究所,台南。
葉士菁(2012)。服務品質、知覺價值與再購意願關聯性研究─以逢甲夜市為例。未出版碩士論文,大葉大學管理學院,彰化縣。鄞又寧(2003)。價格促銷對品牌評價及購買意願之研究─電漿電視產業實證。未出版碩士論文,國立台北科技大學生產系統工程與管理研究所,台北市。余民寧(2006)。潛在變項模式:SIMPLIS的應用。台北市:高等教育。