臺灣博碩士論文加值系統

在台灣已有許多企業致力於「設計力」之提升，甚至已逐漸發展為強化其國際競爭力之利器。近年來IDEO已成功將創新設計思維的應用延伸至經營管理，有效擴大其發揮的空間；但此一發展其實與其高階經營者之經營理念有著極為密切的關係。畢竟是因為高階經營者之努力推動與運用，才能夠使創新設計思維得以落實於企業策略與管理模式之中。
本研究旨在針對藉由設計力而成功提升競爭力之企業案例，探討其創新的企業策略及設計管理模式，與創新設計思維之間的關係。研究過程中是以紮根理論為研究方法主軸，進行個案之深度訪談與資料蒐集分析，研究結論如下：（1）企業經營策略中具體運用到創新設計思維之作法包括設計力競爭、組織設計、策略規劃、策略執行、市場目標與定位、設計整合行銷策略、設計核心，與智慧財產權共享等概念。（2）成功創新企業都會在高階企業策略、中階事業策略，以及基層設計策略等不同策略層級當中分別運用創新設計思維。（3）成功創新企業在人才挑選、管理制度，以及專案執行等方面皆會運用創新設計思維而發展其有利於創新之管理方式。
以上結論，期能提供有意提昇設計力之台灣企業，作為在經營策略及管理模式上營造有利創新環境時，得以作為參考之依據。

There were many Taiwanese companies committed to upgrad design, even took design as their international competitive weapon. IDEO has successfully extended the application of "Design thinking" to the area of business management in recent years, effectively enlarged its arena. However, their success also required that top business executives paid their attention and efforts to design thinking and applied this concept in their business management.
The aim of this research is to explore the relations between corporate strategies, ways of management, and design thinking in innovative companies. Grounded Theory was taken as the major research method to conduct the collections and analysis of case informations. Three conclusions were reached in this research: Among those outstanding innovative companies, (1) design thinking was clearly applied in their management concepts including competing with design, organizational design, strategic planning, target market positioning, integrated design marketing, design as the core, and sharing interllectual properties; (2) design thinking was clearly involved in all three levels of strategies in their companies including corporate strategies, operational strategies, and functional strategies such as design strategies;(3) they all utilized design thinking to develop their ways of management in talent selection, design management, and project management that nurtures innovations. Wish that the above conclusions will be useful for those Taiwanese top executives who committed to upgrade design in their companies to take as reference.

目錄
中文摘要......................................I
英文摘要......................................II
誌謝.........................................III
目錄..........................................V
表目錄........................................X
圖目錄........................................XI
第一章　緒論...................................1
1.1 研究背景與動機 .............................1
1.2 研究目的...................................3
1.3 研究範圍與限制..............................3
1.4 論文架構...................................5
第二章　文獻探討.................................7
2.1 紮根理論....................................7
2.2 個案研究法..................................10
2.3 深度訪談法..................................12
2.4企業策略.....................................13
2.4.1企業策略的形成與執行.........................13
2.4.2 競爭優勢分析..............................16
2.4.3 企業策略之層級............................20
2.5 設計策略...................................23
2.5.1 設計策略的層級............................23
2.5.2 設計策略的研擬與執行.......................24
2.6 設計團隊組織...............................27
2.6.1 組織的設計...............................27
2.6.2組織的管理................................34
2.6.3 設計專案管理..............................37
2.7 文獻總結...................................38
第三章　研究方法................................41
3.1 研究架構...................................42
3.2確認主要研究目的.............................42
3.3 選擇研究方法...............................44
3.3.1 紮根理論................................44
3.3.2 個案研究法..............................45
3.3.3 深度訪談法..............................46
3.4 個案研究.................................47
3.4.1 選擇目標個案 ...........................47
3.4.2 目標個案資料 ...........................50
3.4.3個案選擇總結............................54
3.5 訪談稿研擬..............................54
3.6 進行深度訪談............................55
3.7 訪談紀錄整理.............................56
3.8訪談結果歸類與分析之規劃....................57
3.8.1 面向及議題整理.........................59
3.8.2開放性編碼.............................59
3.8.3 重點詞彙整理...........................60
3.8.4軸向編碼...............................60
3.8.5 主要脈絡整理 ...........................61
3.8.6 關鍵詞彙歸納 ...........................61
3.8.7 關鍵詞彙次數統計........................61
3.8.8重要關鍵詞彙挑選..........................62
3.8.9選擇性編碼..............................62
3.9 小結....................................62
第四章　研究分析與探討.........................64
4.1訪談紀錄整理..............................64
4.2 面向及議題整理...........................65
4.3開放性編碼...............................65
4.4 重點詞彙整理（佳世達科技）.................66
4.4.1軸向編碼（佳世達科技）....................67
4.4.2 主要脈絡整理（佳世達科技）................72
4.4.3關鍵詞彙歸納（佳世達科技）.................72
4.5 重點詞彙整理（浩漢設計）....................77
4.5.1 軸向編碼（浩漢設計）.....................77
4.5.2 主要脈絡整理（浩漢設計）..................83
4.5.3 關鍵詞彙歸納（浩漢設計）..................83
4.6 重點詞彙整理（達摩工坊）....................88
4.6.1軸向編碼（達摩工坊）.......................89
4.6.2 主要脈絡整理（達摩工坊）...................92
4.6.3 關鍵詞彙歸納（達摩工坊）...................92
4.7 關鍵詞彙次數統計............................95
4.8 重要關鍵詞彙挑選............................96
4.9選擇性編碼..................................97
4.10 分析結果詮釋..............................98
第五章　結論與建議..............................103
5.1 研究結論..................................103
5.2 研究貢獻..................................113
5.3 研究檢討..................................114
5.4 後續研究建議...............................114
參考文獻......................................116
附錄一 訪談紀錄整理（佳世達科技）..................120
附錄二 訪談紀錄整理（浩漢設計）....................127
附錄三 訪談紀錄整理（達摩工坊）....................133
附錄四 面向及議題整理（佳世達科技）.................137
附錄五 面向及議題整理（浩漢設計）...................147
附錄六 面向及議題整理（達摩工坊）...................157
附錄七 重點詞彙整理（佳世達科技）...................164
附錄八 重點詞彙整理（浩漢設計）.....................177
附錄九 重點詞彙整理（達摩工坊）.....................190

 
表目錄
表2-1 各種研究方法與研究特質之對應關係...............10
表2-2 各種個案資料取得方式的比較....................11
表2-3：設計策略五層級.............................23
表2-4：企業策略、設計策略與設計管理..................26
表2-5：五種組織結構...............................28
表2-6：五種組織類型優缺點..........................34
表2-7：三大面向八大議題彙整表.......................40
表3-1：個案選擇彙整表..............................54
表3-2：訪談大綱...................................55
表3-3：訪談企業、訪談對象、日期、訪談時間、地點一欄表....56
表4-1面向及議題之開放性編碼.........................66
表4-2　重點詞彙軸向編碼表（佳世達科技）...............67
表4-3主要脈絡整理與關鍵詞彙歸納表（佳世達科技）.........72
表4-4重點詞彙軸向編碼表（浩漢設計）...................78
表4-5主要脈絡整理與關鍵詞彙歸納表（浩漢設計）...........83
表4-6重點詞彙軸向編碼表（達摩工坊）...................89
表4-7主要脈絡整理與關鍵詞彙歸納表（達摩工坊）............93
表4-8關鍵詞彙次數統計...............................96
表4-9重要關鍵詞彙挑選與選擇性編碼.....................97
圖目錄
圖1-1：論文架構....................................6
圖2-1：策略管理程序.................................15
圖2-2：企業策略鐵三角................................15
圖2-3：產業競爭五股作用力.............................17
圖2-4：SWOT架構....................................18
圖2-5：資源與能力的重要性連結.........................19
圖2-6組織策略的層級.................................20
圖2-7 設計策略的主要元素與發展步驟.....................26
圖2-8 五個組織基本構成要素............................29
圖2-9 研究與發展部門組織概念圖.........................30
圖2-10 新產品委員會組織概念圖..........................30
圖2-11 產品經理小組組織概念圖..........................31
圖2-12 新產品部門組織概念圖............................32
圖2-13新產品開發專案團隊概念圖A.........................33
圖2-14 新產品開發專案團隊概念圖B........................33
圖2-15 專案管理模型...................................38
圖3-1 本研究流程架構圖.................................43
圖3-2 資料分析歸納流程圖...............................58

中文文獻
(1)大前研一（1998），《企業戰略思考》，（林傑斌、陳奇麟譯），業強出版社，台北市，pp.4。
(2)司徒達賢（2005），《策略管理新論 : 觀念架構與分析方法》，智勝出版社，台北市，pp.8。
(3)李朝金、羅文鴻、蘇蕙茹、蕭卉芬（2011），“台灣企業優質創新研發管理案例之探討（二）”，行政院國家科學委員會輔助專題研究計畫，朝陽科技大學。
(4)李朝金、羅文鴻、蘇蕙茹、蕭卉芬（2010），“台灣企業優質創新研發管理案例之探討（一）”，行政院國家科學委員會輔助專題研究計畫，朝陽科技大學。
(5)余朝權（2007），《現代管理學》，五南圖書出版社，台北市，pp.119-122。
(6)馬岳琳（2010），《競爭優勢》，天下雜誌第445期，台北市，pp.54-60。
(7)鄧成連（1999），《設計管理：產品設計之組織、溝通與運作》，亞太圖書出版社，台北市，pp. 89。
(8)鄧成連（2001），《設計策略 : 產品設計之管理工具與競爭利器》，亞太圖書出版社，台北市，pp.63, 77-79。
(9)廖勇凱、李正綱、楊湘怡（2009），《管理學：理論與應用》，智勝出版社，台北市，pp.122。
(10)蕭卉芬（2012），“以設計作為企業經營策略核心之個案研究”，中華民國設計學會第17屆設計學術研究成果研討會，亞洲大學。
(11)蘇蕙茹（2012），“企業高層領導管理對於設計創新績效之影響－以寶、迎廣、捷安特為例”，朝陽科技大學工業設計系，碩士論文。
網頁
(1)佳世達科技(上網時間2012年4月5日) http://www.qisda.com.tw/
(2)浩漢設計(上網時間2012年7月16日) http://www.e-novadesign.com/
(3)達摩工坊(上網時間2012年9月25日) http://studiodomo.net/
(4)Wikipedia(上網時間2012年5月10日) http://www.wikipedia.org/
英文文獻
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