臺灣博碩士論文加值系統

In every society, non-profit organizations (NPOs) play an important role in a country’s economy by satisfying societal needs not fulfilled by the for-profit sector. Moreover, Taiwan has seen developmental changes allowing for an interest in joining NPOs as a way to give back to the society. Therefore, volunteers are considered indispensable assets in the majority of NPOs and their worth is both fundamental and beneficial for NPOs to learn how to attract, embed, and sustain their volunteers. When NPOs meet these three criteria, they will have a much better impact in their community.

The results of this quantitative research outline the effects of volunteers’ goal orientation and service embeddedness on NPO volunteers’ service intention. The research tested four main hypotheses and results revealed three major findings: 1) Volunteers’ goal orientations whether learning or performance goal orientations are positively associated with voluntary service embeddedness; 2) Voluntary service embeddedness is positively associated with volunteers’ service intention; and 3) Voluntary service embeddedness fully mediates the effect of NPO volunteers’ goal orientation on volunteers’ service intention.

The next step in NPOs’ efforts to increase voluntary service embeddedness and hence, service intention would be to develop both a support group and ongoing training seminars to maintain current volunteers embedded and to attract potential ones into the NPOs. It would be imperative for the volunteer programs’ administrators to closely monitor whether these programs are meeting the needs and desires of their volunteers as well as to develop a longitudinal study to monitor the long-term influence of such programs on volunteers’ service intention.

In every society, non-profit organizations (NPOs) play an important role in a country’s economy by satisfying societal needs not fulfilled by the for-profit sector. Moreover, Taiwan has seen developmental changes allowing for an interest in joining NPOs as a way to give back to the society. Therefore, volunteers are considered indispensable assets in the majority of NPOs and their worth is both fundamental and beneficial for NPOs to learn how to attract, embed, and sustain their volunteers. When NPOs meet these three criteria, they will have a much better impact in their community.

The results of this quantitative research outline the effects of volunteers’ goal orientation and service embeddedness on NPO volunteers’ service intention. The research tested four main hypotheses and results revealed three major findings: 1) Volunteers’ goal orientations whether learning or performance goal orientations are positively associated with voluntary service embeddedness; 2) Voluntary service embeddedness is positively associated with volunteers’ service intention; and 3) Voluntary service embeddedness fully mediates the effect of NPO volunteers’ goal orientation on volunteers’ service intention.

The next step in NPOs’ efforts to increase voluntary service embeddedness and hence, service intention would be to develop both a support group and ongoing training seminars to maintain current volunteers embedded and to attract potential ones into the NPOs. It would be imperative for the volunteer programs’ administrators to closely monitor whether these programs are meeting the needs and desires of their volunteers as well as to develop a longitudinal study to monitor the long-term influence of such programs on volunteers’ service intention.

TABLE OF CONTENTS

ABSTRACT III
ACKNOWLEDGMENTS IV
TABLE OF CONTENTS V
LIST OF TABLES VII
LIST OF FIGURES VIII
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Questions and Objectives 5
1.4 Research Scope and Limitations 5
1.5 Research Design 7
1.6 Expected Contributions 7
1.7 Research Structure 8
CHAPTER 2 LITERATURE REVIEW 10
2.1 Theoretical Basis 10
2.2 The Growing Non-Profit Sector 11
2.3 Volunteers in the Non-Profit Sector 13
2.4 Goal Orientation 14
2.4.1 Learning Goal Orientation and Voluntary Service Embeddedness 15
2.4.2 Performance Goal Orientation and Voluntary Service Embeddedness 16
2.5 Voluntary Service Embeddedness 16
2.5.1 On-the-Service Embeddedness 18
2.5.2 Off-the-Service Embeddedness 18
2.6 Voluntary Service Intention 19
2.7 Conceptual Framework 21
CHAPTER 3 METHODOLOGY 22
3.1 Research Design 22
3.1.1 Quantitative Research 22
3.1.1.1 Research Variables 23
3.1.1.2 Research Hypotheses 23
3.2 Sources of Data 24
3.2.1 Population 24
3.2.2 Sampling Method 25
3.3 Data Collection 25
3.3.1 Locale of the Study 25
3.3.2 Data Gathering 25
3.4 Instrumentation 26
3.5 Data Analysis 27
CHAPTER 4 ANALYSIS AND FINDINGS 28
4.1 Reliability and Validity Analysis 28
4.2 Demographic Analysis 30
4.3 Descriptive Analysis 34
4.4 Hypotheses Testing 35
4.4.1 Correlation Analysis 35
4.4.2 Multiple Regression 36
4.4.2.1 Effects of LGO and PGO on Voluntary Service Embeddedness 37
4.4.2.2 Effects of LGO and PGO on Service Intention 38
4.4.2.3 Effects of Voluntary Service Embeddedness on Service Intention 39
4.4.2.4 Effects of IVs and Mediator on Service Intention 40
4.5 ANOVA Analysis 42
4.6 Summary Results 43
CHAPTER 5 CONCLUSION AND SUGGESTIONS 44
5.1 Research Conclusion 44
5.2 Practical Managerial Implications 45
5.3 Research Limitations 46
5.4 Further Research Suggestions 47
References 48
Appendix 1 Abbreviations and Acronyms 52
Appendix 2 Questionnaire 53

List of Tables
Table 4.1 Reliability Test and Principal Component Analysis ......................................... 29
Table.4.2 Demographic Statistics .................................................................................... 31
Table 4.3 Means and Standard Deviations of Factors Leading to Service Intention ....... 34
Table 4.4 Pearson’s Correlation Coefficient .................................................................... 36
Table 4.5 Multiple Regression Results with Service Embeddedness as Dependent ...... 38
Table 4.6 Multiple Regression Results for IVs and Service Intention as Dependent ...... 39
Table 4.7 Multiple Regression Results for Mediator and Service Intention as
Dependent ........................................................................................................ 40
Table 4.8 Multiple Regression Results for Mediating Effect with Service Intention as
Dependent ........................................................................................................ 41
Table 4.9 ANOVA for Control Variables with Service Intention as Dependent ............ 42
Table 4.10 Summary Results of the Research Model Tested Hypotheses ........................ 43

List of Figures
Figure 1.1 Research Structure ............................................................................................ 9
Figure 2.1 Conceptual Framework .................................................................................. 21
Figure 3.1 Hypothesized Conceptual Framework ........................................................... 23

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