中文部分
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楊璨瑜、范翔譯、方世榮審閱（2011)。行銷學原理全球觀點(Kotler, P., Armstrong, G., Hoon Ang, S., Meng Leong, S., Tiong Tan., and C&Hon-Ming, O. Y.)。 台北，東華。
牛頓雜誌228期（民91年8月號）。
水利產業資訊網。線上檢索日期：2014年1月18日。網址取自：
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中國國家知識產權局（2014）。專利檢索。線上檢索日期2014年6月30日 網址取自：http://www.sipo.gov.cn/zljsfl/。
江建忠（2007）。21世紀藍金真相，海洋深層水是騙局？。線上檢索日期：2014年1月17日。網址取自： http://www.lihpao.com/?action-viewnews-itemid-25799。
何昭賢 (2004)。產品屬性、訊息來源對廣告溝通效果之影響。永達學報，5(2)，31-57。
行政院深層海水資源利用及產業發展政策綱領（核定本）(民94 年4 月12 日)。
朱慶泉 (2003)。海洋深層水消費特性及未來行銷策略評估之研究。義守大學管理科學研究所碩士論文。吳約西 (2007)。針對壹周刊NO.329「學者踢爆海洋深層水騙局」。線上檢索日期：2014年1月18日。網址取自：水利署網站http://www.wra.gov.tw/ct.asp?xItem=32405&ctNode=2476。
吳銘志.盧綉真(2009)。台灣海洋資源的開發。科學發展，438，40-47。線上檢索日期：2014年1月18日。網址取自：http://ejournal.stpi.narl.org.tw/NSC_INDEX/Journal/EJ0001/9806/9806-06.pdf。
吳銘志 (2009)。海洋新契機—海洋深層水多元化利用之展望。 高雄市，高雄市海洋局。
吳銘志 (2004)。深層海水資源開發與產業多元利用。線上檢索日期：2014年1月18日。網址取自： http://www.wpeiic.ncku.edu.tw/resources/%E6%B7%B1%E5%B1%A4%E6%B5%B7%E6%B0%B4%E9%96%8B%E7%99%BC%E8%88%87%E7%94%A2%E6%A5%AD%E5%A4%9A%E5%85%83%E5%88%A9%E7%94%A8.pdf。
汪志堅、黃營杉（民90）。「消費者產品知識對網際網路上產品資訊蒐集量之影響」。第五卷，第十一期，109-136。
周文賢、李宏達 (1992)。市場調查與行銷策略研擬。台北，華泰書局。
周文賢．張欽富 (2000)。聯合分析在產品設計之運用。台北，華泰書局。
周雯卿（2011）。消費者對海洋深層水的消費行為及對自願性產品認證(VPC) 認知研究。國立臺北大學企業管理學系碩士在職專班碩士論文。林靈宏、張魁峰 (2012)。消費者行為學。台北，五南。
洪毓穗 (2009)。生活型態與產品屬性影響消費者購買行為之研究-以彰化縣二林鎮之國產葡萄酒為例。逢甲大學景觀與遊憩研究所碩士論文。林隆儀、許慶珍 (2007)。參考群體與消費態度在消費動機對購買意圖影響的干擾效果—以老年消費者購買保健食品為例。行銷評論，4(4)，421-448 頁。林建煌 (2006)。〈行銷學〉，初版二刷。台北，華泰文化事業有限公司。
林建煌 (2009)。〈消費者行為〉，第三版。台北，華泰文化事業有限公司。
陳國隆 (2009)。日本海洋深層水資源利用及發展現況。ITIS產業評析。
陳琪婷（2008）。「餐廳消費者購買涉入程度與購買決策關係之研究」。人類發展與家庭學報，10，1-29。陳寬裕、王正華（2010）。論文統計分析實務：SPSS與AMOS的運用。台北，五南。
曾淑雯 (2009)。家飾類手感產品消費者購買決策要素研究。朝陽科技大學企業管理系碩士論文。曾慶毅 (2003)。Six Sigma之實務用方法研究-以飛機零組件維修為例。元智大學工業工程與管理研究所碩士論文。張振明譯（2004）。行銷是什麼(Philip Kotler)。台北，商周出版。
彭信旗、張瑋真譯、林隆儀審閱 (2010)。國際行銷管理(Keegan, W. J., & Green, M.) 。台北，雙葉。
黃延聰、陳盈如譯、黃延聰審閱 （2013）。 行銷管理:策略化觀點 第13版（Perreault, Jr. W., Cannon, J. P., & M. Carthy, E. J.） 。台北，華泰。
趙永潔（2009）。以計劃行為理論探討消費者購買海洋深層水相關產品行為之研究。經國管理暨健康學院健康產業管理研究所。
劉靜君 (2010)。深層海水專刊，深海礦物質，保健新趨勢。經濟日報(9月29日)。
經濟部水利署 (2005)。台灣深層海水資源利用政策與產業推動策略。線上檢索日期：2014年1月20日。網址取自：http://www.water.org.tw/simply/twic/powerpoint/chinese/04-%20%A5x%C6W%B2`%BCh%AE%FC%A4%F4%B8%EA%B7%BD%A7Q%A5%CE%ACF%B5%A6%BBP%B2%A3%B7~%B1%C0%B0%CA(%A4%A4%A4%E5).pdf。
經濟部經標字第09904607770 號令訂定發布深層海水自願性產品驗證實施辦法（民 99 年 12 月14 日） 。
鄭秋月（1998）。女性服飾與屬性-價值階層關係之探討。輔仁大學織品服裝學系 碩士班碩士論文。賴哲亨（2000）。參考群體建議類型對消費者決策的影響。國立中央大學企業管理研究所碩士論文。賴龍樟（2006）。海洋深層水的產業商機評估及其消費者行為之研究。淡江大學管理科學研究所企業經營碩士在職專班。顏和正譯（2011）。『行銷3.0：與消費者心靈共鳴』（Philip Kotler、Hermawan Kartajaya、Iwan Setiawan）。台北，天下雜誌出版。
羅愛雁 (2008)。 二十一世紀藍金-深層海水產業。科技發展政策報導，2， 106-109。藍才洋 (2003)。產品價格與複雜度對線上購物決策行為之影響。國立中山大學資訊管理研究所碩士論文。顧淑馨譯（2004）。『消費者王朝：與顧客共創價值』(C.K. Prahalad、Venkat Ramaswamy)。台北，天下雜誌。
英文部分
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