參考文獻
網路文獻
1.越南中原咖啡介绍網址:
http://www.trungnguyen.com.vn
http://travel.udn.com/mag/travel/storypage.jsp?f_ART_ID=18990
2.中原咖啡的故事:
http://g7coffee.tw/article-8-%E4%B8%AD%E5%8E%9F%E5%92%96%E5%95%A1%E7%9A%84%E6%95%85%E4%BA%8B.html
3.越南中原咖啡簡介與SBU(Strategic Business Unit)分析:
http://kilobooks.com/threads/19045-Gi%E1%BB%9Bi-thi%E1%BB%87u-c%C3%B4ng-ty-coffee-Trung-Nguy%C3%AAn-v%C3%A0-ph%C3%A2n-t%C3%ADch-SBU
4.2010年越南咖啡生產及出口簡況: http://big5.caexpo.org/gate/big5/www.caexpo.org/gb/cafta/t20110118_92276.html
5.2009-2010年季越南咖啡產量: http://big5.askci.com/www.askci.com/freereports/2009-10/20091016165951.html
中文文獻
1.狩野紀昭、瀨樂信彥、高橋文夫與新一(1984)。有魅力的品質與應該有的品質。品質管制月刊，21(5)，33-41。2.吳統雄(1985)。態度於行為之研究的信度於效度:理論、應用、反省。民意學術專刊，夏季號，29-53。
3.楊錦洲(1993)。二維品質模式在服務品質上之應用。品質管制月刊，29(5)，27-33。4.王威鈞(2005)。以Kano二維品質分析軍校生福利需求-以陸軍官校洗衣部為例。碩士論文，國防管理學院國防決策科學研究所，台北。5.呂東壕(2006)。應用Kano，模糊層級分析法與品質機能發開法於線上購物服務品質之研究。碩士論文，中華大學資訊管理系碩士班，新竹。6.黃靜芳(2006)，運用結構方程模式探討咖啡連鎖店服務品質，感受價值，品牌權益，顧客滿意度，顧客忠誠度關係之研究-以台北市咖啡連鎖店為例，碩士論文，國立東華大學企業管理學系。7.楊宜晴(2006)。應用Kano與精化Kano模式探討宅配服務品質與滿意度之研究。碩士論文，國立台北科技大學，台北。8.鄭凱若(2006)，運用結構方程模式探討產品品質，服務品質，顧客滿意度，商店形象與顧客忠誠度之關係-以咖啡連鎖店為例，碩士論文，國立東華大學企業管理學系碩士在職專班。9.李蕙君(2007)。以Kano 模式探討台灣高鐵等待服務品質。碩士論文，朝陽科技大學企業管理系，台中。10.陳俊儒(2007)，服務品質與認知價值對再消費意願影響之研究-以台北咖啡連鎖店為例，碩士論文，長榮大學，經營管理研究所。11.林佳敏(2008)，服務品質與服務空間對顧客滿意度及顧客忠誠度之影響-以宜蘭市咖啡店為例，碩士論文，佛光大學，管理學研究所碩士在職專班。12.陳俊誠(2008)，公眾無線區域網路系統建置對顧客滿意度與忠誠度的影響-以大台北地區連鎖咖啡店為例，碩士論文，中國文化大學國際企業管理研究所。13.莊皓翔(2009)。應用Kano二維品質模式與品質機能展開於瓦斯業服務品質之研究，碩士論文，華梵大學工業工程與經營資訊學系碩士班，台北。14.謝峰境(2009)。以Kano與Refined Kano 模式探討建材批發業之顧客服務策略。碩士論文，朝陽科技大學企業管理系，台中。15.張家銘(2010)。應用Kano及精化Kano模式於探討加盟者之服務品質需求–以連鎖餐飲業為例，朝陽科技大學企業管理系，台中。
16.高啟維(2010)，個性咖啡運用關係品質對忠誠度影響之研究，碩士論文，逢甲大學，土地管理學系碩士班。英文文獻
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