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With the advancement of the times and the desire for novelty and change, packaging design is increasingly emphasized by consumers, who have greater demands for suitable packaging. It is encouraged to focus on the improvement and research on paper, an excellent material. This study uses literature review, case comparative analysis, and interviews to engage in a study on factors that affect packaging selection considerations, packaging form structure design factors, as well as current trends in packaging design. These are used to summarize the direction of packaging design development, which is then implemented in creative thinking and design of packaging. This study uses “paper” as the material in creative work, and researches how different paper structure combinations can develop different fastenings so that packaging can take on various forms. Food packaging forms is another significant design study and creative scope in this study, the purpose of which is to research how paper boxes can take on new three-dimensional forms and visual design in packaging can make innovations and breakthroughs to achieve packaging uniqueness, practicality, and environmental-friendliness, as well as create new appearances for the food market in order to enhance competitiveness, promote sales, and create unique characteristics for personalized packaging. This study engages in design creation, research, and production for the four major design motifs of (1) handbag box packaging series; (2) accessory-style packaging series; (3) fun packaging series; (4) animal-form packaging series. Results show that packaging design must be creative and innovative in order to win out over products in intense competition. Research improving paper box structures can resolve problems of resource waste in over-packaging of products. The paper box forms created after special design can also elevate product value, so that traditional packaging can elevate the “feel of paper” and beauty of forms. This can lead to an escape from the stereotypical visual images of general food packaging boxes for public consumption, resulting in brand new visual senses.
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