第一部份 中文文獻
1.Schilling, Melissa A.(2013)。科技創新管理(李亭林譯)。台北:麥格羅希爾。
2.Shapiro, Stephen M.(2005)。創新管理(戴至中譯)。台北:麥格羅希爾。
3.Trott, Paul.(2007)。創新管理與新產品開發(吳亞穎譯)。台北:滄海。
4.余青芳(2009)。關係型態、知識分享程度對創新績效之影響—以高科技產業為例。碩士論文,國立嘉義大學管理研究所,嘉義。5.吳思華(1998)。策略九說。台北:臉譜。
6.李文財(2014)。虛實整合對LED 照明產業商業模式之探討-以AgenTech 公司為例。未出版碩士論文,國立高雄大學亞太工商管理學研究所,高雄。7.李妍蓁(2010)。導入RFID對企業靈活性與服務價值之研究。碩士論文,元智大學企業管理研究所,桃園。8.李城忠(2011)。應用統計學:量化研究SPSS範例分析。新北:新文京開發。
9.沈愛玲(2011)。台灣零售業虛實整合商業模式研究: 以7-11與7net為例。碩士論文,國立交通大學企業管理研究所,新竹。10.周信甫(2014)。以科技接受模式探討虛實整合餐飲服務創新之研究。未出版碩士論文,東海大學企業管理研究所,臺中。11.林明昌(2002)。市場導向與行銷策略配合對行銷績效影響之研究--以台灣重電馬達業實證為例。碩士論文,中原大學企業管理研究所,桃園。12.林建煌(2011)。行銷管理 (第五版) 。臺北:華泰。
13.邱皓政(2010)。量化研究與統計分析(第五版)。臺北:五南。
14.胡尚義(2010)。知識管理對顧客關係管理影響之研究—以企業特徵及公司治理為干擾變數。碩士論文,立德大學國際企業管理研究所,臺南。15.陳美玉(2014)。應用雲端科技的創新商業模式-以碳纖維產品透過虛實整合電子商務平台為例。未出版碩士論文,國立成功大學高階管理碩士在職專班,臺南。16.陳茂勇(2006)。台灣線上遊戲業虛實整合行銷模式之研究。碩士論文,中原大學資訊管理研究所,桃園。17.陳順宇(2005)。多變量分析(第四版)。臺北:華泰。
18.曾光華、饒怡雲(2014)。行銷學原理。新北:前程。
19.楊世瑩(2011)。PASW/SPSS統計分析即學即用。臺北:碁峯。
20.楊忠民(2012)。實體通路與7net雲端超商虛實整合零售模式間顧客轉換意圖之研究。碩士論文,國立勤益科技大學流通管理研究所,臺中。21.溫芊蕙(2010)。虛實整合量販店線上顧客滿意度模式之研究。碩士論文,中華大學科技管理研究所,新竹。22.資策會MIC(2012)。台灣網路購物產值6,600億成長17.4%。2012年11月14日摘自:http://www.trademag.org.tw/News.asp?id=597669。
23.資策會MIC(2013)。網路商店虛實經營型態。2013年12月15日摘自:http://ecommercetaiwanapp.blogspot.tw/2013/12/2013_9881.html。
24.資策會MIC(2013)。網路商店經營現況。2013年12月15日摘自:http://ecommercetaiwanapp.blogspot.tw/2013/12/2013_9881.html。
25.電子商務雲端創新應用與基礎環境建置計畫(2012)。B2C線上購物市場。摘自:http://ecommercetaiwan.blogspot.tw/2013/12/2013_4026.html。
26.維基百科(2014)。電子商務。2014年12月1日摘自:https://zh.wikipedia.org/zh-tw/%E7%94%B5%E5%AD%90%E5%95%86%E5%8A%A1。
27.蔡明典(2009)。3C通路虛實整合之消費者行為分析—以多米資訊廣場為例。碩士論文,國立高雄應用科技大學國際企業研究所,高雄。28.蔡淑貞(2013)。台灣百貨業虛實整合策略之研究。未出版碩士論文,國立中山大學高階經營碩士班,高雄。29.鄧文宏(2005)。組織變革知覺對工作滿足、工作士氣、工作績效與組織績效之關聯性研究-以復華金融控股公司為例。碩士論文,南華大學管理科學研究所,嘉義。30.鄭江宇(2005)。網路書店虛實整合忠誠度之研究。碩士論文,大葉大學資訊管理學研究所,彰化。31.賴怡蓁(2012)。虛實整合策略對績效之影響-以臺灣網路拍賣業為例。碩士論文,國立屏東商業技術學院經營管理研究所,屏東。32.謝文雀(2010)。行銷管理:亞洲觀點(第五版)。臺北:華泰。
33.謝碧芳(2014)。虛實整合創新服務:以巨量資料分析建立精準行銷之個案研究。未出版碩士論文,國立臺灣科技大學工業管理研究所,臺北。34.羅之盈(2014)。嗶時代來了!改寫你我消費習慣。天下雜誌,(563)。2014年12月24日摘自:http://www.cw.com.tw/article/article.action?id=5063252。
第二部份 英文文獻
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