在計畫的投資效益評估中，時間價值扮演了一個相當重要的角色。既往已有許多研究立足於旅次觀點研究法，透過路線選擇模式、運具選擇模式等交通需求模式來對時間價值進行探討。然而，這些研究推估出的時間價值僅能視為交通時間價值，而非活動時間價值。為了充份地掌握計畫投資對個體所帶來的效益，並從較為本質的觀點來對時間價值進行探討，實有必要跳脫出傳統旅次觀點研究法之框架來進行思考，此時，活動觀點研究法便成為較佳的替代研究方法。
本研究立足於活動觀點研究法，針對個體於平日、週末假日一天內的活動時間分配、個體活動時間價值進行探討。和既往研究最大的不同在於，本研究假設個體對活動的「心理意識評估（在平日為：重要性、優先性；在假日為：重要性、優先性、週末傾向）」，會對個體的活動時間分配造成影響。繼而，透過活動日記調查，來收集：（1）個體於平日之一天內的時間使用資料，以及，（2）個體對各項活動之心理意識評估資料。在活動的分類方面，則是將個體日常的活動分為：（1）生理照護活動。（2）工作活動。（3）家庭照護活動。（4）家務活動。（5）休閒娛樂活動。（6）社會化活動等六項。最後，透過計量經濟模型建構「個體活動時間分配模式」，來估計除了「工作活動」以外，其他五項活動的「平均活動時間價值」。
本研究以台南市東區、中西區、南區、北區、安平區、安南區之工作者為分析對象，利用活動日記收集其平日、週末假日之活動時間分配資料，以及其對各項活動之心理意識評估資料，來做為建構平日、週末假日活動時間分配模式之依據。用以建構平日活動時間分配模式的樣本數為162，而用以建構週末假日時間分配模式的樣本數則為152。研究結果顯示，依據平日裡各項活動的5%截尾平均活動時間價值之大小排列，依序為：「休閒娛樂活動（2.64元/分鐘）」〉「家庭照護活動（0.66元/分鐘）」〉「生理照護活動（0.51元/分鐘）」〉「家務活動（0.04元/分鐘）」〉「社會化活動（0.02元/分鐘）」。在週末假日方面，若依據5%截尾平均數之大小排列，依序為：「休閒娛樂活動（6.11元/分鐘）」〉「家庭照護活動（6.08元/分鐘）」〉「生理照護活動（4.58元/分鐘）」〉「社會化活動（0.77元/分鐘）」〉「家務活動（0.27元/分鐘）」。
不論是在理論上，或是實務的應用上，活動時間價值的估計向來都是一項值得重視的議題。在活動時間價值的推估方面，本研究的具體貢獻如下：（1）推估出不同活動的活動時間價值。（2）推估出以往較少探討的假日活動時間價值。（3）在推估個體之活動時間價值時，也將個體的心理意識評估納入考量。適當地使用本研究推估出之活動時間價值參數，便可具體地評估出計畫投資所可能帶給個體之效益。

The value of time is an essential determinant in the benefit assessment of project investment. Several previous studies examined time value based on trip-based approach through the travel demand model, such as route choice model or mode choice model. However, the time value estimated in those studies is only regarded as value of travel time, but not value of activity time. In order to capture the benefit induced by project investment toward individuals sufficiently and examine the essence of time value, it is necessary to rethink this issue out of the traditional trip-based approach frame. In this case, activity-based approach becomes a better alternative.
This study has examined the individual’s activity time allocation behavior on a weekday and a weekend day and the corresponding value of activity time based on activity-based approach. We propose a model in which individual’s time allocation behavior is affected by individual’s psychological evaluation toward an activity. The indicators of psychological evaluation toward an activity on a weekday include importance and priority. On the other hand, the indicators on a weekend day include importance, priority, and weekend preference. The individual’s time use data on a weekday / weekend day and psychological evaluation toward every activity were collected by activity diary survey. Individual’s daily activities have been classified into the following six groups: (1) physical care activity, (2) work activity, (3) family care activity, (4) homemaking activity, (5) leisure activity, and (6) social activity. Finally, the individual’s activity time allocation model has been established by econometric model and then the average value of time of each activity (including 5 items) has been estimated via this model except for work activity.
The sampling workers residing in former Tainan city including the East district, Central-West district, South district, North district, Anping district, and Annan district were analytical subjects. This study employed activity diary to collect the data of individual’s activity time allocation both on a weekday and a weekend day as well as the psychological evaluation toward every activity. The time use data of a weekday / weekend day and individual’s psychological evaluation data are simultaneously employed to establish the activity time allocation model on a weekday / weekend day. The number of sample for the activity time allocation model of a weekday is 162. On the other hand, the number of sample for the activity time allocation model of a weekday is 152.
The results show that the value of weekday activity time can be represented by 5% trimmed mean of activity time value. According to the mean of activity time value, the rank of each activity can be shown as follows: leisure activity (2.64 NT/Min.) 〉 family care activity (0.66 NT/Min.) 〉 physical care activity (0.51 NT/Min.) 〉 homemaking activity (0.04 NT/Min.) 〉 social activity (0.02 NT/Min.). In the case of the weekend activity time value, according to the 5% trimmed mean of activity time value, the rank of each activity can be shown as follows: leisure activity (6.11 NT/Min.) 〉 family care activity (6.08 NT/Min.) 〉 physical care activity (4.58 NT/Min.) 〉 social activity (0.77 NT/Min.) 〉 homemaking activity (0.27 NT/Min.).
It is recognized that the estimation of value of activity time is an important issue theoretically and practically. The specific contributions of this study on the estimation of value of activity time are: (1) the values of activity time of different activities can be estimated in this study. (2) the value of weekend day activity time which was merely estimated in previous studies can be estimated in this study. (3) individual’s psychological evaluations toward different activities are involved in the estimation of individual’s values of activity time. The values of activity time can be implemented properly to assess the benefits which are induced by project investment.

第一章　緒論...........1-1
　第一節　研究緣起..........1-1
　第二節　研究目的..........1-3
　第三節　本論文的章節架構........1-4

第二章　文獻回顧...........2-1
　第一節　活動觀點研究法的發展及相關研究之探討......2-1
　第二節　關於時間使用和時間價值的相關研究......2-8
　第三節　家戶交通調查所使用之調查工具的發展、改良過程....2-21
　第四節　小結..........2-33

第三章　理論模式之建構..........3-1
　第一節　活動時間分配模式之建構.......3-1
　第二節　活動時間價值的推估.........3-13
　第三節　小結..........3-14

第四章　實證分析...........4-1
　第一節　調查工具的設計.........4-1
　第二節　資料收集方式與樣本屬性分析.......4-12
　第三節　平日活動時間分配模式的建構與個體時間價值推估之實證研究...4-18
　第四節　週末假日活動時間分配模式的建構與個體時間價值推估之實證研究.4-26
　第五節　小結..........4-35

第五章　結論與建議..........5-1
　第一節　結論..........5-1
　第二節　建議..........5-9

參考文獻...........參-1

附錄.............附-1

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4.福田大輔, 渡部数樹, ネパル　カィ　プレサッド, 屋井鉄雄, 2005, 平日の時間利用評価が休日の時間配分及び活動時間価值形成に及ばす影響, 土木計画学研究‧論文集 22 (3): 421-429.
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網頁資料
1.http://www.transport.govt.nz/research/Pages/HowIsTheTravelSurveyCarriedOut.aspx（讀取日期：2012年07月28日）

2.行政院主計總處網頁，http://win.dgbas.gov.tw/dgbas04/bc5/earning/ht4561.asp
（讀取日期：2012年2月13日）
3.中華民國統計資訊網，http://ebas1.ebas.gov.tw/pxweb/Dialog/Saveshow.asp
（讀取日期：2012年2月13日）