參考文獻
一、中文文獻
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33.劉佳瑋(2015)。口碑、消費情境、消費價值對購買意願之影響 -以信任為干擾變數。未出版碩士論文，朝陽科技大學企業管理系學位論文，台中。34.劉憶如、袁郁芙、郭姵君、許筱姍(2011)。品牌形象與服務品質特性對購物動機與購買意願之影響－以Pay Easy為例，龍華科技大學企業管學系專題報告，未出版，桃園。
35.閻瑞彥&周嘉俊(2008)。網站服務品質、商店形象、信任、知覺風險對顧客忠誠影響之研究-以電子商店為例。Electronic Commerce Studies,，6(4),，頁461-486。
36.謝錦堂(2013)。消費者知覺風險與知覺價值對購買意圖之影響：社群網站服務之實證研究。Electronic Commerce Studies，11(4)，頁431-451。
37.蘇瑞蓮&金喆(2008)。旅遊意象、知覺價值、服務品質、知覺風險對遊後行為意圖的影響─以苗栗縣西湖渡假村為例。聯大學報，5(1)，頁181-200。二、英文文獻
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三、網路文獻
1.GEMarketing金蛋網路數位行銷http://www.gemarketing.com.tw/
2.INSIDE官方網站，https://www.inside.com.tw/2016/07/12/shopee-3-million-users
3.StockFeel股感知識庫https://www.stockfeel.com.tw/
4.資策會(MIC)，https://info.taiwantrade.com/biznews/
5.數位時代網，https://www.bnext.com.tw/article/38816/BN-2016-03-02-214607-143
6.蝦皮拍賣網，https://shopee.tw/