參考文獻
一、中文文獻
1.甘美玲(2006)。知覺價格、知覺品質、知覺價值對購買意願之關係研究-以消費者購買數位內容產品為實證。未出版碩士論文,成功大學高階管理碩士在職專班學位論文,台南。2.朱家賢(2000)。促銷性廣告、產品品牌聯想形象、消費者屬性對廣告效果影響之研究。未出版碩士論文,東吳大學企業管理研究所碩士論文,台北。3.吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。台北:五南書局。
4.吳統雄(1985)。態度與行為研究的信度與效度:理論、應用、反省、民意學術專刊, 夏季號,頁25-53。
5.吳萬益、蔡東峻、李奇勳 (2004),〈價格、保證與來源國形象對產品評價與購買意願的影響〉,《管理學報》,第21卷,第1期,頁21-46。6.呂依倫(2010)。未購買有機蔬菜之女性消費者對有機蔬菜的信任、知覺風險與購買意願之研究。未出版碩士論文,中興大學生物產業暨城鄉資源管理學系所學位論文,台中。7.李定家(2000)。網路購物之降低風險策略研究。未出版碩士論文,國立中央大學資訊管理研究所,桃園。8.李憲忠(2010)。旅遊網站品質、品牌形象與網路購買意願之關聯研究。未出版碩士論文,臺東大學進修部休閒事業管理組碩 (夜間) 學位論文,台東。9.沈育瑄 (2013)。顧客知覺價值、滿意度與再購意願之研究:以餐飲業為例。未出版碩士論文,南台科技大學休閒事業管理研究所碩士論文,台南。10.林佳燕(2006)。交易成本對網路購買意願影響之研究。未出版碩士論文,國立臺北商業技術學院碩士論文,台北。11.林宜德,2005,消費者對二手耐久性商品接受意願之研究,國立東華大學企業管理學系碩士在職專班碩士論文。12.林欣晨(2009)。台灣女性服飾精品網路拍賣之研究。未出版碩士論文,國立交通大學科技管理研究所碩士論文,新竹。13.林南宏、王文正、邱聖媛&鍾怡君(2007)。產品知識及品牌形象對購買意願的影響-產品類別的干擾效果。行銷評論,4(4),頁481-504。14.林雯晴(2002)。航空公司成分品牌化之研究。未出版碩士論文,國立政治大學國際經營與貿易研究所,台北。15.林聖偉&李君如(2006)。品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究-以旅行社海外團套裝旅遊為例。未出版碩士論文,南華大學旅遊事業經營學系,嘉義。16.林碧霞(2007)。品牌形象及產品知識對購買意願之影響- 價格折扣干擾效果之探討。未出版碩士論文,大同大學事業經營學系所學位論文,台北。17.林穎佐(2013)。商店形象、信任與知覺價值對顧客忠誠度的影響-以高雄市建國商圈電腦公司為例。未出版碩士論文,國立高雄應用科技大學高階經營管理研究所碩士在職專班,高雄。18.邱皓政(2002) 。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。台北市:五南書局。
19.邱瑋珍(2006)。品牌形象與品牌態度對購買意願之影響研究。未出版碩士論文,淡江大學國際貿易學系國際企業學碩士班學位論文,新北。20.金明吉 (2001)。來源國效應、品牌形象認知對產品品質認知影響-以資訊科技產品為例。輔仁大學管理學系碩士班碩士論文,新北。21.金聖輝(1992),服務的知覺風險與資訊搜尋策略間關係之研究,中原大學企業管理研究所碩士論文,桃園。22.韋宇軒(2014)。知覺價值、關係品質與幸福感之關聯性研究。未出版碩士論文,高雄師範大學事業經營系,高雄。23.袁幸慈(2006)。商店形象與自有品牌形象對自有品牌知覺風險、知覺品質、知覺價值與購買意願之影響-以大型量販店為例。未出版碩士論文,成功大學國際企業研究所學位論文,台南。24.許士軍(1986),管理學,台北:東華書局。
25.陳貞伶(2004)。整合行銷傳播對汽車品牌形象影響之研究。未出版碩士論文,朝陽科技大學企業管理系碩士論文,台中。26.陳照森&白翊玄(2013)。影響線上拍賣網站購買意願因素之研究。中華科技大學學報,(54),103-120。27.陳憲宏(2016)。品牌形象、服務品質、知覺價值及再購意願之研究─以烘焙坊為例。未出版碩士論文,高苑科技大學經營管理研究所碩士論文,高雄。
28.陳濬淮(2006)。價格保證、外在參考價格及認知需求對消費者知覺價值與購買意願影響之研究。未出版碩士論文,私立龍華科技大學商學與管理研究所,桃園。29.創市際市場研究顧問公司(2015)。奇摩拍賣露天拍賣Carousell旋轉拍賣-創市際市場研究顧問。創世紀雙週刊,(55),頁1-27。
30.詹琇蓉 (2000)。產品涉入、消費者特性與情境對網路購物之知覺風險影響分析。未出版碩士論文,國立成功大學企業管理學系,台南。31.廖榮文(1999),品牌概念形象與廣告訴求對廣告效果之影響。未出版碩士論文,東吳大學企業管理研究所,台北。32.趙碧蓮(2012)。品牌形象及知覺價值對購買意願影響之研究。未出版碩士論文,南臺科技大學行銷與流通管理研究所碩士論文,台南。
33.劉佳瑋(2015)。口碑、消費情境、消費價值對購買意願之影響 -以信任為干擾變數。未出版碩士論文,朝陽科技大學企業管理系學位論文,台中。34.劉憶如、袁郁芙、郭姵君、許筱姍(2011)。品牌形象與服務品質特性對購物動機與購買意願之影響-以Pay Easy為例,龍華科技大學企業管學系專題報告,未出版,桃園。
35.閻瑞彥&周嘉俊(2008)。網站服務品質、商店形象、信任、知覺風險對顧客忠誠影響之研究-以電子商店為例。Electronic Commerce Studies,,6(4),,頁461-486。
36.謝錦堂(2013)。消費者知覺風險與知覺價值對購買意圖之影響:社群網站服務之實證研究。Electronic Commerce Studies,11(4),頁431-451。
37.蘇瑞蓮&金喆(2008)。旅遊意象、知覺價值、服務品質、知覺風險對遊後行為意圖的影響─以苗栗縣西湖渡假村為例。聯大學報,5(1),頁181-200。二、英文文獻
1.Albrecht (1992), The only thing that matters, Executive Excellence, 9(11), 7.
2.Babin, B. J.,Attaway, J. S.(2000).Atmospheric affect as a tool for creating value and gaining share of customer.Journal of Business Research.
3.Babin, B. J.,Darden, W. R,Griffin, M.(1994).Work and/or fin: Measuring hedonic and utilitarian shopping value.Journal of Consumer Research.
4.Bauer, R. A. (1960). Consumer behavior as risk taking. Dynamic marketing for a changing world, 398.
5.Bauer, Raymond A. (1960). Consumer Behavior as Risk Taking, Dynamic Marketing in the Changing World, Robert S. Hancock, Chicago:American Marketing Association, 389-398.
6.Bennett, P. D., & Harrell, G. D. (1975). The role of confidence in understanding and predicting buyers’ attitudes and purchase intentions. Journal of Consumer Research, 2(2), 110−117.
7.Cox, D. F. (1967). The sorting rule model of the consumer product evaluation process. Risk taking and information handling in consumer behavior, 324-369.
8.Cunningham, S. M. (1967). The major dimensions of perceived risk. Risk taking and information handling in consumer behavior, 1, 82-111.
9.Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. ACR North American Advances.
10.Dodds, W. B., K. B. Monroe, and D. Grewal. ,(1991) “The Effects of Price, Brand,and Store Information on Buyer’s Product Evaluations.” Journal of Marketing Research, Vol. 28, No.3, pp. 307-319.
11.Duncan, T.,Caywood, C.(1996).Integrated Communication: Synergy of Persuasive Voices.Mahwah, N. J.:Lawrence Erlbaum Associates.
12.Durgee, J. F., and Stuart, R. W., (1987) ”Advertising Symbols and Brand Names That Best Represent Key Product Meanings”, The Journal of Consumer Marketing, Vol.4(3), pp.15-24.
13.Durgree, J. F., O’Connor, G. C., & Veryzer, R. W. (1996). Observations: Translating values into product wants. Journal of advertising research, 36(6), 53-68.
14.Eggert, A.,Ulaga, W.(2002).Customer Perceived Value: A Substitute for Satisfaction in Business Markets?.The Journal of Business and Industrial Marketing,17(2/3),107-118.
15.Engel, J. F., K., David and R. D., Blackwell(1984), Consumer Behavior, Dryden Press, Fort Worth.
16.Engel, J. F., R. D. Blackwell, and P. W. Miniard(1995). Consumer Behavior,8th ed., Chicago, New York: Dryden Press.
17.Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-services adoption: a perceived risk facets perspective. International journal of human-computer studies, 59(4), 451-474.
18.Fishbein, M. and Ajzen, I. (1975), “Belief, attitude, intention, and behavior: An introduction to theory and research, Reading,” MA: Addison-Wesley.
19.Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. journal of Business research, 56(11), 867-875.
20.Fredericks, J. O., & Slater, J. M. (1998). What does your customer really want? Quality Progress, 31, 63-65.
21.Freling, T. H.,Crosno, J. L.,Henard, D. H.(2011).Brand personality appeal: Conceptualization and empirical validation.Journal of the Academy of Marketing Science,39(3),1-15.
22.Grewal,Dhruv, Kent B. Monroe & R.Krishnan(1998),”The Efftects of Price –Comparison Advertising on Buyers’Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions,” Journal of Marketing ,Vol.62(April),pp.46-59.
23.Hultén, B.(2011).Sensory marketing: The multi-sensory brand-experience concept.European Business Review,23(3),256-273.
24.Ismail, H. & Khatibi, A. (2004), “Study of the relationship between perception of value and price and customer satisfaction: The case of Malaysian telecommunications industry,” Journal of American Academy of Business, 4(1/2), 309-313.
25.Jacoby, J., & Kaplan, L. B. (1972). The components of perceived risk. ACR Special Volumes.
26.Jacoby, J., Olson, J. C., & Haddock, R. A. (1971). Price, brand name, and product composition characteristics as determinants of perceived quality. Journal of Applied Psychology, 55(6), 570.
27.Jillian C. Sweeneya, Geoffrey N. Soutar (2001),” Consumer perceived value: The development of a multiple item scale”, Journal of Retailing 77,203–220.
28.Jiuan Tan, S. (1999). Strategies for reducing consumers’ risk aversion in Internet shopping. Journal of consumer marketing, 16(2), 163-180.
29.Kamins, M. A. and L. J. Marks.(1991)“The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands,” Journal of the Academy of Marketing Science, Vol. 19,No.3, pp. 177-185.
30.Kanuk, L. Lazar & Leon G. Schiffman (2000), Consumer Behavior, 7th ed., PrenticeHall Inc.
31.Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 1-22.
32.Keller, K. L.(2001).Building Customer-Based Brand Equity.Journal of Marketing Management,10(2),15-19.
33.Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support systems, 44(2), 544-564.
34.Kim, S., Thibodeau, R., & Jorgensen, R. S. (2011). Shame, guilt, and depressive symptoms: A meta-analytic review. Psychological Bulletin, 137, 68–96.
35.Korgaonkar, P. K., & Wolin, L. D. (1999). A multivariate analysis of web usage. Journal of advertising research, 39, 53-68.
36.Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). New Jersey:Prentice Hall.
37.Kotler, Philip, 1997. Principles of Marketing-Analysis, Planning Implemention, and Control , 9th ed., New Jersey: Prentice-Hall.
38.Lim, Nena (2003). Consumers’ perceived risk: sources versus consequences. Electronic Commerce Research and Applications, 2(3), 216-228.
39.Margulies, W. P. (1977). Make most of your corporate identity. Harvard Business Review, 55(4), 66-74.
40.Monroe, K.B (1990). Pricing: marking profitable decision(2nd ed.).New York:Harper and Row.
41.Murphy, P. E., & Enis, B. M. (1986). Classifying products strategically. The Journal of Marketing, 24-42.
42.Newbery, Klemz & Boshoff. (2003), Journal of Services Marketing, Vol. 17 (6) ,pp.609-620.
43.Nunnally, J. C.(1978).Psychometric theory (2nd ed).
44.Parasuraman, A,Dhruv Grewal(2000).The impact of technology on the quality-value-loyalty chain: A research agenda.Academy of Marketing Science Journal,28(1),168-174.
45.Parasuraman, A.,Zeithaml, V. A.,Berry, L. L.(1985).A conceptual model of service quality and its implications for future research.Journal of Marketing.
46.Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of Marketing, 135-145.
47.Peter, J. P., & Tarpey Sr, L. X. (1975). A comparative analysis of three consumer decision strategies. Journal of consumer research, 2(1), 29-37.
48.Petrick, J. F.,Backman, S. J.(2002).An examination of golf travelers` satisfaction, perceived value, loyalty, and intentions to revisit.Tourism Analysis.
49.Robertson, T., Zielinski, J., & Ward, S. (1984). Consumer Behavior, Glenview, IL: Scott, Foresman and Company. RobertsonConsumer Behavior1984.
50.Roest, H., & Rindfleisch, A. (2010). The influence of quality cues and typicality cues on restaurant purchase intention. Journal of Retailing and Consumer Services, 17(1), 10-18.
51.Romaniuk, J., & Sharp, B. (2003). Measuring brand perceptions: Testing quantity and quality. Journal of Targeting, Measurement and Analysis for Marketing, 11(3), 218-229.
52.Sheth, J. N.,Newman, B. I.,Gross, B. L.(1991).Consumption values and market choices Theory and applications.
53.Sirohi, N., E. W. McLaughlin, & D. R. Wittink (1998), “A Model of consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer”, Journal of Retailing, vol.74, no.2, pp.223-245.
54.Spears and Singh (2004), “Measuring Attitude toward the Brand and Purchase Intentions,” Journal of Current Issues and Research in Advertising, 26(2), pp. 53-66.
55.Stone, R. N., & Grønhaug, K. (1993). Perceived risk: Further considerations for the marketing discipline. European Journal of marketing, 27(3), 39-50.
56.Sweeney, J.C., Soutar, G.N. (2001). “Consumer perceived value: The development of a multiple item scale”, Journal of Retailing. Greenwich: Summer Vol. 77, Iss. 2; pg. 203.
57.Szybillo, G. J., & Jacoby, J. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. Journal of Applied Psychology, 59(1), 74.
58.Tsai, H.,Cheung, C.,Lo, A.(2010).An exploratory study of the relationship between customer-based casino brand equity and firm performance. International Journal of Hospitality Management,29(4),754-757.
59.Wood, C. M. and Scheer, L. K. (1996), “Incorporating Perceived into Models of Consumer Deal Assessment and Purchase Intent,” Advances in Consumer Research,Vol. 23, No. 1, 399-404
60.Woodruff, R. B.(1997).Customer value: The next source for competitive edge.Journal of the Academy of Marketing Science.
61.Zeithaml, V. A.(1988).Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence.Journal of Marketing,52,2-22.
三、網路文獻
1.GEMarketing金蛋網路數位行銷http://www.gemarketing.com.tw/
2.INSIDE官方網站,https://www.inside.com.tw/2016/07/12/shopee-3-million-users
3.StockFeel股感知識庫https://www.stockfeel.com.tw/
4.資策會(MIC),https://info.taiwantrade.com/biznews/
5.數位時代網,https://www.bnext.com.tw/article/38816/BN-2016-03-02-214607-143
6.蝦皮拍賣網,https://shopee.tw/