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三、網路參考資料
林克寰(2004)。 妳不能不知道的 Blog Web Log--Blog 是甚麼碗糕啊? 2004 年 10 月 15 日。取自 http://www. ebao. us/portal/showcontent. asp.
財團法人資訊工業策進會(2014)。台灣有81%消費者在購物前搜尋口碑訊息。2014年9月10日。取自http://www.iii.org.tw/m//ICT-more.aspx?id=789
Anderson, M. (2013). 2013 Study: 79% of Consumers Trust Online Reviews as Much as Personal Recommendations. June 26, 2013. Retrieved from http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565
Reston, V. (2007). Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior. November 27, 2007. Retrieved from http://www.comscore.com/Insights/Press-Releases/2007/11/Online-Consumer-Reviews-Impact-Offline-Purchasing-Behavior.